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Shifting Gears
Five Steps to Accelerate Your Business
Success.
T: @Centricity360 #SHLearn
Agenda
• Background.
• Challenges to Business Growth Today.
• Areas of Importance.
• Shifting Gears Workbook – from Review...
Background – Centricity360
Centricity360 = The Co-Driver
Background – Shifting Gears
• Experience – Built around years of working
with entrepreneurs and businesses.
• Canadian Ass...
Challenges to Business Growth Today
• Failing to plan, regularly.
• The right people – delegate and trust.
• Time Manageme...
Business Growth:
Areas of Importance
• Marketing: The “selling things”.
• Operations: The “making things”.
• Human Resourc...
The Start Line
#shlearn
Workbook
1st Gear - Review
• Company Assessment
o Internal/External
• Front Office Audit
o Marketing, Sales and Biz Development, Cu...
1st Gear - Review
SWOT - a good overall view
of your business in a visual
and concise manner.
- Strengths (+) and Weakness...
Questions:
What's are your
strengths?
What do you do
better than others?
Unique capabilities?
Examples:
Human resources
US...
WNTBA
What Needs to be Addressed?
• After SWOT:
o What needs to be addressed?
o Implications if not addressed.
o Opportuni...
2nd Gear - Vision
• A goal is a broad primary outcome.
• Golden Rules of Goal Setting: Motivate,
SMART, Writing, Action Pl...
I want to grow my consulting business.
I will acquire 3
new clients for
my consulting
business.
I will measure
my progress...
3rd Gear - Strategy
• Create strategies and tactics to fulfill goal,
broad primary outcome.
• A strategy is the approach y...
3rd Gear - Strategy
I will acquire three new clients for my consulting business within two months by asking for referrals,...
Driven by ROI
Understanding ROI – All marketing strategies
should be subject to ROI.
4th Gear – Execute
Mapping out the course and direction.
Why have an action plan?
• Brings clarity to your vision.
• Idea ...
Business
Growth:
• Referrals
Richard May 31st
2014
Business
Growth:
• Social
Media
Richard May 31st
2014
5th Gear - Success
Milestones – Check points
• The purpose of setting milestones is to
monitor your progress and ensure yo...
5th Gear - Success
Business
Growth
April 30th
2014
3 new clients 2 new clients Time
management
issues,
consider hiring
a v...
Summarize
• 1st Gear – Review – SWOT
• 2nd Gear – Vision – SMART Goals
• 3rd Gear – Strategy and Tactics
• 4th Gear – Exec...
The Finish Line
Centricity360
• One on One with Clients. The Co-Driver.
• Services:
o Internet Marketing strategies.
o Online selling tech...
Questions
Richard Bolton
rbolton@centricity360.com
www.centricity360.com
Twitter: @centricity360
"Success is not final, fa...
Centricity360   - shifting gears - five steps to accelerate your business success -  silicon halton workshop
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Centricity360 - shifting gears - five steps to accelerate your business success - silicon halton workshop

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This is a business growth workshop that focuses on helping businesses understand how to kick-start a growth phase. We believe that there are 5 steps to follow: Review, Vision, Strategy, Execute, and Success. In this workshop, insight, questioning strategies and guidelines will be provided on each step toward initiating an action plan for growing your business. Presenter: Richard Bolton, Centricity360.com @centricity360

Publié dans : Business
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Centricity360 - shifting gears - five steps to accelerate your business success - silicon halton workshop

