The document provides a history of the advertising industry in India from 2000 BC to the present. It discusses key developments such as the first print media in the 18th century, the introduction of talkies and radio in the 1930s, and the emergence of satellite TV, FM radio, and the internet in the 1990s-2000s. It then profiles some of the major players in the Indian advertising industry today, including Ogilvy, J. Walter Thompson, Mudra Communications, FCB Ulka, Grey Worldwide, Leo Burnett, and McCann Worldgroup.