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Emerging Social Media 
Trends You Need To Know 
Richard Harrington | RHED Pixel 
Amy DeLouise | Brand Strategist & Digital...
Agenda 
■ Learn from two experts about the changes happening in 
technology and behavior 
■ Gain insight into top trends 
...
Amy DeLouise 
■ Scriptwriter/Director/Producer 
■ Brand Consultant 
■ Marketing Blogger 
■ lynda.com Author 
■ Speaker/Fac...
Getting In Touch 
twitter.com/brandbuzz 
www.linkedin.com/in/ 
amydelouise 
amydelouise.com 
vimeo.com/amydelouise 
plus.g...
Richard Harrington 
■ RHED Pixel — Founder 
■ Piqsure — Entrepreneur 
■ Photofocus — Publisher 
■ Director & Editor 
■ Pho...
Getting In Touch 
twitter.com/rhedpixel 
facebook.com/ 
RichHarringtonStuff 
plus.google.com/ 
+RichardHarrington/ 
linked...
twitter.com/ 
rhedpixel 
twitter.com/ 
brandbuzz 
Content Creation Experience
Client Roster 
■ Apple 
■ Adobe Systems 
■ Cisco 
■ Google 
■ Microsoft 
■ National Foundation for 
Credit Counseling 
■ C...
Topics Covered 
■ Technology 
■ Photography 
■ Design 
■ Fashion 
■ Health 
■ Parenting 
■ College Admissions 
■ Mobile Co...
I WanT, 
wHat I Want, 
when I want it!
twitter.com/ 
rhedpixel 
Access to the Internet 
twitter.com/ 
brandbuzz
Internet Users in US 
Men 87% 
Women 86% 
Age 18–29 97% 
Age 30–49 93% 
Age 50–64 88% 
Age 65+ 57% 
Source:Pew Internet Li...
Internet Users in US 
EDUCATION 
High School Grad 76% 
Some College 91% 
College+ 97% 
Source:Pew Internet Life
Internet Users in US 
INCOME 
Less than $30,000 77% 
$30,000–$49,000 85% 
$50,000–$74,999 93% 
More than $75,000 99% 
Sour...
Internet Access is Everywhere 
% With Internet Access From Any Location (12+) 
100 
75 
50 
25 
0 
88 89 
81 81 82 83 85 8...
High-Speed Access at Home 
% Who Have Broadband/Dial-Up Internet Access at 
86 89 82 84 
8 8 
15 13 
http://www.edisonrese...
Top 10 Countries by Number 
of Internet Users 
Rank Country Internet Users Population % 
1 China 420,000,000 31.8% 
2 Unit...
Top 10 Countries by Percentage 
of Internet Users 
Rank Country Internet Users Population % 
1 Iceland 285,700 93.2% 
2 No...
The Rise in Tablets 
TREND ONE 
twitter.com/ 
rhedpixel 
twitter.com/ 
brandbuzz
Tablet Ownership 
16% 
12% 
6% 
6% 
3% 
1% 
11% 14% 17% 
2012 2013 2014 
Arbitron iPad only Both Non-iPad
Personal 
Electronic 
Devices 
(PEDs)
Tablet Ownership 
50% 
40% 
30% 
20% 
10% 
0% 
May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14 
Pew Internet Life 
42% 
34% 
24%...
E-Reader Ownership 
40% 
32% 
24% 
16% 
8% 
0% 
May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14 
Pew Internet Life 
32% 
24% 
19...
twitter.com/ 
rhedpixel 
Opinion of the Internet 
twitter.com/ 
brandbuzz
Internet is Most Essential Delivery Vehicle 
% Saying the Internet Is the Most Essential Medium to Their 
Lives 
46 
http:...
Internet is Most Essential Delivery Vehicle 
% Saying the Internet Is the Most Essential Medium to Their 
Lives 
33 
http:...
Give Up TV Before Smartphones 
TV or Smartphone – Which would you be more 
willing to eliminate? 
http://www.edisonresearc...
Why Aren’t 
People Online? 
■ 15% of American adults do not use 
the internet at all 
■ 9% of adults use the internet but ...
Why Aren’t 
People Online? 
■ 34% of non-internet users think the 
internet is just not relevant to them, 
saying they are...
Why Aren’t 
People Online? 
■ They are physically unable, or they 
are worried about other issues such 
as spam, spyware, ...
Why Aren’t 
People Online? 
■ 19% of non-internet users cite the 
expense of owning a computer or 
paying for an internet ...