  1. 1. Shifting Gears Five Steps to Accelerate Your Business Success. T: @Centricity360 #SHLearn
  2. 2. Agenda • Background. • Challenges to Business Growth Today. • Areas of Importance. • Shifting Gears Workbook – from Review to Success. • Centricity360. • Questions.
  3. 3. Background – Centricity360 Centricity360 = The Co-Driver
  4. 4. Background – Shifting Gears • Experience – Built around years of working with entrepreneurs and businesses. • Canadian Association of Management Consultants. • Sandler Sales Training. • Milton Chamber of Commerce. @centricity360 #SHLearn
  5. 5. Challenges to Business Growth Today • Failing to plan, regularly. • The right people – delegate and trust. • Time Management • Welcoming change - Business conditions continually change – Keeping up with the market. • Technology in business (Systems and processes) and in product Innovation • $ - Cash flow and financial management. • Mining the gold mine - What's the fastest way to grow your business today?
  6. 6. Business Growth: Areas of Importance • Marketing: The “selling things”. • Operations: The “making things”. • Human Resources: The “people” part of the business. • Finance: The “enabler” of the business.
  7. 7. The Start Line #shlearn Workbook
  8. 8. 1st Gear - Review • Company Assessment o Internal/External • Front Office Audit o Marketing, Sales and Biz Development, Customer Relations. • Technology and Innovation • Business Direction and Growth Strategy
  9. 9. 1st Gear - Review SWOT - a good overall view of your business in a visual and concise manner. - Strengths (+) and Weaknesses (-) internal. - Opportunities (+) and Threats (-) external.
  10. 10. Questions: What's are your strengths? What do you do better than others? Unique capabilities? Examples: Human resources USP Strong partner relationships Questions: What are your weaknesses? What do your competitors do better? What improvements? Examples: Funding problems Under staffed Poor processes Questions: What trends or conditions may positively impact you? New opportunities? Examples: New product line or partnership. Questions: What trends or conditions negatively impact you? What are your competitors doing better than you? Examples: Flood of cheaper products on the market.
  11. 11. WNTBA What Needs to be Addressed? • After SWOT: o What needs to be addressed? o Implications if not addressed. o Opportunities if addressed.
  12. 12. 2nd Gear - Vision • A goal is a broad primary outcome. • Golden Rules of Goal Setting: Motivate, SMART, Writing, Action Plan and Stick 2 It! • How much would you like to grow your business this year? Next year? • BHAG • Mission, Vision and Values.
  13. 13. I want to grow my consulting business. I will acquire 3 new clients for my consulting business. I will measure my progress by how many new clients I bring on Ask current clients for referrals, launch a social media campaign and network. Adding new clients to my business will allow me to grow business and increase revenue. I will have 3 new clients within two months. SMART Goal: I will acquire three new clients for my consulting business within two months by asking for referrals, launching a social media marketing campaign and networking with local businesses. This will allow me to grow my business and increase my revenue.
  14. 14. 3rd Gear - Strategy • Create strategies and tactics to fulfill goal, broad primary outcome. • A strategy is the approach you take to achieve a goal. • A tactic is a tool you use in fulfilling a strategy. • Break larger goals into smaller, more manageable chunks. • The importance of ROI.
  15. 15. 3rd Gear - Strategy I will acquire three new clients for my consulting business within two months by asking for referrals, launching a social media marketing campaign and networking with local businesses. This will allow me to grow my business and increase my revenue. Referral Process Social Media Strategy Networking RECONR (Remember, Evaluate, Change, Opportunity, Next Steps, Referral) LinkedIn – Daily searches and connection. Blog content post to Twitter. Business After Hours 10 RECONR calls – 1 referral 30 minutes per day resulting in one meaningful connection Connect with three meaningful networkers and ask for referrals.
  16. 16. Driven by ROI Understanding ROI – All marketing strategies should be subject to ROI.
  17. 17. 4th Gear – Execute Mapping out the course and direction. Why have an action plan? • Brings clarity to your vision. • Idea to reality • Who is responsible? • How are you going to take action? • Right thing at the right time. • Put timelines on everything
  18. 18. Business Growth: • Referrals Richard May 31st 2014 Business Growth: • Social Media Richard May 31st 2014
  19. 19. 5th Gear - Success Milestones – Check points • The purpose of setting milestones is to monitor your progress and ensure you stay on track. • Measure your milestones – measure your progress. • Change direction
  20. 20. 5th Gear - Success Business Growth April 30th 2014 3 new clients 2 new clients Time management issues, consider hiring a virtual assistant
  21. 21. Summarize • 1st Gear – Review – SWOT • 2nd Gear – Vision – SMART Goals • 3rd Gear – Strategy and Tactics • 4th Gear – Execute – Action Plan • 5th Gear – Success - Milestones
  22. 22. The Finish Line
  23. 23. Centricity360 • One on One with Clients. The Co-Driver. • Services: o Internet Marketing strategies. o Online selling techniques. o Increase customer value. o Value added technologies. • Develop strategies and tactics to produce results.
  24. 24. Questions Richard Bolton rbolton@centricity360.com www.centricity360.com Twitter: @centricity360 "Success is not final, failure is not fatal: it is the courage to continue that counts." ~Winston Churchill Thank You

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