Riccardo Porta

Milan, Italy Italy

General Manager

Technology / Software / Internet

I'm a highly motivated General Manager responsible for planning, executing and managing digital strategies with both eyes on the P&L. With over 15 years of web management experience I've a good knowledge of the online marketing activities, most of all e-commerce based: online campaigns and partnership, SEM/SEO, performance based marketing, shopping comparison engine. I'm the author of the book «Tecniche di Web Marketing» (Sviluppare l'e-commerce come opportunità per la piccola e media impresa), published the first time in Sept.2008 by Franco Angeli editions and published again in 2010, 2012 and 2014 with updated topics (see: www.facciamoecommerce.it). I'm a Trainer: Darwin Certi