1. Los Angeles is a hub for the Film, TV and Record Industries.
It also contains the largest, most diverse collection of celebrity
and specialty music talent.
I know this resource well and quickly locate the right music talent
for a brief. This saves time and delivers remarkable results!
Here are case studies of talent solutions using my expertise with
LA music specialists such as:
Vocal Mimics (masters of recreating singing voices & characters)
Stand-in Singers (used by celebrity performers for non-essential appearances)
Celebrity Impersonators (recreate the sound of iconic performers)
Classic Music Celebrities (top artists & groups from the 50’s-80’s)
Original Talent from a Hit Song (actual musicians from the original recording)
Music Specialists (singers & musicians who are devoted to a popular music style)
Multi-Cultural Performers (singers & musicians from all over the world)
2. Original Song – Reference is Frank Sinatra
Assignment
The creative team wanted a "Frank Sinatra in Vegas" music track for their
Silverstar Casino ad.
Solution
Back in the day, Sinatra used a designated stand-in singer for his
non-essential appearances like sound checks, etc. I located this singer
who was the perfect fit for the style.
The musicians I hired were veterans of the Sinatra big band music genre and
performed my arrangements flawlessly.
Audio Example: http://video.theworkroom.co.za/_Lunal/FrankSinatraClip.html
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Original Song – Reference is Monty Python
Assignment
The creative team wanted a humorous Monty Python music style for their TVC.
Solution
I used an expert vocal mimic. These are professional session singers with the
ability to impersonate a wide range of voices and characters.
This vocal mimic performed a convincing UK cockney accent in the style of
Monty Python.
Video Example: http://video.theworkroom.co.za/_Lunal/WrestlerMpVersion.html
3. Original Song – Reference is 60’s Surf Music
Assignment
The creative team wanted authentic California Surf Music for their ad.
Solution
The brief was for youthful “Beach Boys type” voices so I used the
young singers who are active in today’s LA Surf Music revival scene.
For the track, I used older musicians who had recorded & toured in the
60’s with Surf Music recording artists.
Audio Example: http://video.theworkroom.co.za/_Lunal/SurfMusic.html
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Song for Reorchestration - 70’s Pop
Assignment
The creatives selected a 70’s pop song with the right message for their
ad.
After they obtained publisher rights to re-record it, I was contacted to
locate and produce a vocalist who could equal the performance of the
the original recording.
Solution
The celebrity singer uses stand-in vocalists for non-essential appearances like
sound checks, etc.
These stand-ins know his style well and are able to deliver a great performance.
Video Example: http://video.theworkroom.co.za/_Lunal/MTNSkydivingGranny.html
4. Original Song – Celebrity Voices on a 50’s Ballad
Assignment
A creative director wanted an authentic 50’s pop ballad for his ad.
Solution
I contacted Little Anthony and the Imperials, one of the classic celebrity groups
I’ve worked with.
They were hitmakers during the 50’s - 60’s with songs like Going Out of My Head,
Hurt So Bad, Outside Looking In, Shimmy Shimmy and many others.
Their voices will instantly transport a music track back to the 50’s!
Audio Example: http://video.theworkroom.co.za/_Lunal/LittleAnthonyClip.html
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Original Song – Reference is Barry White Ballad
Assignment
The creative team wanted the sultry Barry White style for their ad.
Solution
I located a professional Barry White impersonator.
I’ve worked with the real Barry White on tour and in the studio. When I
heard the impersonators voice, it sounded like Barry White lives again!
Audio Example: http://video.theworkroom.co.za/_Lunal/BarryWhiteClip.html
5. Song for Reorchestration - 80’s R&B
Assignment
The creative team selected a Pointer Sisters song, but needed more energy
than the original recording provided. After publisher rights were obtained to
re-record it, I was contacted.
Solution
I used the actual musicians who recorded & toured with the Pointer Sisters.
The guitar part was performed in a funkier style. Doing this raised the track’s
energy level to where it needed to be.
Video Example: http://video.theworkroom.co.za/_Lunal/WimpyEngen.html
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Song for Reorchestration - 50’s Rockabilly
Assignment
The creative team selected a classic Southern 50’s rockabilly song for their ad.
After they obtained publisher rights to re-record it, I was contacted.
Solution
I assembled expert rockabilly musicians, including the bass player who
records & tours with Brian Setzer of The Stray Cats. The singer was from the
Southern US and had the perfect tone & delivery for the song.
Can you distinguish the LA singer from the original voice in this A/B example?
Audio Example: http://video.theworkroom.co.za/_Lunal/BrendaLeeClip.html
6. Song for Reorchestration - Hip Hop/Rap
Assignment
The creative team selected a popular Rap song for their ad. After they obtained
publisher rights to re-record it, I was contacted.
Solution
Los Angeles is a hub for Hip Hop/Rap so it was easy to locate skilled urban talent.
I went a step further and hired Rappers with some acting ability. They used their
acting skills to capture the original performance.
Video Example: http://video.theworkroom.co.za/_Lunal/KFCZingerWings.html
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Music Track for Reorchestration – Music From India
Assignment
The creative team selected a popular Hindi song from India for their ad.
The problem was that the lyrics did not compliment the ad’s message.
A large Indian population resides in their market that would understand
the inappropriate lyrics.
The answer was to re-record the song as an instrumental. After publisher rights
were obtained to re-record it, I was contacted.
Solution
Hollywood is the center of Film making and supports music talent from
all over the world.
I located authentic Indian music talent and completed the assignment
to everyone’s satisfaction.
Video Example: http://video.theworkroom.co.za/_Lunal/KFCZingerPops.html