The Addiction Called Social Media 
TREND TWO 
twitter.com/ 
rhedpixel 
twitter.com/ 
brandbuzz
Social Media Outlets 
■ Twitter 
■ Facebook 
■ Google+ 
■ LinkedIn
Creator’s Networks 
■ Instagram 
■ Pinterest 
■ Flickr 
■ Vimeo 
■ YouTube 
■ Vine
Social Media Usage 2013—2014 
9% 
13% 13% 
17% 16% 19% 
22% 
58% 
3% 0% 
10% 
15% 
12% 12% 
17% 
58% 
Facebook LinkedIn In...
Social Media Usage 2012—2013 
18% 17% 
22% 21% 
71% 
13% 
15% 16% 
20% 
67% 
Facebook LinkedIn Pinterest Twitter Instagram...
Have a Profile on a 
Social Networking Site 
100% 
75% 
50% 
25% 
0% 
29 
43 
58 
73 
80 
83 86 
12–17 18-24 25-34 35-44 4...
News Consumption 
reddit 
Twitter 
Facebook 
Google Plus 
Tumblr 
YouTube 
LinkedIn 
Instagram 
13% 
13% 
20% 
30% 
29% 
5...
twitter.com/ 
rhedpixel 
Information Gatekeepers 
twitter.com/ 
brandbuzz
Information Gatekeepers 
■ 1871: Western Union controls 90 percent of U.S. 
telegraph traffic. 
■ 1947: 97 percent of the ...
Information Gatekeepers 
■ 1997: About half of all American homes with Internet 
access get it through America Online. 
■ ...
People Are Looking for Privacy 
TREND THREE 
twitter.com/ 
rhedpixel 
twitter.com/ 
brandbuzz
Americans Lack Control 
■ 91% of adults agree that consumers have lost control over how 
personal information is collected...
Americans Lack Control 
■ 70% of social networking site users say that they are at least 
somewhat concerned about the gov...
Americans Lack Control 
■ 61% of adults “disagree” or “strongly disagree” with the 
statement: “I appreciate that online s...
Americans Feel Insecure 
■ 81% feel “not very” or “not at all secure” using social media 
sites when they want to share pr...
Americans Feel Insecure 
■ 57% feel insecure sending private information via email. 
■ 46% feel “not very” or “not at all ...
twitter.com/ 
rhedpixel 
Consider Terms of Service 
twitter.com/ 
brandbuzz
■ 48 hours of video are uploaded every 
minute, resulting in nearly 8 years of 
content uploaded every day 
■ Over 3 billi...
sublicenseable 
transferable 
without limitation
Streaming Services are Booming 
TREND FOUR 
twitter.com/ 
rhedpixel 
twitter.com/ 
brandbuzz
SiriusXM 
■ More than 100 live channels 
■ Uninterrupted music, sports, and talk 
radio 
■ Fresh audio experience, every t...
Internet Audio Brand Awareness 
Pandora 
iHeartRadio 
iTunes Radio 
Rhapsody 
Spotify 
Google Play 
Slacker 
Radio.com 
Tu...
% Who Have Listened to Online 
Radio in Last Month 
50% 
40% 
30% 
20% 
10% 
0% 
45% 47% 
39% 
34% 
27% 27% 
21% 20% 21% 
...
Online Radio Listening in a 
Car Via Cell Phone 
30% 
24% 
18% 
12% 
6% 
0% 
26% 
21% 
17% 
11% 
6% 
2010 2011 2012 2013 2...
% By Age Group Who Have Listened 
to Online Radio in Last Month 
80% 
64% 
48% 
32% 
16% 
0% 
21% 
50% 
75% 
12-24 25-54 5...
Internet Audio Consumption 
Computer 
Smartphone 
Tablet 
TV 
Audio System 
2% 
12% 
34% 
67% 
66% 
0 0.25 0.5 0.75 1 
The...
Own TV Connected to Web 
49% 51% 
Yes No 
The Infinite Dial — Edison Research
Technology Hard to Give Up 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
10% 
17% 
35% 34% 
46% 44% 
Internet Cell Phone Television E...
% Who Have Watched Internet 
Video Programming From YouTube 
50% 
38% 
25% 
13% 
0% 
Last Month Last Week 
37 
44 
37 
45 ...
Amazon 
Instant Video 
■ More than 100,000 movies and 
TV episodes 
■ Rent or purchase 
■ Not limited to Kindle platform 
...
Social Teens Are Mobile 
TREND FIVE 
twitter.com/ 
rhedpixel 
twitter.com/ 
brandbuzz
Teens and Mobile Apps 
■ 58% of all teens have downloaded apps to their cell 
phone or tablet computer. 
