Presented at the Responsible Tourism in Cities Conference, 6 May 2011. Presenter: Nombulelo Mkefa, Director of Tourism, City of Cape Town

1. Advances in Responsible Tourism in Cape Town
Local Government Taking Responsibility
Ms Nombulelo Mkefa
Director Tourism Department, City of Cape Town, South Africa
Responsible Tourism in Cities Conference - 6 May 2011

5. Why is the City involved?

8. Improved
Growth of quality of
tourism life for
residents

9. City’s six “levers” to achieve sustainability
in managing the destination:
1. Planning 4. Contracts for
funding
2. Regulation 5. Supply chain
3. Useof 6. Performance
buildings management

10. RT is not a policy
in isolation:

11. How to achieve RT in the destination?
Leading from the top
Destination-wide approach
Partnership
Co-created and co-implemented
solutions
Transparency
Reward early adopters & participants
Don’t throw the baby out with the bath
water

12. Crossing the Chasm
RT becomes
the norm in
the destination
Adoption and implementation of Responsible Tourism

13. Key Insights:

14. (You are here) (Try to get here.
Repeat.)
Key Lesson: RT is a process of continual improvement

15. (Captain Ahab) (Moby Dick)
Key Lesson: Vision, backed by unwavering commitment

16. Key Lesson: Harnessing collective energy produces amazing results

17. Key Lesson: Some stakeholders may need ‘nudging along’

18. Key Lesson: Recognise and work with stakeholder capacities

19. Key Lesson: Good design is not created overnight

20. Key Lesson: Collective decisions = everyone is accountable

21. (You)
Key Lesson: Destination must be the “master crafter”

22. The journey ahead

23. THANK YOU - DANKIE - ENKOS’