1. DiCentric Solutions, LLC
Presents
“Slot / Patron Yield Management”

2. DiCentric Solutions Founder
• Rich Lehman has over 35+ years in the hospitality / gaming industry specializing
in all facets of executive management as a former General Manager, Vice President of
Casino Operations, Vice President of Slot Operations, and Executive Committee
member for the industries top gaming organizations which include:
• Caesars Palace,
• Boyd Gaming,
• Circus Circus Corporation,
• Park Place Entertainment, and
• Horseshoe Gaming.
• His areas of expertise cover all aspects of Slot Operations, Table Game
Operations, Game Development, Player Tracking Systems Design and Operation,
Casino Floor Design, Analytics, Database Development, Data Mining, Business
Planning, and Casino Marketing.

3. Who We Are
DiCentric Solutions was founded on the principle that gaming
patrons seek a memorable visit while engaging in gambling
activities and gaming companies competitively seek methods
to provide exceptional guest experiences for each of their
patrons creating a positive attitudinal behavior.
We provide in-depth analysis of hospitality / gaming facilities,
floor product, marketing initiatives and patron preferences
through our consulting and online analytic software engineered
to create awareness of changes in revenue opportunities
supporting yield management.

4. Product Suite
• EGD DNA Analysis
– Creating a unique code for each gaming device that provides in-depth detail of
patron and game performance while establishing the game speed for each
device to determine its true and exact hourly revenue capabilities.
• Free Play Analyzer and Analysis
– Analysis of the true and exact cost of free play in both monetary and time
reviews. This analyzer also provides investigative results on the variance
between Actual and Theoretical Hold as required by many jurisdictions, Free Play
expected pseudo coin-in, and expected reduction in revenue.
• Casino Marketing Campaign Analyzer
– The true and exact cost of marketing campaigns and patron re-investment
• Patron ADT Analyze
– This analyzer projects the exact value of campaign free play to issue patrons
based on their game(s) of choice.

5. Data Mining
“Wrong Data = Wrong Results”
Patron Coin-in x Weighted Game(s) hold% / Days Played = ADT ?
Define coin-in
*Actual
*Pseudo
*Per Minute
*Hourly
*Daily
What do we know about
the physical time spent
each day (Gaming
versus non-gaming)

6. Data Mining
“Wrong Data = Wrong Results”
$45
$40
$36
$30
$27
$26
$24
$22 $21 $20 $19 $18 $17 $16 $16 $15
$25
$20
$16
$10
$7
$6
$4
$2 $1 $0 -$1 -$2 -$3 -$4 -$4 -$5
-$10
$0
$10
$20
$30
$40
$50
4 4.5 5 6 6.6 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5 12
How Game Speed Affects Hourly Slot Win
Hold % = 8.74 , Average Wager = $.57 Free Play = $20
W/O Free Play Theo Win
Free Play Win Diff
Game speed in seconds

7. Data Mining
“Wrong Data = Wrong Results”
900
800
720
600
545
514
480
450
424 400 379 360 343 327 313 300
499
399
319
199
144
113
79
49
22 -1 -23 -41 -59 -74 -88 -101
-200
0
200
400
600
800
1000
4 4.5 5 6 6.6 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5 12
$20 Free Play Effect on Wagering Handle Pulls
Handle
T Handle Diff
Reel Spin Time (sec)

8. Customer Profiles
• On the surface system generated – segmentation
valuation
– Locals, tourist, day trippers, leisure, wholesale, age, ADT,
etc., etc.,
• CRM
– increases awareness and communication with patrons
• Psychographic
– Behavioral messages

9. Electronic Gaming Device Profiles
• Standard Game Configuration
– Manufacturer
– PAR
– Game Theme
– Game Model
– Cabinet
– Progressive or not
– Denomination, ticket printer, bill validator, etc., etc.
***What’s missing?
Current Slot Yield analysis relies on set standards

10. Patron Gaming Device Profiles
***What’s missing?
Patron Preference!
 Minimum Wager
 Maximum Wager
 Bonus Free Spins
 Multiplier Pays
 Pay Lines
 Progressives
 Top Jackpot
 Location – aesthetics and placement on bank.
What we don’t know can impact our patrons visit

11. EGD DNA ANALYSIS
• Our DNA (DiCentric Nanometric Analyzer) is a unique forensic
method defining game characteristic, functionality, and added
peripheral device as a single code which ARE NOT currently
reportable characteristics in today’s tracking and reporting
systems.
• The software identifies specific characteristics customers seek out
when visiting the casino and reports on the true value of the
combination of game characteristics. This is valuable when
making future decisions on game acquisitions before purchasing
as well as to note what game characteristics your target market is
seeking as in their entertainment device.

12. EGD DNA ANALYSIS
• Collecting game characteristic data is the first step.
• Taking the first step towards engineering an attitudinal
gaming profile.

13. EGD DNA ANALYSIS
Why game characteristics?
Each game characteristic plays an important
role in recognizing the true potential of the gaming
patron and gaming floor.
When properly reviewed, characteristics such
as Paylines, Entertainment Free Spins, Minimum
Wager , Maximum Wager, and PAR play a role in
the gaming devices expected revenue per hour
which alters the gaming patrons expected ADT and
subsequently future marketing campaigns.

