This document outlines key principles for effective Christian school marketing, including defining marketing, establishing a vision, mission, values, objectives and strategies. It discusses tools like websites, email marketing, search engine optimization, social media and analytics. The goal is to inform and persuade potential students and communities that a school can meet their needs and wants through its products and services.
3. Marketing is an integrated communications-based
process through which individuals and communities are
informed or persuaded that existing and newly-identified
needs and wants may be satisfied by the products and
services of others.
wikipedia.org
4. Marketing is the analysis of customers, competitors, and
a company, combining this understanding into an overall
understanding of what segments exist, deciding on
targeting the most profitable segments, positioning your
products, and then doing what's necessary to deliver on
that positioning.
marketingprofs.com
5. the act of buying or selling in a market.
the total of activities involved in the transfer of goods from
the producer or seller to the customer or buyer, including
advertising, shipping, storing, and selling.
dictionary.com
15. Mission
Why does your Christian school
exist? What opportunities or needs
can you address?
16. At Microsoft, we work to help people and
businesses throughout the world realize
their full potential. This is our mission.
Everything we do reflects this mission and
the values that make it possible.
Microsoft
39. The simplest definition of Analytics is "the
science of analysis." A simple and practical
definition, however, would be how an entity (i.e.,
business) arrives at an optimal or realistic
decision based on existing data.
wikipedia.org
74. E-mail marketing is a form of direct
marketing which uses electronic mail as a means
of communicating commercial or fundraising
messages to an audience.
wikipedia.org
88. Search engine optimization (SEO) is the
process of improving the volume or quality of
traffic to a web site from search engines via
"natural" or un-paid ("organic" or
"algorithmic") search results as opposed
to search engine marketing (SEM) which deals
with paid inclusion.
wikipedia.org
91. Pay per click (PPC) is an Internet
advertising model used on websites, in which
advertisers pay their host only when their ad is
clicked. With search engines, advertisers
typically bid on keyword phrases relevant to
their target market. Content sites commonly
charge a fixed price per click rather than use a
bidding system.
wikipedia.org
111. Social media are media designed to be
disseminated through social interaction, created
using highly accessible and scalable publishing
techniques. Social media supports the human
need for social interaction, using Internet- and
web-based technologies to transform broadcast
media monologues (one to many) into social
media dialogues (many to many).
wikipedia.org