Pagosa springs presentation

Notes de l'éditeur

1. Manage the flow identify inefficiencies if your ad spend is small, focus on CR which source of engagement is most productive? which traffic source is most productive? Critical Path To Conversion should be measured MOM, YOY
2. Manage the flow identify inefficiencies if your ad spend is small, focus on CR which source of engagement is most productive? which traffic source is most productive? Critical Path To Conversion should be measured MOM, YOY
3. Manage the flow identify inefficiencies if your ad spend is small, focus on CR which source of engagement is most productive? which traffic source is most productive? Critical Path To Conversion should be measured MOM, YOY
4. it's mostly  specials, there are no deals
5. Manage the flow identify inefficiencies if your ad spend is small, focus on CR which source of engagement is most productive? which traffic source is most productive? Critical Path To Conversion should be measured MOM, YOY
6. Interest by State. You'll find small differences, but they mean a lot. Do this annually Divide web traffic by state into conversion by state to find out who loves you. Could be as easy as in-state and out-of=state. 
7. Meet Bill Hawkins
8. Meet Bill Hawkins
9. Manage the flow identify inefficiencies if your ad spend is small, focus on CR which source of engagement is most productive? which traffic source is most productive? Critical Path To Conversion should be measured MOM, YOY
10. Are you a one trick pony? Reserve now or get the hell out of here
11. Remove any non-conversion piece behind conversion pages
12. Remove any non-conversion piece behind conversion pages
13. Remove any non-conversion piece behind conversion pages
14. No Conversion
15. This proves to be very difficult for people Also proves to be massively productive empty cart
16. what are your partners doing at that time? btw - the content is never a deal it's the season, it's what your people are doing, it's an event
17. Manage the flow identify inefficiencies if your ad spend is small, focus on CR which source of engagement is most productive? which traffic source is most productive? Critical Path To Conversion should be measured MOM, YOY