2. NAME OF THE BRAND
Product Cost
500 - 2000
Portable USB 2.0 Speakers
Rs. 1,200/-
Product Cost
18,000 – 35,000
Home Theater SONY HT-CT80
Rs. 21,499/-
3. DECISION MAKING PROCESS
Problem
The old speakers was not working.
Criteria
• For Laptop
• More Quality Sound
• Easy to Use
• Portable
Problem
Portable Speakers produced bad Quality sound in
full volume and didn’t make the quality bass. And
The old speakers was not working as it should be
Criteria
• For LED
• Smooth and Quality Sound
• Surrounded 3D Sound
• More Bass
4. DECISION MAKING PROCESS
Substitute Brands list
Audionic
Beatsaudio.
Zoltex
Skull Candy
Logitech
Baseus
Substitute Brands list
X-pod
Audionic
Creative
Zoltex
Edifire
Kef
Bose
JBL
5. PURCHASING PROCESS
• Need Recognition
• Went to the shop and ask for the standard
Speakers.
• After examining two or more Speakers he
purchased speaker according to the need.
• Need Recognition
• He takes many reviews on the YouTube about
the speakers until he finds best Quality
Speakers according to his need.
• After viewing reviews he explored nearest
outlet or online shopping website to buy
speakers according to his Budget.
• Went to the Sony outlet and purchased
speaker.
6. FACTOR THAT INFLUENCE
TO PURCHASE THE BRAND
• Need of the speakers
• Quality of the speaker
• Influence of salesman to buy this speaker
• Design and Brand Name
• Budget
• Need of the product
• Hi fi Quality Of the Product
• More bass and 3D Sound Effects
•influenced by the YouTube and his Speakers
Sound experience.
• Design and Brand Name.
• Budget
7. ASSOCIATION WITH THE BRAND
• No experience local Brand. • In his relations many individuals used the
same Brand’s Products and the quality of the
product is too good.
• And after he viewed reviews on internet, his
experience makes him to buy that product.