Nicole Clark - Katy Perry Ancillary

1. Ancillary task: Katy
Perry Digi-pak

2. • Katy Perrys Digi-pak is for her
album teenage dreams. The main
frequently used images are from
the music video from ‘California
girls’. Throughout the album she is
sexualised as she is presented as
being naked, but does some
innocence by her being
surrounded by pink fluffy clouds in
a surreal candy land. The
surrealism also presents Katy as
being upbeat, youthful and fun
loving by the candy theme and
pink clouds being consistent
throughout the digi-pak and cd
cover.

3. Front and back cover
• The front cover has the name of the
artist clearly printed at the top centre of
the album and the name of the album
just below the picture of Katy Perry. It
also includes a advisory logo, this
means that some songs may contain
some exploit content. So this may be a
way to attract a more teenage audience
rather then younger audiences.
• The back cover contains a track list of
all her singles in capital letters so that it
is easy for the viewer to read. The back
cover also contains the company logo at
the bottom right hand corner of the page
telling us about who has produced the
album and the other people involved in
making it.

4. • The colours used throughout the Cd are
house colours and are predominately
pink,blue and red. This is so it correlates
with he “California girls’ music video. The
use of pale baby pink and blue colours,
highlights the femininity and youthfulness,
and this is what Katy Perry wants to come
across as to her audience. The pastel
colours also make the image of Katy Perry
stand out, drawing the attention to her.
• The design that is used throughout does
reflect Katy as her pop genre is very
feminine and energetic. The use if the font
and design being pretty and cheerful and
reflecting the idea of candy land by using red
and white candy for the font, has
connotations of a happy and cheerful
personality, which is coming across though
her digi-pak.

5. • The teenage dream digi-pak is very
effective when promoting the artist. This
is because she is prominent on the front
cover so that the audience can
immediately identify her wth her name
above of her. She is also the main
focus and is being represented in a
seductive way. This can help grab the
attention of males, which means she
has a wider target audience. The title of
the album is ‘Teenage dream” which sia
also the name of one of her singles int
he album. The pictures used are from
the music video from her song
‘California girls’. This is a good use of
synergy because it is good way to
collaborate all her products and create
a good brand image.

6. Ancillary Task: Katy
Perry Website Analysis

7. • Before you are directed to the main website the first page that you
see is completely used for promotional purposes. It mainly
focuses on her advertising her new single, music video and movie
DVD. This is a very effective and clever way to promote her
products as it forces the viewer to notice these and have a look at
this page before they can enter the main site.
• There is also a direct link to the music video of her new single,
making the video accessible without having the viewers have to
search for it or go onto youtube, they can watch it straight from
the site.
• This is just an introductory page of the website, there is a clear
and bold link to access the main website, where the audience are
able to access all their desired information.
• On the website are three very clear images of Katy Perry. Two
being close ups, this isa conventional way to advertise her music.
Close ups re a typical convention in pop genre, it isa wa to conch
with the audience and grab the audience attention by enticing the
audience to enter the full site .
• The page is divided into 3 sections, the main part focusing on the
movie release. This is a effective way to promote her product,
they want it to be successful and get as many sales as possible,
so this is a good way to promote the DVD.
• The mise en scene is within he website is very interesting and
colourful. There has been a lot of attention to detail, and draws
viewers into the website.
• The design f the website itself is very bright and colourful, which
reflects and symbolises Katy Perry as an artist. Fans associate
her with bright, emergent and pretty styles. So would be
misleading to have the website in dull colours. It also follows the
conventions of the pop genre well and encompasses the girly look
as well.
Ancillary task: Katy Perry website analysis

8. • This is the homepage of the website. It is very similar to the
first page we see. It presents the same information but in a
different layout. The use of this repetition, will reinforce the
audience to want to purchase her products, by always having
the option and by them being in your face.
• Along the top of the website, clearly visible are links to er
social media network sites. This gives people quick links to
her Facebook, twitter, pintrest etc, if they wish to see what she
does on a regular basis. It also has links which direct you to
iTunes where you can listen to or purchase her songs.
• The colour scheme is very similar to the first page. It includes
bright/bold colours, which are used to jump out at the viewer
and to make everything on the page car and send out. There
is also a lot of information provided, but it presented in a very
neat manner, making it easy tor had and easy for the
audience to use. Audiences would not want a website which is
difficult to use otherwise they would not be interested in it, so it
is best to jeep it as simple yet effective as possible.
• There is also an option on the page to sign up to receive Katy
Perry’s new letters, if the information provided isn't enough for
them. This is also an effective way for her management team
to tainan insight about her fans, like what sort of things they
like the they try to plan promotional strategies.
• On the website there is an option for you to listen to her music
for free, however you aren't able to download it for free. This is
a way for her to audience to enjoy her website, but also to
encourage them and is a strategic way for them to download
the music onto their phones or iPods.

9. • Also on the website there is direct access to her twitter. This will
terrier bridge the gap between Katy Perry and her fans. It also
allows communication between the star and the fans to make
them feel more important and significant to the artist life.
• An important part when promoting the artist is trying to sell the
merchandise. One of the first things on the homepage is link to
her ‘store’ as well as pictures at the side showing her products
sold. This would therefore be used as a way to draw potential
customers in.
• There is also a photo gallery on the website. This includes a
variety of photos from music videos, tours and behind the scenes.
This creates personal touch and allows the audience to connect
with the artist, they believe that they know the star on a more
personal level. Encouraging them to find out about what she is up
to on a daily basis and look more into her website.
• There is a use of quotes on the website, this is directly for the
film, it s a effective way to persuade people to see the film as it
shows off the films popularity and success.
• The use of colourful decor again expresses the artists hubby
nature and makes it look more appealing, especially to ‘girly girls’
who have more of a ‘sweet’ and ‘girly’ style.
• Competitions are on offer with good prizes. For example meeting
the the star herself. This will get more fans involved nd will
therefore promote her movie more.