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Social Networking and Media Peter Williams
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth of Social media
Current social growth areas
Twitter on the rise
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
This is a cultural thing ,[object Object],[object Object],[object Object]
Today’s Leader
Will it or has it overtaken mainstream media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mainstream heads social
Social media goes ballistic
“Citizen Journalists don’t Investigate like real ones” … Huh
Time Spent Reading Print Newspapers Has Decreased 17% In Five Years
Audiences Go Elsewhere For Content That Newspapers Once Owned Gen Y habits give a glimpse to the future…
How can advertisers utilise social networks ,[object Object]
How can advertisers utilise social networks
Old Marketing: PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER How can advertisers utilise social networks
PRODUCT PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM New Marketing: How can advertisers utilise social networks
[object Object],OPEN CLOSED Let’s work together and collaborate:
Hackers – The “amateur professionals”
The smart guys are outside
I mean really smart
Turning it into results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hackers Rule
Let’s work together and collaborate: AGENCY CONSUMERS COMPANY INFORMATION & INPUT INSIGHTS  & IDEAS INNOVATION & CONTENT BETTER BRANDS
Use of social networks for viral marketing…
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Use of social networks for viral marketing…
The little guys can do it too
 
TShirt Designers and customers
But why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making money through new models of networking and distribution
“I love it when a plane comes together”
Experimenting
Can advertisers benefit from business blogs and other business network tools?
[object Object],Can advertisers suffer from business blogs and other business network tools? = 11% stock price drop
Serious blogging by the big guys
Don’t Be Shifty… The Flog is found out!
In conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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