Questions to answer while building out your startup pitch deck.

1. Perfect your Pitch
Rasmus Goksor
www.bison.co

2. Making a Pitch deck?
There is a lot of advice out there for your fundraising pitch
deck. In general, it boils down to three questions to answer with
your deck:
1. What are you going to do?
2. How are you doing it?
3. Why will you be successful?
…but the deck also needs to tell a story. Here are some
questions to ask yourself when crafting a compelling slide deck.

3. Welcome Slide
● Do you have a high concept pitch?
(5 word description or “x for y”)
● Does it include who you are meeting with?
● Is the date listed for future reference?

4. Encountering the Problem
● What is the problem you are trying to solve?
● How did you encounter the problem?
● What is your creditability to solve this problem?

5. The Problem
● Why does this problem exist?
● Who is experiencing the problem?
● How are they dealing with the problem today?

6. Your Solution
● What's your user solution to the problem?
● Why is it possible now?
● What makes this a good idea today?

7. Product Rollout
● How are you bringing (or going to bring) your solution
to users?
● At what stage is your product now?
● What is your vision for the product?

8. Traction To-Date
● How is that going for you?
● What is your traction?
(i.e. sign-ups to beta waiting list, users on 3 times a
week, or evidence of increasing product value over
time (cohort analysis))
● Do you have any user testimonials?

9. Competitive Landscape
● Who is your competition?
● How are they solving the problem?
● Why are you different?

10. Market Opportunity
● Why is this a $1 billion plus market opportunity?
● How much are people willing to pay for your product?
● How many people will pay for your product?

11. Business Model
● How are you going to make money?
● Are you entering a crowded market?
(either by selling a cheap product with the bare
minimum to solve the problem or creating an exclusive
premium product that has unique features or data)
● Are you re-segmenting a market with a novel product?
(i.e. iPhone)

12. Business Roadmap
● What will you do the next 12-24 months?
● What adoption do you expect from your targeted
users?
● Do you expect a network effect or viral response?

13. Financial Projections
● What is your projected burn for 3 years?
● What is your projected hiring for 3 years?
● What is your projected revenue for 3 years?

14. Fundraising
● How much money do you need?
● What are you going to deliver in value for that money?
(not equipment purchases, salary, or hires -- but
product/market fit, early revenue, or 1,000 weekly
users)
● How long will it take to get there?

15. The Team
● Who is going to help you make this happen?
● How will they contribute to solving the problem?
● What is their experience in these roles?

16. End Slide
● What is your company’s name?
● What is your high concept pitch?
● What is your contact information?

17. Rasmus Goksor
● Co-Founder & COO of Bison, a venture-backed startup
that is transforming the private equity market and is
based in the heart of Boston's fintech scene.
● Chairman of the Swedish-American Chamber of
Commerce of New England.
● Previous experience as a corporate and securities
attorney at Gunderson Dettmer LLP.