Creating a brand is a hard-hitting task. There’s a lot of work and research that goes into it, and even more time that’s required. With building a brand, you also have to be very aware of the fine line there is with creating a gimmick or joke, as those don’t tend to have lots of longevity.
1. BUILDING A BRAND WITH
ONLINE DESIGN
By ICO Web Solutions
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2. Creating a brand is a hard-hitting task
There are many ways to approach branding and rebranding: you can
focus on the numbers and research; you can focus on customers or
bottom lines; but after your approach, you have to make moves.
The best way to build a brand is with DESIGN. Let’s break down this line
of thinking.
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3. Top methods to build a Brand:
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4. Not just logos, but visual identities
Misconception: that a brand is a logo
People are visual
A brand is typically signified or recognized by their logo
With design, you have the ability to control what people
see and how they see and remember your brand.
A logo is great, but an entire identity is much better.
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5. Not just a web designer, an
interaction designer
Brands are businesses that put their connection with the
customer first
An interaction designer is someone who strives to
create useful and usable products or services.
Develop user-centered designs
Hire a designer who can help design a way to interact
with customers
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6. Not just ideas, but prototypes
Designs give the ability to create examples and
prototypes
Prototypes are helpful if you’re attempting to build a
brand and if you are looking for some type of funding.
Prototypes invoke the same types of enticement for
customers already invested in brands. People do this
with mobile phones, shoes, etc.
Controlling your ideas with design is totally possible with
prototyping.
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7. Not just projects, but a
way of thinking
Design Thinking is basically a way of thinking where you
approach problem solving creatively
Design has lots of power and control. It controls what
you feel, visualize and often where you go
Responsible brands use this to create connections and
establish themselves with consumers
The idea is not to break your business up into different
design projects, but to make it all one big problem that’s
approached creatively.
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8. Conclusion
One cannot stress how powerful good design is. It’s
more powerful than any type of marketing
Brands that are successful today know it and are using
design to flourish and practically take over the world
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9. Thank You
ICO Web Solutions
inquiry@icowebsolutions.com
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+91-844-738-0262, +1-408-705-2608 Templates
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10. Thank You
ICO Web Solutions
inquiry@icowebsolutions.com
Powerpoint
+91-844-738-0262, +1-408-705-2608 Templates
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