■ 51% of teen app...
Teens and Mobile Apps 
■ 46% of teen apps users have turned off location tracking 
features on their cell phone or in an a...
Location Tracking & Teens 
Have Turned Off Location Tracking Features. 
46% 47% 
59% 
http://www.pewinternet.org/2013/08/2...
Social Teens 
■ Facebook 
■ 94% of teen social media users said they had a 
Facebook profile 
■ 81% said that Facebook is ...
Social Teens 
■ Twitter 
■ 26% of teen social media users use Twitter 
■ 7% said Twitter was their main profile 
■ Instagr...
Smartphones on the Rise 
TREND SIX 
twitter.com/ 
rhedpixel 
twitter.com/ 
brandbuzz
The Invention 
of Mobile 
In 1983, the first commercial wireless 
call was placed with a Motorola 
DynaTac. 
The phone cos...
Smartphone Growth 
70% 
56% 
42% 
28% 
14% 
0% 
61% 
53% 
44% 
31% 
14% 
10% 
160 
Million 
2009 2010 2011 2012 2013 2014 ...
Smartphones by Age 
1% 
1% 
1% 
0% 
0% 
12–24 25–54 55+ 
36% 
68% 
78% 
25% 
68% 64% 
19% 
53% 
61% 
2012 
2013 
2014 
The...
Passion for a Platform 
% Who “Love” Platform/Device 
iPhone 
iPad 
Android Phone 
iPod 
Blackberry 
Cell Phone 
36% 
32% ...
Top Smartphone Platforms 
3 Month Avg. Ending Apr. 2014 vs. 3 Month Avg. Ending Jan. 2014 
January-14 April-14 Point Chang...
Top 15 Properties 
1 Google Sites 89.4% 
2 Facebook 86.6% 
3 Yahoo Sites 86.2% 
4 Amazon Sites 69.0% 
5 AOL, Inc. 56.9% 
6...
Top 15 Apps 
1 Facebook 77.6% 
2 Google Play 52.4% 
3 YouTube 49.7% 
4 Google Search 48.9% 
5 Pandora Radio 46.4% 
6 Apple...
Cell Phone Activities 
Send or Receive Text Messages 81% 
Access the Internet 60% 
Send or Receive Email 52% 
Download App...
Geolocation Services 
TREND SEVEN 
twitter.com/ 
rhedpixel 
twitter.com/ 
brandbuzz
Branded Content is Growing 
TREND EIGHT 
twitter.com/ 
rhedpixel 
twitter.com/ 
brandbuzz
Vast Majority Say Commercials Are a 
Fair Price to Pay For Free Content 
5% 
20% 
75% 
Yes 
No 
Don't Know
Paid for Content 
■ 65% of internet users pay. 
■ 33% of internet users have 
paid for digital music online 
■ 33% have pa...
Paid for Content 
■ 15% have paid for 
ringtones 
■ 12% have paid for digital 
photos 
■ 11% have paid for 
members-only p...
Here On Biz
Insane Human Curling
http://youtu.be/4ba1BqJ4S2M
Podcasting is Back 
TREND NINE 
twitter.com/ 
rhedpixel 
twitter.com/ 
brandbuzz
What is 
Podcasting? 
Podcasting is distributing 
highly targeted, 
syndicated programs 
(shows) over the Internet 
in an ...
■ Special interest radio & TV 
■ Software training 
■ Redistribute existing shows 
■ Distance learning 
■ Brand extension ...
■ RSS (Real simple syndication) is the feed 
that provides subscription based content 
using XML code. 
■ Subscribers can ...
■ Opt-in audience. 
■ Time shifting 
■ Emerging technology with little 
competition. 
■ Can target and track niche markets...
■ National Public Radio 
■ Public Broadcasting Service 
■ ABC – CBS – NBC 
■ BBC – CNN – Associated Press 
■ MTV – ESPN – ...
■ National Geographic 
■ Discovery Channel 
■ White House 
■ The Pentagon 
■ National Park Service 
■ US Treasury Departme...
Podcasting Reach 
30% 
25% 
20% 
15% 
10% 
5% 
0% 
30% 
27% 
29% 
25% 
22% 23% 
18% 
13% 
11% 
2006 2007 2008 2009 2010 20...
Podcast Consumption 
2013 
65% 
35% 
2014 
47% 
53% 
Portable 
Computer 
The Infinite Dial — Edison Research
Vast Majority Say Commercials Are a 
Fair Price to Pay For Free Content 
5% 
20% 
75% 
Yes 
No 
Don't Know 
Pew Internet L...
