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What Can Brands Learn From Bumper Stickers
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Richard Summers
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What Can Brands Learn From Bumper Stickers
1.
what can brands
learn from bumper stickers? Waffle+ Knickers
2.
nothing*
3.
( )
stickiness durability perspective nothing* tone of voice pithiness democratic
4.
*challenge conventions
5.
*doing, not saying
6.
*create movements
7.
*do good
8.
*keep it complex
9.
*respect others
10.
*be polite
11.
*tell stories
12.
*be personal
13.
*embrace technology
14.
*treat all as
equal
15.
*act young
16.
*” I’d rather
be killing Zombies”
17.
*be optimistic
18.
*have a vision
19.
*relax
20.
*do unto others..
21.
*always wear knickers