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MAPPING THE WAY FORWARD
Richard Ingram
@richardjingram
UX Scotland, 19th June 2014	

#uxscot
OpenStreetMap of Boston, MA
So much to see and do and yet my stay was short.
Sketched map of Boston, MA
I didn’t need an accurate map. My friends edited out what I didn’t need.
©TrusteesoftheBritish Museum
Babylonian map of the world
Clay tablet, probably from Sippar, southern Iraq (c.700-500 BC)
B...
©TrusteesoftheBritish Museum
Hereford Mappa Mundi (‘Sheet of the World’)
Inked parchment, the largest medieval map known t...
Administrative
Social
Military
Political
Walt Disney’s business map,1957
Depicts a central film asset and its supporting entertainment assets
Growth of Las Vegas, NV 1984–2012
Google Earth timelapse constructed from satellite imagery
Radial hierarchical organisation structure
About as complex and contradictory as its name suggests
John Rocque’s map of London, 1746
Rocque deliberately left out the city’s unsavoury elements
John Rocque’s map of London, 1746
Rocque deliberately left out the city’s unsavoury elements
John Rocque’s map of London, 1746
Rocque deliberately left out the city’s unsavoury elements
Map of organisation-wide content distribution
Or that giant hairball the cat coughed up yesterday. Equally yucky.
MAPPING OUT A STORY
Beyond physical geography
Wabash river
Ohio river
Mississippi river
©TrusteesoftheBritish Museum
Native North American buckskin map
Possibly used in...
Distribution Distance
Overlap Direction
N
A
B
C
A
B
LIGHT
HEAT
SUN
gives
gives
Exploded view Concept map
Different maps, same basic 	

building blocks
Topological map Star map
Different maps, same basic 	

building blocks
North
South
EastWest
Find your coordinate system
Anything can be mapped using pairs of opposites
Find your coordinate system
Anything can be mapped using pairs of opposites
Expensive
Cheap
Slow Fast
Find your coordinate system
Anything can be mapped using pairs of opposites
High
Low
Small Large
Plot your landmarks
Start with the most prominent feature, then move outward
N
Plot your landmarks
Start with the most prominent feature, then move outward
FINDING OUR WAY
The unfamiliar environment
Content
ProcessesPeople
Tackling that complex trinity
Content governance is an important tool for this end
web
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
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Mapping the Way Forward UX Scotland 2014

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Maps are more than just diagrams of the route from A to B – to draw one is to bring together the whole view of our surrounding world so that we can gain a better understanding of it. Even a single, simple example has the ability to delight, unsettle and reveal truths. In politically-charged environments an objective visual map can reinforce, influence or challenge held perceptions and beliefs, making them a vital tool in designing pliable, people-focused content systems that are fit for purpose. Their proactive and reactive qualities force ourselves and others to see things as they really are; to contemplate the relationship between them and how they vary together.

Presented at UX Scotland 2014 in Edinburgh on 19th June 2014.

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Mapping the Way Forward UX Scotland 2014

  1. MAPPING THE WAY FORWARD Richard Ingram @richardjingram UX Scotland, 19th June 2014 #uxscot
  2. OpenStreetMap of Boston, MA So much to see and do and yet my stay was short.
  3. Sketched map of Boston, MA I didn’t need an accurate map. My friends edited out what I didn’t need.
  4. ©TrusteesoftheBritish Museum Babylonian map of the world Clay tablet, probably from Sippar, southern Iraq (c.700-500 BC) Babylon
  5. ©TrusteesoftheBritish Museum Hereford Mappa Mundi (‘Sheet of the World’) Inked parchment, the largest medieval map known to still exist (c.1300) London Edinburgh
  6. Administrative
  7. Social
  8. Military
  9. Political
  10. Walt Disney’s business map,1957 Depicts a central film asset and its supporting entertainment assets
  11. Growth of Las Vegas, NV 1984–2012 Google Earth timelapse constructed from satellite imagery
  12. Radial hierarchical organisation structure About as complex and contradictory as its name suggests
  13. John Rocque’s map of London, 1746 Rocque deliberately left out the city’s unsavoury elements
  14. John Rocque’s map of London, 1746 Rocque deliberately left out the city’s unsavoury elements
  15. John Rocque’s map of London, 1746 Rocque deliberately left out the city’s unsavoury elements
  16. Map of organisation-wide content distribution Or that giant hairball the cat coughed up yesterday. Equally yucky.
  17. MAPPING OUT A STORY Beyond physical geography
  18. Wabash river Ohio river Mississippi river ©TrusteesoftheBritish Museum Native North American buckskin map Possibly used in land negotiations with the British (c.1744)
  19. Distribution Distance Overlap Direction N A B C A B
  20. LIGHT HEAT SUN gives gives Exploded view Concept map Different maps, same basic building blocks
  21. Topological map Star map Different maps, same basic building blocks
  22. North South EastWest Find your coordinate system Anything can be mapped using pairs of opposites
  23. Find your coordinate system Anything can be mapped using pairs of opposites Expensive Cheap Slow Fast
  24. Find your coordinate system Anything can be mapped using pairs of opposites High Low Small Large
  25. Plot your landmarks Start with the most prominent feature, then move outward
  26. N Plot your landmarks Start with the most prominent feature, then move outward
  27. FINDING OUR WAY The unfamiliar environment
  28. Content ProcessesPeople Tackling that complex trinity Content governance is an important tool for this end
  29. web

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