1. what can brands learn from
bumper stickers?
Waffle+
Knickers

2. nothing*

3. ( )
stickiness
durability
perspective
nothing* tone of voice
pithiness
democratic

4. *challenge conventions

5. *doing, not saying

6. *create movements

7. *do good

8. *keep it complex

9. *respect others

10. *be polite

11. *tell stories

12. *be personal

13. *embrace technology

14. *treat all as equal

15. *act young

16. *” I’d rather be killing Zombies”

17. *be optimistic

18. *have a vision

19. *relax

20. *do unto others..

21. *always wear knickers