% Who Have Listened to a 
Podcast in the Last Month 
15% 
10% 
5% 
0% 
15% 
12% 
14% 
12% 12% 
11% 
9% 
2008 2009 2010 201...
Podcast Consumption 
11% 
10% 
16% 
20% 
21% 
22% 
One Two 
Three Four or Five 
Six to Ten Eleven or More 
The Infinite Di...
7 Rules for Social 
Media 
Some of My Guiding Principals
Be Genuine
Be Well-Rounded
Be Passionate
Be Respectful
Be an Expert
Be Involved
Be Consistent
I WanT, 
wHat I Want, 
when I want it!
Getting In Touch 
twitter.com/brandbuzz 
www.linkedin.com/in/ 
amydelouise 
amydelouise.com 
vimeo.com/amydelouise 
plus.g...
Getting In Touch 
twitter.com/rhedpixel 
facebook.com/ 
RichHarringtonStuff 
plus.google.com/ 
+RichardHarrington/ 
linked...
Emerging Social Media 
Trends You Need To Know 
Richard Harrington | RHED Pixel 
Amy DeLouise | Brand Strategist & Digital...
Emerging Social Media Trends You Need to Know
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Emerging Social Media Trends You Need to Know

Instructors: Rich Harrington & Amy DeLouise

The world of social media is constantly changing and presenting new challenges and opportunities. In this session you’ll learn from two experts about the changes happening in technology and behavior. You’ll also gain insight into top trends and learn how to adjust your strategy to make stronger connections with your online audience. This session is fast paced and filled with best practices.

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Emerging Social Media Trends You Need to Know

  1. 1. Emerging Social Media Trends You Need To Know Richard Harrington | RHED Pixel Amy DeLouise | Brand Strategist & Digital Storyteller twitter.com/ rhedpixel twitter.com/ brandbuzz
  2. 2. Agenda ■ Learn from two experts about the changes happening in technology and behavior ■ Gain insight into top trends ■ Learn how to adjust your strategy to make stronger connections with your online audience
  3. 3. Amy DeLouise ■ Scriptwriter/Director/Producer ■ Brand Consultant ■ Marketing Blogger ■ lynda.com Author ■ Speaker/Facilitator
  4. 4. Getting In Touch twitter.com/brandbuzz www.linkedin.com/in/ amydelouise amydelouise.com vimeo.com/amydelouise plus.google.com/ +AmyDeLouise
  5. 5. Richard Harrington ■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer
  6. 6. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/
  7. 7. twitter.com/ rhedpixel twitter.com/ brandbuzz Content Creation Experience
  8. 8. Client Roster ■ Apple ■ Adobe Systems ■ Cisco ■ Google ■ Microsoft ■ National Foundation for Credit Counseling ■ Children’s National Health System ■ Federal Express ■ US Dept. of Agriculture
  9. 9. Topics Covered ■ Technology ■ Photography ■ Design ■ Fashion ■ Health ■ Parenting ■ College Admissions ■ Mobile Computing ■ Education ■ Fundraising ■ Fitness ■ Presentation Skills ■ Employment ■ Travel
  10. 10. I WanT, wHat I Want, when I want it!