14. EGD DNA ANALYSIS
Time-at-Device vs Time-on-Device
Our Free Play Analyzer recognizes both Bonus
Round Free Spins and Free Play Free Spins.

15. EGD DNA ANALYSIS
What’s the solution?
 First we identify the true value of TIME for each
gaming device and recommend changes
necessary to reduce non-gaming time-at-device
replacing it with time-on-device.
 Second we analyze the optimum hold for each
gaming device in comparison to its game
characteristics and patron preference.
 Third we match the key game characteristics your
patrons seek that provide the highest earning
potential and compare to current product offerings
with recommended areas of improvement.

16. GAME OPTIMIZING
ANALYZING TIME
ADT Handle Pulls Hold % Spin Time (sec) Coin-In ADT NEW Hold Bonus Round
$ 101.50 1800 7% 4 $ 1,440.00 $ 101.50 7% 0
Wager 1440 7% 5 $ 1,152.00 $ 101.50 9% 14
$ 0.80 1200 7% 6 $ 960.00 $ 101.50 11% 12
Seconds 1029 7% 7 $ 822.86 $ 101.50 12% 10
7200 900 7% 8 $ 720.00 $ 101.50 14% 9
800 7% 9 $ 640.00 $ 101.50 16% 8
The process of optimizing the gaming floor is a
complex process requiring careful analysis of the
speed of the casino to determine the correct Hold%
with emphasis on maintaining the expected patron
ADT.
*As hold percent increases...coin-in, handle pulls, and
number of bonus rounds decreases.
In this example, we analyze adjustments in the games hold
percent to aid the patrons ADT over a 2 hour period.
“Spin time is the timing between handle pulls with added
bonus free spins added into the equation”

17. GAME OPTIMIZING
ANALYZING BONUS TIME WITH FREE PLAY
• Time Competition affecting Patron Hourly
Performance
– Slot Operations
• New Game Acquisitions
– Bonus Free Spins
– Line Pays
– Marketing
• Campaigns
– Free Play
“Pre-bonus games, all slot reel games operated at 4
seconds between handle pulls and video poker at 3
seconds.” Today…all games that include a bonus
feature vary in their time between handle pulls.

18. FREE PLAY OPTIMIZING
ANALYZING BONUS TIME WITH FREE PLAY
• Time Competition affecting Patron Hourly Performance
DiCentric Solutions ADT Analyzer - MYPLAYERSCARD.COM
Free Play vs Game Spin Time
Insert the customers ADT, Average Wager, and Expected minutes of play to analyze feasibility based on changing game timing and hold percent
ADT 80 Avg Wager $ 0.80
Time
(min) 124 Time (Hrs) 2.06667
How much Free Play to Award to Maintain expected Time-at-Device (Guest Experience)
Added Free Play
Game Timing (Seconds) per DNA Analyzer
4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5 12
HoldPercent
6.0% 9 -1 -9 -15 -20 -25 -29 -32 -35 -38 -40 -42 -44 -46 -48 -49 -50
6.5% 17 6 -3 -10 -16 -20 -25 -28 -32 -34 -37 -39 -41 -43 -45 -46 -48
7.0% 24 13 3 -4 -11 -16 -20 -24 -28 -31 -34 -36 -38 -40 -42 -44 -45
7.5% 32 19 9 1 -6 -11 -16 -20 -24 -27 -30 -33 -35 -37 -39 -41 -43
8.0% 39 26 15 7 -1 -7 -12 -17 -20 -24 -27 -30 -32 -35 -37 -39 -40
8.5% 46 32 21 12 4 -2 -8 -13 -17 -20 -24 -27 -29 -32 -34 -36 -38
9.0% 54 39 27 17 9 2 -3 -9 -13 -17 -20 -24 -26 -29 -31 -33 -35
9.5% 61 46 33 23 14 7 1 -5 -9 -13 -17 -20 -23 -26 -29 -31 -33
10.0% 69 52 39 28 19 12 5 -1 -6 -10 -14 -17 -20 -23 -26 -28 -30
10.5% 76 59 45 34 24 16 9 3 -2 -6 -11 -14 -18 -20 -23 -26 -28
11.0% 84 65 51 39 29 21 14 7 2 -3 -7 -11 -15 -18 -20 -23 -25
11.5% 91 72 57 44 34 25 18 11 6 1 -4 -8 -12 -15 -18 -20 -23
12.0% 99 79 63 50 39 30 22 15 9 4 -1 -5 -9 -12 -15 -18 -20
When Free Play is offered…not knowing your patrons gaming preference can
erode their normal wallet spend. A player that plays a game with average 7.5
seconds between handle pulls and hold percent of 8% without free play has over 2
hours of time-on-device playing through their normal $80 wallet. In this example,
Free Play of any amount erodes their normal wallet spend replacing patron dollars
with non-monetary free play dollars. Game reel spin time is too high reducing
marketing’s efforts in increasing visitation through behavioral marketing tools.

19. Results
• What results should be expected?
– Insightful knowledge of patron preferred game
characteristics
– Increased wagering through the reduction of time-at-device
replaced with time-on-device.
– Increased Handle pulls
– Increased Top Jackpots
– Improved revenues coinciding with Increased wagering
– Increased Patron ADT while reducing excessive free spins
– Reduced variance between PAR and Actual Win
– Reduced free play exposure
– Reduction in average time between handle pulls
– Optimized gaming floor