2. The Style Icon Style and Luxury Experience, produced by 369 West, is an upscale and exclusive
Lounge Experience designed to engage celebrities, stylists, industry power players and influencers
during major sporting events, award shows and entertainment events around the world.
• The Lounge is a unique blend of pampering, luxury gifting and upscale hospitality set in a high
fashion environment that allows guests to indulge in style, fashion and all things Red Carpet
• Guests can use this “pre-Emmys event” to choose style options or enjoy services in preparation
of the upcoming big event
• Stylists, consultants and designers will be in attendance to help guests choose a new look,
accessorize a current choice and view the newest and freshest concepts in the marketplace

3. The week prior to the Emmy Awards - September 9th/10th
Style Icon, LLC will host the 2011 Style Icon Lounge Series
during Los Angeles’ Fashion’s Night Out.
The Style Icon Lounge is a unique blend of
fashion, luxury gifting and a super chic VIP experience.
Our invitation-only lounge will spoil our elite guests by gifting them with:
High-end Luxury Products
Pampering Spa Treatments
Emerging Fashion Brands
New Technology Products
Customized Merchandise
VIP Gift Bags

4. André Wilson, President and CEO of Style Icon, LLC brings his
unique vision and eye for style and detail to each event. As a
stylist, image/brand strategist and creative director, Mr. Wilson is
passionate about creating events for celebrities, tastemakers
and VIP’s to experience innovations, ideas and emerging
designers in a fashion inspired atmosphere.
Mr. Wilson tours the country consulting high level executives,
PR/Marketing firms, celebrities and corporations. Mr. Wilson
teaches how to develop powerful and stylish brand
messaging, individually and corporately that attracts
attention, enhances desirability and ultimately increases their
business while strengthening competitive advantage.
As a well-respected stylist and consultant with over 20 years
of extensive industry knowledge of trends and celebrity
styling, Andre Wilson and Style Icon have appeared on E!
News, Entertainment Tonight, Access Hollywood, OK
Magazine, US Weekly, New York Daily News among many
other regional and local media outlets across the country.

5. THE STYLE & LUXURY EXPERIENCE
o Two-day event
o Gifting Sponsors, showing only their best, high-end products
o Designers and fashion brands
o VIP Corporate Sponsors
o DJ/ Entertainment
o Special VIP/Branding Areas in a Lounge Environment
o Audio Visual Displays with logo branding
o Private Reception with Celebrities, Stylists, Influencers

6. The Style Icon Lounges have received over 233 million total
media impressions and have generated increased exposure
beyond our events and in many cases increased revenue and
enhanced profile in participating brands’ respective industries.

8. Style Icon Events also feature social media
campaigns to create brand advocates and broaden
reach for our partners and the Style Icon program
See below for an example:
• “Treat Yourself like a Celebrity Campaign”
– Social initiative that uses strategic
celebrities to promote participating
Brands
– Campaign begins two weeks prior to
event
• “Love your fans Campaign”
– Social event marketing that uses on site
celebrities to promote participating
brands in real time
• Post-event tweeting
– Stay in the minds of your fans with more
contest and promotions after the event

10. SPONSORSHIP LEVELS
Presenting Sponsorship - $50,000 Cocktail Party Sponsorships - $10,000
Platinum Sponsorships- $25,000 Gifting Sponsorship - $7,500
Gold Sponsorship - $15,000 Gift Bag Sponsorship – $1,000
Brunch Sponsorship -$10,000

11. 2011 Emmy Awards (Los Angeles)
Country Music Awards (Nashville)
Latin Grammys (Las Vegas)
Golden Globes (Los Angeles)
2012 Super Bowl (Indianapolis)
2012 Derby (Louisville, KY)

12. For further Sponsorship details, please contact:
Style Icon, LLC
Robin Evitts
502-641-1479
robin@styleiconllc.com