Are you in charge of running webinars or virtual meetings? Do you need to switch your in-person event to an online one? This class is perfect and filled with practical advice. Zoom has quickly become a popular tool for both businesses and consumers, but there’s more you can do to up your game.
How to choose between meetings and webinars
Using breakout rooms for interactivity
Extending the power of Zoom with essential apps
How to configure preferences for optimum video quality
How to connect professional audio and video devices
Engage your audience with Q&A, Chat, Polls, and Surveys
How to generate reports when the events are done
2. Description
Are you in charge of running webinars or virtual meetings?
Do you need to switch your in-person event to an online
one? This class is perfect and
fi
lled with practical advice.
Zoom has quickly become a popular tool for both
businesses and consumers, but there’s more you can do to
up your game.
3. Agenda
• How to choose between meetings and webinars
• Using breakout rooms for interactivity
• Extending the power of Zoom with essential apps
• How to con
fi
gure preferences for optimum video quality
• How to connect professional audio and video devices
• Engage your audience with Q&A, Chat, Polls, and Surveys
• How to generate reports when the events are done
4. Two questions to answer in chat
1. What is your role as it relates to events or webinars?
2. What is your goal in a
tt
ending this session?
5. Richard
Harrington
I'm a visual storyteller exploring
the fusion of photography and video.
I empower creatives with AI.
I'm also a husband & father.
6.
7.
8.
9. Vital Statistics
• Author 40+ Books
• Author 200+ Video Courses
• Publisher of Photofocus & ThinkTAP Learn
• Conference Speaker
• Consultant
• Photographer
• Director
10. Past Projects
• America Online
• American Diabetes
Association
• American Israel Public
A
ff
airs Commi
tt
ee
• American Red Cross
• Apple
• Children's National
Medical Center
• Department of Veterans
Administration
• Drobo
• Federal
Communications
Commission
• Google
• lynda.com
• Microso
ft
• Skylum
• Smithsonian Institute
• Under Armour
• US Air Force
11. Advisory and Consultant Projects
• Television Networks
• ABC News
• CNN
• Discovery Channel
• Major League Baseball
Network
• NASCAR
• Turner Networks
• Technology
• Adobe Creative Cloud
Advisory Board
• Apple
• Athentech
• Pearson Education
• Skylum So
ft
ware
14. Why I choose to use
the Zoom platform
A few key things to note
15. Why Zoom?
• Relatively easy to use
• Stable platform
• Numerous safety controls
• Reasonable record quality
• Scalable pricing models
16. Key Features | Before the Meeting
• Signup pages
• Social promotion
• Reminders & noti
fi
cations
• Lead capture
• End-user tech support
17. Key Features | During the Meeting
• Slide-sharing
• Screen-sharing
• Polls & surveys
• Video streaming
• Ability to add panelists
• Multiple platform support
18. Key Features | A
ft
er the Meeting
• Recordings made available
• Ability to repeat session
• Option to contact registrants
• Downloadable leads
• Downloadable viewing and survey data
21. Zoom
Before the Meeting
Signup pages
Social promotion
Reminders & noti
fi
cations
Lead capture
End-user tech support
YouTube
Before the Meeting
Signup pages
Social promotion
Reminders & noti
fi
cations
Lead capture
End-user tech support
Facebook
Before the Meeting
Signup pages
Social promotion
Reminders & noti
fi
cations
Lead capture
End-user tech support
22. Zoom
During the Meeting
Slide-& Screen sharing
Polls & surveys
Upload content in advance
Video streaming
Ability to add panelists
Multiple platform support
YouTube
During the Meeting
Slide-& Screen sharing
Polls & surveys
Upload content in advance
Video streaming
Ability to add panelists
Multiple platform support
Facebook
During the Meeting
Slide-& Screen sharing
Polls & surveys
Upload content in advance
Video streaming
Ability to add panelists
Multiple platform support
23. Zoom
A
ft
er the Meeting
Recordings made available
Ability to repeat session
Option to contact registrants
Downloadable leads
Downloadable viewing and
survey data
YouTube
A
ft
er the Meeting
Recordings made available
Ability to repeat session
Option to contact registrants
Downloadable leads
Downloadable viewing and
survey data
Facebook
A
ft
er the Meeting
Recordings made available
Ability to repeat session
Option to contact registrants
Downloadable leads
Downloadable viewing and
survey data
25. Meeting Webinar
Description
Zoom meetings are ideal for hosting more
interactive sessions where you’ll want to
have lots of audience participation or
break your session into smaller groups.
Think of webinars like a virtual lecture
hall or auditorium. Ideal for large
audiences or events that are open to the
public. Typically, webinar a
tt
endees do
not interact with one another.
Best used for
Small to large groups (2+ participants)
for:
• Customer-facing meetings
• Sales meetings
• Training sessions
Large events and public broadcasts (50+
a
tt
endees) such as:
• Town halls
• Quarterly updates
• Educational lectures
26. Meeting Webinar
Typically used by
• General employees
• Training groups
• Small groups with interactivity or
breakouts
• Event hosts
• SVPs and C-Suite
• Larger groups where greater
moderation needed
• When you need to hide a
tt
endees or
size of group
Cost
Free and Paid subscription options
available.
