2. Decision Making and Managerial Effectiveness Decision Making is the prime responsibility Effectiveness Depends upon awareness of Internal and External Environment Pervasiveness of Information Changing Decision Making Scenario
3. Declining margins Rapid change in Technology Increased Knowledge Intensity Scattered Resources Demanding Customer Higher Scale of Operation Changing Decision Making Scenario
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23. Hierarchy of Information 3 rd Generation (2003) _____________________________________________________________________________________________________ 2 nd Generation (1996-2002 ) _____________________________________________________________________________________________________ 1 st Generation (1990s ) Charts Intelligence Knowledge Information Data Data & Information