  11. 11. twitter.com/ rhedpixel Access to the Internet twitter.com/ brandbuzz
  12. 12. Internet Users in US Men 87% Women 86% Age 18–29 97% Age 30–49 93% Age 50–64 88% Age 65+ 57% Source:Pew Internet Life
  13. 13. Internet Users in US EDUCATION High School Grad 76% Some College 91% College+ 97% Source:Pew Internet Life
  14. 14. Internet Users in US INCOME Less than $30,000 77% $30,000–$49,000 85% $50,000–$74,999 93% More than $75,000 99% Source:Pew Internet Life
  15. 15. Internet Access is Everywhere % With Internet Access From Any Location (12+) 100 75 50 25 0 88 89 81 81 82 83 85 84 72 75 62 55 50 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 http://www.edisonresearch.com/Infinite_Dial_2012.pdf
  16. 16. High-Speed Access at Home % Who Have Broadband/Dial-Up Internet Access at 86 89 82 84 8 8 15 13 http://www.edisonresearch.com/Infinite_Dial_2012.pdf 100 75 50 25 0 76 69 58 48 37 28 21 20 28 38 48 60 68 78 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Dial-Up Broadband
  17. 17. Top 10 Countries by Number of Internet Users Rank Country Internet Users Population % 1 China 420,000,000 31.8% 2 United States 234,372,000 76.3% 3 Japan 95,979,000 75.5% 4 India 81,000,000 7.0% 5 Brazil 72,027,700 36.2% 6 Germany 61,973,100 75.3% 7 United Kingdom 46,683,900 76.4% 8 Russia 45,250,000 32.3% 9 France 43,100,134 69.3% 10 South Korea 37,475,800 77.3% http://www.edisonresearch.com/Infinite_Dial_2012.pdf
  18. 18. Top 10 Countries by Percentage of Internet Users Rank Country Internet Users Population % 1 Iceland 285,700 93.2% 2 Norway 4,235,800 90.9% 3 Greenland 52,000 90.3% 4 Sweden 8,085,500 89.2% 5 Netherlands 14,304,600 85.6% 6 Denmark 4,629,600 84.2% 7 Finland 4,382,700 83.5% 8 New Zealand 3,500,000 83.1% 9 Australia 17,033,826 80.1% 10 Luxembourg 387,000 78.7% http://www.edisonresearch.com/Infinite_Dial_2012.pdf
  19. 19. The Rise in Tablets TREND ONE twitter.com/ rhedpixel twitter.com/ brandbuzz
  20. 20. Tablet Ownership 16% 12% 6% 6% 3% 1% 11% 14% 17% 2012 2013 2014 Arbitron iPad only Both Non-iPad
  21. 21. Personal Electronic Devices (PEDs)
  22. 22. Tablet Ownership 50% 40% 30% 20% 10% 0% May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14 Pew Internet Life 42% 34% 24% 8% 10% 3%
  23. 23. E-Reader Ownership 40% 32% 24% 16% 8% 0% May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14 Pew Internet Life 32% 24% 19% 10% 12% 4%
  24. 24. twitter.com/ rhedpixel Opinion of the Internet twitter.com/ brandbuzz
  25. 25. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives 46 http://www.edisonresearch.com/Infinite_Dial_2012.pdf 100% 75% 50% 25% 0% 33 20 2002 2007 2012
  26. 26. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives 33 http://www.edisonresearch.com/Infinite_Dial_2012.pdf 100% 75% 50% 25% 0% 68 12–34 35+
  27. 27. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? http://www.edisonresearch.com/Infinite_Dial_2012.pdf Eliminate iPhone or TV 6% 36% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate Smartphone or TV 2% 40% 58% Eliminate TV Eliminate Smartphone Don’t Know
  28. 28. Why Aren’t People Online? ■ 15% of American adults do not use the internet at all ■ 9% of adults use the internet but not at home http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
  29. 29. Why Aren’t People Online? ■ 34% of non-internet users think the internet is just not relevant to them, saying they are not interested, do not want to use it, or have no need for it. ■ 32% of non-internet users cite reasons tied to their sense that the internet is not very easy to use. These non-users say it is difficult or frustrating to go online. http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
  30. 30. Why Aren’t People Online? ■ They are physically unable, or they are worried about other issues such as spam, spyware, and hackers. This figure is considerably higher than in earlier surveys. http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
  31. 31. Why Aren’t People Online? ■ 19% of non-internet users cite the expense of owning a computer or paying for an internet connection. ■ 7% of non-users cited a physical lack of availability or access to the internet. http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
  32. 32. The Addiction Called Social Media TREND TWO twitter.com/ rhedpixel twitter.com/ brandbuzz
  33. 33. Social Media Outlets ■ Twitter ■ Facebook ■ Google+ ■ LinkedIn
  34. 34. Creator’s Networks ■ Instagram ■ Pinterest ■ Flickr ■ Vimeo ■ YouTube ■ Vine
  35. 35. Social Media Usage 2013—2014 9% 13% 13% 17% 16% 19% 22% 58% 3% 0% 10% 15% 12% 12% 17% 58% Facebook LinkedIn Instagram Google+ Twitter Pinterest Snapchat Vine 2013 2014 Edison Research
  36. 36. Social Media Usage 2012—2013 18% 17% 22% 21% 71% 13% 15% 16% 20% 67% Facebook LinkedIn Pinterest Twitter Instagram 2012 2013 Pew Internet
  37. 37. Have a Profile on a Social Networking Site 100% 75% 50% 25% 0% 29 43 58 73 80 83 86 12–17 18-24 25-34 35-44 45-54 55-64 65+ Edison Research
  38. 38. News Consumption reddit Twitter Facebook Google Plus Tumblr YouTube LinkedIn Instagram 13% 13% 20% 30% 29% 52% 47% 62% 0 0.25 0.5 0.75 1 Pew Internet
  39. 39. twitter.com/ rhedpixel Information Gatekeepers twitter.com/ brandbuzz
  40. 40. Information Gatekeepers ■ 1871: Western Union controls 90 percent of U.S. telegraph traffic. ■ 1947: 97 percent of the country’s radio stations are affiliated with one of four national networks. ■ 1969: Viewership for the three nightly network newscasts hits an all-time high, with 50 percent of all American homes tuning in.
