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DECISION MAKINGPROCESS
PRESENTED BY MUHAMMAD RIAZ
NAME OF THE BRAND
Product Cost
500 - 2000
Portable USB 2.0 Speakers
Rs. 1,200/-
Product Cost
18,000 – 35,000
Home Theater ...
DECISION MAKING PROCESS
Problem
The old speakers was not working.
Criteria
• For Laptop
• More Quality Sound
• Easy to Use...
DECISION MAKING PROCESS
Substitute Brands list
Audionic
Beatsaudio.
Zoltex
Skull Candy
Logitech
Baseus
Substitute Brands l...
PURCHASING PROCESS
• Need Recognition
• Went to the shop and ask for the standard
Speakers.
• After examining two or more ...
FACTOR THAT INFLUENCE
TO PURCHASE THE BRAND
• Need of the speakers
• Quality of the speaker
• Influence of salesman to buy...
ASSOCIATION WITH THE BRAND
• No experience local Brand. • In his relations many individuals used the
same Brand’s Products...
TYPE OF CONSUMER
Economic Economic
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DECISION MAKINGPROCESS

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Portable Speakers Vs Home Theater

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DECISION MAKINGPROCESS

  1. 1. DECISION MAKINGPROCESS PRESENTED BY MUHAMMAD RIAZ
  2. 2. NAME OF THE BRAND Product Cost 500 - 2000 Portable USB 2.0 Speakers Rs. 1,200/- Product Cost 18,000 – 35,000 Home Theater SONY HT-CT80 Rs. 21,499/-
  3. 3. DECISION MAKING PROCESS Problem The old speakers was not working. Criteria • For Laptop • More Quality Sound • Easy to Use • Portable Problem Portable Speakers produced bad Quality sound in full volume and didn’t make the quality bass. And The old speakers was not working as it should be Criteria • For LED • Smooth and Quality Sound • Surrounded 3D Sound • More Bass
  4. 4. DECISION MAKING PROCESS Substitute Brands list Audionic Beatsaudio. Zoltex Skull Candy Logitech Baseus Substitute Brands list X-pod Audionic Creative Zoltex Edifire Kef Bose JBL
  5. 5. PURCHASING PROCESS • Need Recognition • Went to the shop and ask for the standard Speakers. • After examining two or more Speakers he purchased speaker according to the need. • Need Recognition • He takes many reviews on the YouTube about the speakers until he finds best Quality Speakers according to his need. • After viewing reviews he explored nearest outlet or online shopping website to buy speakers according to his Budget. • Went to the Sony outlet and purchased speaker.
  6. 6. FACTOR THAT INFLUENCE TO PURCHASE THE BRAND • Need of the speakers • Quality of the speaker • Influence of salesman to buy this speaker • Design and Brand Name • Budget • Need of the product • Hi fi Quality Of the Product • More bass and 3D Sound Effects •influenced by the YouTube and his Speakers Sound experience. • Design and Brand Name. • Budget
  7. 7. ASSOCIATION WITH THE BRAND • No experience local Brand. • In his relations many individuals used the same Brand’s Products and the quality of the product is too good. • And after he viewed reviews on internet, his experience makes him to buy that product.
  8. 8. TYPE OF CONSUMER Economic Economic

Portable Speakers Vs Home Theater

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