1. Roland Barthes Narrative Codes

2. Narratives like a ball of string Roland Barthes was a semiologist; basically he was paid to look at ‘texts’ and decipher how they were put together. If you imagine a text is like a ball of string, can it be unravelled in one way or in many ways?

13. Now answer this question How are Mac and PC represented in the advertisement? Explain your answer referring to Roland Barthes narrative theory and Levi Straus’ binary opposites. Try to also identify the ideology behind the advert.