  41. 41. Information Gatekeepers ■ 1997: About half of all American homes with Internet access get it through America Online. ■ 2002: Microsoft Internet Explorer captures 97 percent of the worldwide browser market. ■ 2014: Amazon sells 63 percent of all books bought online—and 40 percent of books overall.
  42. 42. People Are Looking for Privacy TREND THREE twitter.com/ rhedpixel twitter.com/ brandbuzz
  43. 43. Americans Lack Control ■ 91% of adults agree that consumers have lost control over how personal information is collected and used by companies. ■ 88% of adults “agree” or “strongly agree” that it would be very difficult to remove inaccurate information about them online. ■ 80% of those who use social networking sites say they are concerned about third parties like advertisers or businesses accessing the data they share on these sites. http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  44. 44. Americans Lack Control ■ 70% of social networking site users say that they are at least somewhat concerned about the government accessing some of the information they share without their knowledge. ■ 80% of adults “agree” that Americans should be concerned about the government’s monitoring of phone calls and internet communications. ■ 64% believe the government should do more to regulate advertisers. http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  45. 45. Americans Lack Control ■ 61% of adults “disagree” or “strongly disagree” with the statement: “I appreciate that online services are more efficient because of the increased access they have to my personal data.” ■ 55% “agree” or “strongly agree” with the statement: “I am willing to share some information about myself with companies in order to use online services for free.” http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  46. 46. Americans Feel Insecure ■ 81% feel “not very” or “not at all secure” using social media sites when they want to share private information with another trusted person or organization. ■ 68% feel insecure using chat or instant messages to share private information. ■ 58% feel insecure sending private info via text messages. http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  47. 47. Americans Feel Insecure ■ 57% feel insecure sending private information via email. ■ 46% feel “not very” or “not at all secure” calling on their cell phone when they want to share private information. ■ 31% feel “not very” or “not at all secure” using a landline phone when they want to share private information. http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  48. 48. twitter.com/ rhedpixel Consider Terms of Service twitter.com/ brandbuzz
  49. 49. ■ 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day ■ Over 3 billion videos are viewed a day ■ More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years YouTube Statistics
  50. 50. sublicenseable transferable without limitation
  51. 51. Streaming Services are Booming TREND FOUR twitter.com/ rhedpixel twitter.com/ brandbuzz
  52. 52. SiriusXM ■ More than 100 live channels ■ Uninterrupted music, sports, and talk radio ■ Fresh audio experience, every time they board
  53. 53. Internet Audio Brand Awareness Pandora iHeartRadio iTunes Radio Rhapsody Spotify Google Play Slacker Radio.com TuneIn Last.fm 14% 14% 10% 8% 28% 24% 40% 48% 47% 70% 0 0.25 0.5 0.75 1 The Infinite Dial — Edison Research
  54. 54. % Who Have Listened to Online Radio in Last Month 50% 40% 30% 20% 10% 0% 45% 47% 39% 34% 27% 27% 21% 20% 21% 17% 16% 15% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 The Infinite Dial — Edison Research
  55. 55. Online Radio Listening in a Car Via Cell Phone 30% 24% 18% 12% 6% 0% 26% 21% 17% 11% 6% 2010 2011 2012 2013 2014 The Infinite Dial — Edison Research
  56. 56. % By Age Group Who Have Listened to Online Radio in Last Month 80% 64% 48% 32% 16% 0% 21% 50% 75% 12-24 25-54 55+ The Infinite Dial — Edison Research
  57. 57. Internet Audio Consumption Computer Smartphone Tablet TV Audio System 2% 12% 34% 67% 66% 0 0.25 0.5 0.75 1 The Infinite Dial — Edison Research
