2. R solutions
Thinking Inside h Ci l
Thi ki I id the Circle
Manufacturers and virtual manufacturers are continually faced with many business challenges such as:
• D l i d
Developing and executing within a POG
ti ithi
• Extending products across brands and channels
• Repositioning and refreshing a brand to align with target end users
• Exploring and entering into new distribution channels
• Designing & Developing retailer-specific POP, Packaging &
Merchandising
These are just a few business challenges that R solutions tackles every day. The key
to our success is our keen ability to interact within the constantly changing business
world.
R solutions stays current with the new trends and the many technologies now
available in the market place. We recognize how retailers are constantly altering the
dynamics of the manufacturer and consumer relationships.
3. Display Execution Ratings
Key Area of Response
Key Marketing Executives rated
retailer on their ability to execute
effectively.
ff ti l
Wal-Mart, Lowe’s, Costco, Target
and Meijer scored above Fair
execution, while The Home Depot
scored below in display programs.
4. Importance of Retail Amenities
Key Responses
K R
What are consumers looking for in
the retail shopping environment?
Knowledgeable, high-quality
store employees
– 65% list as Must Have
Well organized
Well-organized product
presentation
– 62% list as Must Have
5. Knowledge – Store Associate
Dearborn Brass Superior Tool Tear pad
Apron Card
Clients Served
Educate the store associates
on product usage.
6. Knowledge –
g
End Consumer & Store Associate
Switch on the Savings
Consumer education/awareness
program
p g
Performed in-store by THD
associates AND TCP staff
Educated regarding CFLs and their
p
environmental impact
Included giveaways and
demonstrations
The program fit into (1) THD’s desire
to educate consumers & store
associates regarding their products
and (2) the environmentally-friendly
trend in THD
8. Budget Allocation by Tactic for 2008
Key Responses
Consumer Product Manufacturers
looking ahead…
Packaging Design
60.7% responded more emphasis
on Packing
P-O-P Displays
54% responded more emphasis on
Displays
9. Packaging Design
Counter Top
MacTac (Bemis Corporation)
( p )
Display
engaged R solutions to
create and build brand
awareness around their new
p
product UGLU.
Elements included:
Packaging/Design
DIY Roll/Clip strip package
R ll/Cli i k
Sell Sheets
QVC packs
Press Kit
Web site development
Costco Display
Counter Top Display
Costco Display
10. P-O-P Display
Hydro-Industries
needed to
convey the
h
products uses
and applications,
and capture
consumer
attention on the
shelf.
Outlets include:
Lowe’s
The Home
Depot
Wal-Mart
Costco Display
Before & After
11. Awareness
Key Response
Consumers were asked about
signs and displays in retail
atmosphere
End of Aisle Awareness
Capture the end users
attention
Broadcasts branding
opportunity
12. Promotional Events
Key Responses
Consumers respond to
Marketing Events…
Perception of Free is Good!
TCP/THD “Change a light,
g g ,
Change the World” example
Sherwin Williams and Co-op
stores
13. Free Sample
TCP
“Change a Light” Pledge
Arranged promotional
partnerships for program
Gave away 1 million bulbs
Managed all design elements,
legal, awarding and prize fulfillment
Received a response of 16,000
pledges on line and received
on-line
several thousand more by mail.
Overall, the program received more
than 25,000 pledges
p g
14. Sherwin Williams - Co-Ops
At the 2007 Spring Market Tradeshows, Sherwin
Williams Co-ops offered custom-fitted
sunglasses to those that purchased an
l h h h d
assortment.
Each buyer was able to choose from a selection
of Maui Jim sunglasses and have them custom
fitted by an on-site Maui Jim representative.
ACE sold an additional 200
pallets of product!
15. Two-Step Distributors
Cruise In Style
Sales-driving program for TCP's
Commercial & Instit tional (C&I)
Institutional
distribution
TCP offered three different sized
gondolas stocked with product for a
special price/package Measured 1
price/package.
million dollars of increased top line
sales
Every time a distributor
purchased a display they were
display,
entered into a sweepstakes. Every
time they ordered $500 of
restocking product, they received
an additional entry
Three Sweepstakes Winners in
each of TCPs 4 regions
Included a rep agency overlay
where agents received an entry for
every entry their customers
t th i t
received
16. New Distribution Channel – Counter
Program Direct to Plumbing Contractors
Hansgrohe wanted to expand
their market base by making their
products easily available to
plumbing contractors
R solutions provided a turnkey
p y
solution that enabled Hansgrohe
to sell over-the-counter directly to
plumbing contractors
Hansgrohe To Go!
H h T G !
R solutions:
•Produced merchandising and
marketing materials to support
k ti t i l t t
distributors
•Coordinated fulfillment of
merchandising elements directly to
h di i l t di tl t
distributors
