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Strategy is
Dessert for Culture’s Feast
INNOVATION
is the Main Course
@reuvengorsht!
will set the direction of a
company’s desired destination
Strategy
Culture is in the driver’s seat with a much greater
deal of influence on the company’s ability to
evolve innovate and leap...
leapfroG
The future will be less
about money, power or
size, but more about
Agility
networking
Sharing
Ben Horowitz
“Big companies have plenty of great
ideas, but they do not innovate
because they need a whole hierarchy
of pe...
REMEMBER THE WALKMAN
Where DOES SONY MAKE THE MAJORITY OF THEIR PROFITS
Electronics:,($8.5b)!!
Film,&,Music:,$7.5b!
Life,Insurance:,$9.07b!
Son...
THE POWER OF THE INDIVIDUAL
THE POWER OF THE INDIVIDUAL
the best talent, best ideas, best
processes, abundance of cash.
If your culture does not align, being
successful starts lo...
Cultural Attributes for
INNOVATION
questioning Connecting
the dots
Culture of
innovation
iteration curiosity
Cultural Attributes for
INNOVATION
A culture of
questioning
Why are we doing it this way?
Is there a better
Approach?
The Five Monkeys Experiment
A group of scientists placed 5 monkeys in a cage and in the
middle, a ladder with bananas on the top.
Every time a monkey went up the ladder, the scientists soaked
the rest of the monkeys with cold water.
After a while, every time a monkey went up the ladder, the
others beat up the one on the ladder.
After some time, no monkey dared to go up the ladder
regardless of the temptation.
Scientists then decided to substitute one of the monkeys. The 1st
thing this new monkey did was to go up the ladder. Immed...
A 2nd monkey was substituted and the same occurred. The 1st
monkey participated on the beating for the 2nd monkey. A 3rd m...
What was left was a group of 5 monkeys that even though never
received a cold shower, continued to beat up any monkey who
...
If it was possible to ask the monkeys why they would beat up all
those who attempted to go up the ladder…
I bet you the an...
Does this sound familiar?
Questions you raised will be carefully
considered and may trigger ongoing
discussion — and possibly action
You might be pr...
Most Organizations fall into a culture of
conformity
Companies are designed on a
military model
Questioning can be perceived as:
Challenging Authority Inefficient
Get in the way of “,getting things done ”,
Culture of Inquiry starts at
the top – with leaders who
question
Questioning should be
rewarded
and encouraged
Give people...
Culture of curiosity
As children,
Curiosity
was our primary learning tool.
When we accidentally discovered orange by mixing red and yellow, cur...
BUT WHERE IS IT IN THE WORKPLACE
According to Gallup’s 2013 State of the American Workplace report
!of employees are activ...
Change Perspective
incent CURIOSITY
Break the pattern
Culture of iteration
UNSINKABLE ii
“There is no science to creativity. It’s
about taking intelligent risks,
tolerating mistakes, respecting
boundaries, and m...
Have you ever rewarded or recognized anyone
WHO HAS TRIED AND FAILED ”“
It’s time to recognize
Successful failures
as a key ingredient of success
Culture of
connecting the
dots
“Creativity is just connecting
things. When you ask creative
people how they did something,
they feel a little guilty beca...
Connections fuel creativity
Nothing is original
knowledge experience
Add to
your knowledge
The more knowledge you have,
the more connections you can
make. Start by reading more,
reading more ...
The rise of
the generalist
the generalist
As the master of their trade
Practice empathy
Complement specialists
Challenge people to think differently
...
Skills of the new generalist
•  Attitude first, not only experience
•  Intellectually curious (to an extreme level)
•  Con...
questioning Connecting
the dots
Culture of
innovation
iteration curiosity
THANK
YOU!
@reuvengorsht!
www.reuvengorsht.com
!
W
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REMEMBER THE WALKMAN

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