A presentation prepared to encourage the adoption of strategic positioning and activity systems in the struggling Real Estate industry

1. Strategic Positioning
applied to Real Estate
Ryan Cooper

2. Sales volume has rapidly declined
(millions of dollars)
250
Gross Company Sales
200
Volume
150
100
50
0
2005 2006 2007 2008 (projected)
Paragon MLS, Accessed 9/08

3. Step 1: Understanding
Fundamentals

4. The race is on

5. Competitive Convergence makes us indistinguishable

6. Competitive Strategy is about being different

7. Step 2: Preparing a
Strategy

8. Product offerings based
on strengths

9. Trade-Offs
are key to
Sustainability

11. Detailed
Record-
Length of Maintaining
Keeping
Career in Personal
Industry Contact
Market- Timeliness
approach and
Familiarity Consistency
Problem Variety of
Solving Media