A discussion on misconceptions in wearables that are slowing the road to mass adoption. One quarter innovator, one quarter provocateur, and the remaining; iconoclast.

1. 10 Wearable Adoption Myths
A discussion on misconceptions in wearables
that are slowing the road to mass adoption.
One quarter innovator, one quarter provocateur,
and the remaining; iconoclast.

2. 3 20 50 80/

3. 50/50

4. 80% 20%
A
Kodak
Moments
Zune
Moments
VS

5. 80% 20%
B
Big
Pharma
Med
Technology
VS

6. 50% 50%
C
Digital
Transformation
Digital
Disruption
VS

7. 80% of
everything is crap

10. 80% of
tipping is business

11. 80% 20%
01
Input Devices
Listening to the Body
Output Devices
Making me Smarter
VS

12. 80% of
sensors not invented

13. 80% 20%
02
Immersive
And Episodic
Passive
Monitoring
VS

14. 80% of
activity is episodic

15. The pharmacy is poised to be
the largest device but the
smallest hospital

16. 5K 60K .5MHOSPITALS PHARMACIES TELLER MACHINES

17. 80% 20%
03
Preventative
Health Model
Digital
Health
VS

18. 80% of
sickness is hedonism

19. 20% 80%
04
Media
And Content
Personalization
And Context
VS

20. 80% of
clues are still missed

21. 80% 20%
05
Removing
Retail Friction
Personalized
Offers and Marketing
VS

22. 80% of
marketing is wasted

24. 50% 50%
06
Smarter
Fitness
Improved
Lifestyle
VS

25. Those who care about fitness
care, those who don’t, don’t.

26. 80% 20%
07
Internet
Of Things
Wearable
Devices
VS

28. 20% 80%
08
Technology
Innovation
Augmented
Humanity
VS

29. 80% of
humans are lazy

30. 50% 50%
09
Fashion can
Solve for Vanity
Design can Solve
For Most Laziness
VS

31. 80% of
design is still UX, 20%
is function

32. 80% 20%
10
Causing
Hypochondria
Fixing
Hedonism
VS

33. 80% of
sickness can be solved with
diet and exercise

34. 80% of
everything is crap

36. Products do not tip
experiences and outcomes do

37. 80% of
tipping is business
model innovation

38. A
Kodak
Moments
Zune
Moments
VS

39. 20% of
tipping is from
product innovation

40. Streams of data

41. Single Point of Time (SPOT) Measure vs. Stream of Imformation
State of Sensor Innovation
Oncology
Digestive
Cardiology
Respiratory
Hospital Doctor Lab-in-a-box Wearable
Stream
x Year Month Month Day
Stream
x x Day Year Month Month
Stream
x Month Day Minute Second
Stream
x x Year Year Month Year
Stream
x x Day Day Day day

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