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Google's secret its algorithm updates

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For a single query there are thousands, if not millions, of webpage's with helpful information (as results that too in milli-seconds).Algorithms are the computer processes and formulas that take your questions (search query ) and turn them into answers (results).

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Google's secret its algorithm updates

  1. 1. Secrete of its continual Success !!! ALGORITHM UPDATES Powerpoint Templates Page 1
  2. 2. What’s Google Algorithme ?  For a single query there are thousands, if not millions, of webpage's with helpful information (as results that too in milli-seconds). Algorithms are the computer processes and formulas that take your questions (search query ) and turn them into answers (results). Powerpoint Templates Page 2
  3. 3. Why Keep Updating it ? For fast growth some Indusuals/ companies usually adopt short-cuts/ wrong methods of manipulating the algorithmes to obtain good online result and ranking use (black Hat SEO techniques ) Black Hat SEO:- refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules Powerpoint Templates Page 3
  4. 4. So What ?  White Hat SEO:- refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. Powerpoint Templates Page 4
  5. 5. Google Penguin  It decreases search engine rankings of websites that violate Google’s Webmasters Guidelines. Site which use Black-hat SEO techniques i.e 1. Keyword stuffing 2. Cloaking 3. Participating in link schemes 4. deliberate creation of duplicate content. Powerpoint Templates Page 5
  6. 6. Google Panda • It lowers the rank of “low-quality sites” The change or "thin sites", and return higher-quality sites near the top of the search results Powerpoint Templates Page 6
  7. 7. Google Phantom  This is a Google algorithm update that was first announced on May 8, 2013 Phantom hit sites with content issues. 1. 2. 3. 4. It includes sites with thin content affiliate content scraped content low-quality content Powerpoint Templates Page 7
  8. 8. Google Hummingbird  Google claims that Hummingbird algorithm offers a more human way to interact with users. It will impact 90% of all searches 1. More natural results 2. Focus more on conversations 3. Made to understand the users intent and give best possible result Powerpoint Templates Page 8
  9. 9. The Process • An algorithmic change begins as an idea from one of engineers about how to improve search. • Google take a data-driven approach and all proposed algorithm changes undergo extensive quality evaluation before release. • Engineers typically start by running a series of experiments, tweaking small variables and getting feedback Powerpoint Templates Page 9
  10. 10. The Process Precision Evaluations Side-by-Side Experiments Live Traffic Experiments Launches Powerpoint Templates Page 10
  11. 11. The Process  Precision Evaluations • The first phase is to get feedback from evaluators, people who evaluate search quality based on Google guidelines. • Then the evaluators are shown the search result and are told to rate on usefulness Powerpoint Templates Page 11
  12. 12. The Process  Side-by-Side Experiments • In a side-by-side experiment, evaluators are shown two different sets of search results one from the old algorithm and one from the new, and they are asked for details about which results they prefer.  Live Traffic Experiments • In case If the evaluators’ feedback looks good, things move forward with a “live traffic experiment Powerpoint Templates Page 12
  13. 13. The Process • In these experiments, search on small percentage of real Google users is done and then how it changes the way they interact with the results is seen.  Launches • Finally, the most experienced search engineers carefully review the data from all the different experiments and decide if the change is approved to launch. Powerpoint Templates Page 13
  14. 14. Conclusion  Google algorithm is very necessary to stay ahead for Google because of the rapid changes made no one can master it and so there are less chances of manipulation  This will result in fresh content and all the site owners will support the white hat SEO to grow  This in turn will help to get people driven results rather than just what the search engines want Powerpoint Templates Page 14
  15. 15. For more details see this Video • https://www.youtube.com/watch?v=K022hPWU54 Powerpoint Templates Page 15
  16. 16. Bibliography • http://www.google.co.in/insidesearch/howsearchworks/algo rithms.html • http://en.wikipedia.org/wiki/Google_Panda • http://en.wikipedia.org/wiki/Google_Penguin • http://searchenginewatch.com/article/2279032/PhanteguinA-Phantom-Penguin-One-Two-Punch-From-Google • http://en.wikipedia.org/wiki/Google_Hummingbird Powerpoint Templates Page 16
  17. 17. Powerpoint Templates Page 17