Online Revelation
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Delivered by the ScreenWords Marketing team to audiences in Vancouver, "Online Revelation" is a primer for small businesses and community organizations on how to build their presence online. Through social media and blogging, businesses and organizations can engage with their customers and constituents and create meaningful connections online
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Online Revelation
- 4. Don’t worry. We’ll email all of this to you later. • www.hootsuite.com • www.klout.com • www.yelp.ca • www.foursquare.com • www.gowalla.com • www.quora.com • www.google.com/alerts • www.google.com/reader • www.google.com/analytics
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- 25. • Web traffic UP over 2,000% in 18 months • Business generated from website UP from 3% to 18% • Tripled staff from 15 to 45 • Revenues UP by 32.5% • Featured as a cover story in local business magazine for #1 ranking in Vancouver moving related keywords on Google
Editor's Notes
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- Ryan – We love what we do and it allows us to work with some really great people. We do different things for different clients based on their unique needs.
- Ryan – These are some examples of the things we use to do our jobs, and the best part is, most of them are free. Mostly I just liked the shiny logos
- Ryan – Don’t worry, we’ll email all of this to you later, and some of its kind of advanced anyway
- Ryan – High level explanation
- ROI, GRAPHS, CHARTS, DATA. Scary stuff and it doesn’t have to be.
- Social isn't anything new. You’ve been doing it your entire lives. Its just that it’s on the internet now.
- Share things to the people you’re connected with and respond genuinely to the things they share. Start conversations
- Facebook has over 650 MILLION users and has more page views that any other site on the internet. In fact it kind of almost is its own internet. Everyone is using it, from tweens, to grandma’s and from big national brands to
- Twitter has over 250 MILLION users and is the pulse of what’s happening RIGHT NOW.
- LinkedIn has over 100 MILLION users and is the go to place to connect with your past, current and future colleagues.
- Wordpress is what’s called a “Content Management System” or CMS. Lets you install themes and widgets and is designed so that non web-developers can manage their own sites.
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- People spend a lot of time online. Younger generations are already spending more time online than watching TV or reading. Social network usage is one of the most popular activities online and is the fastest growing segment.
- Facebook is still growing really fast. It’s practically everywhere on Earth now (With some notable exceptions – China, India, Brazil). Young people are social network natives, but the older generations are catching on quickly.
- Different networks cater to different groups – The key point here is to find the right networks for your audience. Almost ALL social networks skew Female. Women rule social.
- Businesses can see results from getting active. The more active you are the better the results and the more engaged a following you’ll be able to build. Bigger following = bigger reach = higher ROI
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