  58. 58. Own TV Connected to Web 49% 51% Yes No The Infinite Dial — Edison Research
  59. 59. Technology Hard to Give Up 60% 50% 40% 30% 20% 10% 0% 10% 17% 35% 34% 46% 44% Internet Cell Phone Television Email Phone Social Media http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
  60. 60. % Who Have Watched Internet Video Programming From YouTube 50% 38% 25% 13% 0% Last Month Last Week 37 44 37 45 31 41 28 38 23 34 14 21 7 12 2007 2008 2009 2010 2011 2012 2013 The Infinite Dial — Edison Research
  61. 61. Amazon Instant Video ■ More than 100,000 movies and TV episodes ■ Rent or purchase ■ Not limited to Kindle platform ■ Prime Instant Video
  62. 62. Social Teens Are Mobile TREND FIVE twitter.com/ rhedpixel twitter.com/ brandbuzz
  63. 63. Teens and Mobile Apps ■ 58% of all teens have downloaded apps to their cell phone or tablet computer. ■ 51% of teen apps users have avoided certain apps due to privacy concerns. ■ 26% of teen apps users have uninstalled an app because they found out it was collecting personal information that they didn’t wish to share. http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/
  64. 64. Teens and Mobile Apps ■ 46% of teen apps users have turned off location tracking features on their cell phone or in an app because they were worried about the privacy of their information. ■ Among teen apps users, girls are considerably more likely than boys to say they have disabled location tracking features (59% vs. 37%). http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/
  65. 65. Location Tracking & Teens Have Turned Off Location Tracking Features. 46% 47% 59% http://www.pewinternet.org/2013/08/22/main-findings-3/ 100% 80% 60% 40% 20% 0% 37% 46% All App Downloaders Boys Girls Ages 12—13 Ages 14—17
  66. 66. Social Teens ■ Facebook ■ 94% of teen social media users said they had a Facebook profile ■ 81% said that Facebook is the profile they use most often
  67. 67. Social Teens ■ Twitter ■ 26% of teen social media users use Twitter ■ 7% said Twitter was their main profile ■ Instagram ■ 11% of teen social media users use Instagram ■ 3% said Instagram was their main profile
  68. 68. Smartphones on the Rise TREND SIX twitter.com/ rhedpixel twitter.com/ brandbuzz
  69. 69. The Invention of Mobile In 1983, the first commercial wireless call was placed with a Motorola DynaTac. The phone cost $3,995, weighed over 2.5 pounds, and was 10 inches tall (without the antenna).
  70. 70. Smartphone Growth 70% 56% 42% 28% 14% 0% 61% 53% 44% 31% 14% 10% 160 Million 2009 2010 2011 2012 2013 2014 The Infinite Dial — Edison Research
  71. 71. Smartphones by Age 1% 1% 1% 0% 0% 12–24 25–54 55+ 36% 68% 78% 25% 68% 64% 19% 53% 61% 2012 2013 2014 The Infinite Dial — Edison Research
  72. 72. Passion for a Platform % Who “Love” Platform/Device iPhone iPad Android Phone iPod Blackberry Cell Phone 36% 32% 53% 49% 46% 66% 0 25 50 75 100 The Infinite Dial — Edison Research
  73. 73. Top Smartphone Platforms 3 Month Avg. Ending Apr. 2014 vs. 3 Month Avg. Ending Jan. 2014 January-14 April-14 Point Change Total Subscribers 100% 100% N/A Google 51.7% 52.5% 0.8% Apple 41.6% 41.4% -0.2% BlackBerry 3.1% 2.5% -0.6% Microsoft 3.2% 3.3% 0.1% Symbian 0.2% 0.2% 0% Source: comScore MobiLens
  74. 74. Top 15 Properties 1 Google Sites 89.4% 2 Facebook 86.6% 3 Yahoo Sites 86.2% 4 Amazon Sites 69.0% 5 AOL, Inc. 56.9% 6 Microsoft Sites 52.6% 7 Apple Inc. 51.1% 8 Turner Digital 46.9% 9 Pandora.com 46.5% 10 Wikimedia Foundation Sites 43.7% 11 Glam Media 38.0% 12 CBS Interactive 37.2% 13 eBay 36.8% 14 Weather Company, The 34.2% 15 Gannett Sites 31.3% Source: comScore MobiLens
  75. 75. Top 15 Apps 1 Facebook 77.6% 2 Google Play 52.4% 3 YouTube 49.7% 4 Google Search 48.9% 5 Pandora Radio 46.4% 6 Apple App Suite 45.0% 7 Gmail 43.5% 8 Google Maps 41.6% 9 Yahoo Stocks 30.7% 10 Instagram 27.5% 11 Yahoo Weather Widget 27.0% 12 Facebook Messenger 24.5% 13 Apple Maps 24.2% 14 Twitter 22.8% 15 The Weather Channel 21.4% Source: comScore MobiLens