Paid Add-on, available to Pro or higher
subscriptions.
27. Feature Meeting Webinar
Participant roles
Host and co-host
Participant
Host and co-host
Panelist
A
tt
endee
Audio sharing
All participants can mute/unmute their
own audio
Host can mute/request to unmute
Only the host and panelists can mute/
unmute their own audio
A
tt
endees join in listen-only mode*
Video sharing All participants Hosts and panelists
Screen sharing ✔ ✔
Capacity
Up to 100 with free license, up to 1,000
depending on plan and large meeting
add-on.
Ranging between 500-50,000
participants, depending on the license.
28. Feature Meeting Webinar
Participants list Visible to all participants Visible to host and panelist
Email reminders N/A If registration is enabled
Chat In-meeting chat Webinar chat
Meeting reactions ✔ Only raise hand
Q&A N/A ✔
29. Feature Meeting Webinar
File transfer ✔ ✔
Whiteboard ✔ ✔
Annotation ✔ ✔
Polling Polling for meetings Polling for webinars
Surveys Surveys for meetings Surveys for webinars
30. Feature Meeting Webinar
Livestream
Facebook, YouTube, Workplace by
Facebook, Custom Streaming Service
Facebook, YouTube, Workplace by
Facebook, Custom Streaming Service
Registration Registration for meetings Registration for webinars
Closed captioning ✔ ✔
Recording ✔ ✔
Breakout rooms ✔ N/A
31. Feature Meeting Webinar
Practice session N/A ✔
Waiting room ✔ N/A
Paypal integration N/A ✔
Require password to join ✔ ✔
International dial-in numbers ✔ ✔
33. Educating an Audience
• Webinars establish credibility quickly due to the ability
for live interaction
• It is possible to share nuanced experiences with an
audience as the feedback loop increases e
ffi
cacy
• The goal is to focus on education and not salesmanship…
con
fi
dent audience members will further engage
34. Educating an Audience
• Interactivity is key in learning
• Ensure that the content is well-paced and avoid
cramming the information
• Identify the objective for the webinar and ensure that
the content is in support of that goal
• Remove distractions and excess content so that the
message is streamlined
35. What Makes a Good Host?
• Credible about subject
• Relatable and approachable
• Clear-speaking
• Organized and detailed
• Able to adjust style or presentation in real-time based
upon the reaction of the audience
• Concerned about the success of others
36. Creating Action or Conversion
• Give people time to interact
• Reduce the duration of the webinar
• Insert call-to-actions into presentation
• O
ff
er take-aways
• Capture leads
• Send follow-up communication
44. Live Streaming Tools
• OBS Studio
• Mac, PC & Linux, Free, Open Source
• h
tt
ps://obsproject.com/
• Wirecast
• Mac & PC, from $495
• h
tt
ps://www.telestream.net/wirecast/
45. Live Streaming Tools
• Ecamm Live
• Mac only, Standard: $16/mo or Pro: $32/mo
• h
tt
p://www.ecamm.com/mac/ecammlive
• ManyCam
• Mac, Windows, from $20
• h
tt
ps://www.manycam.com
46. Controlling the Webcam
• iGlasses
• Mac, $19
• h
tt
p://www.ecamm.com/mac/
iglasses
• Webcamoid
• Mac & PC, open source
• h
tt
ps://webcamoid.github.io
• Logitech Capture
• Logitech camera owners
• h
tt
ps://support.logi.com/
57. Internet Connection Options
• Ethernet
• Generally the fastest connection
• Less prone to interference
• Wi-Fi
• Ubiquitous, but has many potential issues
• Cellular
• Should be seen as a backup
60. Minimizing Data Transfer
• Turn o
ff
syncing so
ft
ware
• Cloud storage
• Photo streams
• Turn o
ff
data transfers
• Network copies
• Stop downloads/uploads
61. Minimizing Data Transfer
• Check for activity on network
• Is a dedicated line an option?
• Reduce number of connected devices
• Check Activity Monitor on a Mac
• Check Resource Monitor and Task Manager on a PC
62. Reducing Audio Interference
• Remove cellphone from area
• Disable cell reception
• Avoid microphones crossing power cables
• Turn o
ff
connected drives and extra devices
• Fans/AC/mechanical
69. Testing Picture and Sound
• Check all cables
• Ensure adequate lighting
• Do a test recording
• Perform a test stream
• Watch test on a second computer
• Watch test on a mobile device
70. Monitoring on a Second Computer
• Never watch on same computer as presenting
• Load a stream to see what audience sees
• Be sure to mute the volume to avoid an echo loop
• Have headphones plugged in so you can do a test listen
106. A Checklist Before Going Live
• Make sure content is organized
• Send out last-minute reminders and social media posts
• Check your Internet connection
• Verify a Plan B connection
• Remove any distractions
107. A Checklist Before Going Live
• Check your cables
• Clean lens of camera
• Run through slides and demo assets
• Setup a monitoring station
• Create a document with all links needed
• Have a backup computer standing by
108. A Checklist Before Going Live
• Have a glass of water nearby
• Eat a small meal
• Take any bio steps needed
• Relax for 15 minutes before starting
• Login 15-30 minutes early
• Start a backup recording