  76. 76. Cell Phone Activities Send or Receive Text Messages 81% Access the Internet 60% Send or Receive Email 52% Download Apps 50% Location Based Information 49% Listen to Music 48% Video Calls 21% Check In 8% Source: Pew Internet
  77. 77. Geolocation Services TREND SEVEN twitter.com/ rhedpixel twitter.com/ brandbuzz
  78. 78. Branded Content is Growing TREND EIGHT twitter.com/ rhedpixel twitter.com/ brandbuzz
  79. 79. Vast Majority Say Commercials Are a Fair Price to Pay For Free Content 5% 20% 75% Yes No Don't Know
  80. 80. Paid for Content ■ 65% of internet users pay. ■ 33% of internet users have paid for digital music online ■ 33% have paid for software ■ 21% have paid for apps for their cell phones or tablet computers ■ 19% have paid for digital games ■ 18% have paid for digital newspaper, magazine, or journal articles or reports ■ 16% have paid for videos, movies, or TV shows Pew Internet
  81. 81. Paid for Content ■ 15% have paid for ringtones ■ 12% have paid for digital photos ■ 11% have paid for members-only premium content from a website that has other free material on it ■ 10% have paid for e-books ■ 7% have paid for podcasts ■ 5% have paid for tools or materials to use in video or computer games Pew Internet
  82. 82. Here On Biz
  83. 83. Insane Human Curling
  84. 84. http://youtu.be/4ba1BqJ4S2M
  85. 85. Podcasting is Back TREND NINE twitter.com/ rhedpixel twitter.com/ brandbuzz
  86. 86. What is Podcasting? Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.
  87. 87. ■ Special interest radio & TV ■ Software training ■ Redistribute existing shows ■ Distance learning ■ Brand extension ■ Public awareness Uses for Technology
  88. 88. ■ RSS (Real simple syndication) is the feed that provides subscription based content using XML code. ■ Subscribers can set their software (such as iTunes) to automatically download a new episode when available. ■ Subscribers can build an index of shows and episodes on their computer as well as their portable media devices to watch whenever and wherever they want. What is Podcasting?
  89. 89. ■ Opt-in audience. ■ Time shifting ■ Emerging technology with little competition. ■ Can target and track niche markets. ■ Provides “walk away” brand extension. ■ Viral communications medium... Good content is shared freely. Benefits of Podcasting
  90. 90. ■ National Public Radio ■ Public Broadcasting Service ■ ABC – CBS – NBC ■ BBC – CNN – Associated Press ■ MTV – ESPN – VH1 – HGTV ■ New York Times ■ Wall Street Journal ■ Washington Post Who’s Podcasting?
  91. 91. ■ National Geographic ■ Discovery Channel ■ White House ■ The Pentagon ■ National Park Service ■ US Treasury Department ■ Political Candidates Who’s Podcasting?
  92. 92. Podcasting Reach 30% 25% 20% 15% 10% 5% 0% 30% 27% 29% 25% 22% 23% 18% 13% 11% 2006 2007 2008 2009 2010 2011 2012 2013 2014
  93. 93. Podcast Consumption 2013 65% 35% 2014 47% 53% Portable Computer The Infinite Dial — Edison Research
  94. 94. Vast Majority Say Commercials Are a Fair Price to Pay For Free Content 5% 20% 75% Yes No Don't Know Pew Internet Life
  95. 95. % Who Have Listened to a Podcast in the Last Month 15% 10% 5% 0% 15% 12% 14% 12% 12% 11% 9% 2008 2009 2010 2011 2012 2013 2014 The Infinite Dial — Edison Research
  96. 96. Podcast Consumption 11% 10% 16% 20% 21% 22% One Two Three Four or Five Six to Ten Eleven or More The Infinite Dial — Edison Research
  97. 97. 7 Rules for Social Media Some of My Guiding Principals
  98. 98. Be Genuine
  99. 99. Be Well-Rounded
  100. 100. Be Passionate
  101. 101. Be Respectful
  102. 102. Be an Expert
  103. 103. Be Involved
  104. 104. Be Consistent
  105. 105. I WanT, wHat I Want, when I want it!
  106. 106. Getting In Touch twitter.com/brandbuzz www.linkedin.com/in/ amydelouise amydelouise.com vimeo.com/amydelouise plus.google.com/ +AmyDeLouise
  107. 107. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/ kelley@rhedpixel.com
  108. 108. Emerging Social Media Trends You Need To Know Richard Harrington | RHED Pixel Amy DeLouise | Brand Strategist & Digital Storyteller twitter.com/ rhedpixel twitter.com/ brandbuzz

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