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Lean UX Bootcamp @ 500 Startups - Intro to Usability

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Lean UX Bootcamp @ 500 Startups - Intro to Usability

  1. 1. Testing(AKA Validation)“How do I know my prototype is any good?” Rick Boardman @uxrick
  2. 2. Cast Product/Biz UX User EngThanks to Braden Kowitz for smiley graphics
  3. 3. Think Usability? Intro to Intro to(Speaker/ How to Lean UX Task generative Personas Intersect What are methods? Analysis? Lecture) interviewing Distinguish & POVs Brainstorm you building btw needs w/ Biz & Analytics Distro in next week & insights Agile? & next 3 mo? User Customer/ Solution Prototype Story/ Test How do we Needs Problem Uses Features Empathy Ideation Release Definition test ourMake hypotheses?(Method/ Practice with Make persona of target user(s) Framing Mock Wireframes Activity) partner Brainstorm dashboard POV madlib Practice Ecosystem & Storyboard Sketches synthesizing Distribution Flows empathy map map How to test conversion Refine survey Compare personas Prioritize How to events? questions created by diff based on tech/ test? Test with real team members biz/distro users &Check Product Design Guild What are How to(Method/ riskiest How to test? Activity) Show partner test? hypotheses? map Interview real users? Thurs Fri Sat
  4. 4. http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html
  5. 5. How do I get MTVin MS-Office? http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html
  6. 6. How do I get RTFM! CNN in MS-Office?Read The Fantastic(?) Manual http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html
  7. 7. Pic: http://www.flickr.com/photos/victoriapeckham/164175205
  8. 8. How do we test our hypotheses?Pic: http://www.flickr.com/photos/victoriapeckham/164175205
  9. 9. How do we TTYFU! test our hypotheses? Talk To Your Fantastic(?) UsersPic: http://www.flickr.com/photos/victoriapeckham/164175205
  10. 10. Which method?Demo at “Launch and cognitive walkthrough see” SXSW Card sorting In-person Analytics expert review Usability testing Friends n’ Family A/B testing Dogfooding Funnel analysis remote interviews Contextual interviews Beta test Show to click/5sec testsFocus groups Surveys David Pogue
  11. 11. Which method? dir ty“Launch andDemo at SXSW H ere’s a cognitive walkthrough Card sorting see” In-person secUsability expert review ... ret .testing Friends n’ Family Analytics s shhhh Funnel analysis sssDogfooding A/B testing remote interviews Contextual interviews Beta test Show to click/5sec testsFocus groups Surveys David Pogue
  12. 12. Which method? dir ty“Launch and Demo at H ere’s a cognitive walkthrough TheeUsability.testingsFriends kFamily yeta.l.l. ucn’ * SXSW see” Card sorting Analytics s cr In-person expert review s shhhh Funnel analysis sssDogfooding A/B testing remote interviews Contextual interviews Beta test Show to click/5sec tests Focus groups Surveys David Pogue*More diplomatically: they have strengths and weaknesses
  13. 13. Which method? dir ty“Launch and Demo at H ere’s a cognitive walkthrough TheeUsability.testingsFriends kFamily yeta.l.l. ucn’ * SXSW see” Card sorting Analytics s cr In-person expert review s shhhh Funnel analysis sssDogfooding A/B testing remote interviews Contextual interviews Beta test Show toFocus groups Surveys Especiallytests one click/5sec this David Pogue*More diplomatically: they have strengths and weaknesses
  14. 14. Triangulate multiple methods QuantitativeQualitative
  15. 15. Triangulate multiple methods Quantitative Analytics Lea n UXQualitative !Usability tests
  16. 16. Analytics
  17. 17. OoooAAARRRR, got a dashboard? Link: Metrics for Pirates
  18. 18. Example Conversion Dashboard (note: *not* actuals… your mileage may vary) Stage Conversion Status Conv. Est. Value % (*not* cost)Acquisition Visitors -> Site/Widget/Landing Page 60% $.05 (2+ pages, 10+ sec, 1+ clicks = don’t abandon)Activation “Happy” 1st Visit; Usage/Signup 15% $.25 (clicks/time/pages, email/profile reg, feature usage)Retention Users Come Back; Multiple Visits 5% $1 (1-3x visits/mo; email/feed open rate / CTR) Referral Users Refer Others 1% $5 (cust sat >=8; viral K factor > 1; ) Revenue Users Pay / Generate $$$ 2% $50 (first txn, break-even, target profitability) Link: Metrics for Pirates
  19. 19. Usability tests
  20. 20. Usability testing• Watch your product in action with a target user• Follow some tricks to make as objective as possible nterview bonus: opportunity for Live i more gene rative research!
  21. 21. Usability Howto1. Identify research goal -> Scenario2. Recruit3. Prepare interview outline, pilot test!4. Test! - Intro (welcome/confidential/reassure/thinkaloud) - Record / take notes - Debrief5. Review learnings and GET CODING
  22. 22. Awesome2 hour read http://www.sensible.com/rocketsurgery/index.html
  23. 23. Lean questions1. What gear do I need?2. How many users?3.Which users?
  24. 24. observation test room room 1-way mirroreyetracking UI usb mic EngModerator User PM **Amazing revelatio24 n**
  25. 25. Eng (notetaker)Moderator User **Amazing revelatio 25 n**
  26. 26. Lean questions1. What gear do I need?2. How many users?3.Which users?
  27. 27. Golden Rule
  28. 28. Golden Rule• Participant should do 90% of the talking Shut up
  29. 29. Interview Practice
  30. 30. Interview Practice I’m super nervous ... am I being tested?
  31. 31. Interview Practice What do I do next? Should I sign up? Is this OK?
  32. 32. Interview Practice I HATE IT. THIS IS &^**(}ED UP, MAN.
  33. 33. Interview Practice I LOVE THIS. ITS THE BEST THING EVER
  34. 34. Interview Practice <click> <click> <done> <silence>
  35. 35. Interview Practice Weather wafflewaffle waffle Superbowl waffle waffle iPhone
  36. 36. Things to look for• Obvious usability issues• Opportunities• Bugs• Delights!
  37. 37. GO FORTH & TTYFU!In 30 mins - pilot test! 1. come up with scenario and interview framework 2. Interview your neighbours 3. Get interviewed
  38. 38. Is anyone getting a beer?1. CrowdRally: paper prototyping works! Navigation behaviour. Need for a photo prompt. No2. Spoondate: product value prop not clear from homepage, signup issues, hesitant to use FB (privacy issues), some missed expectations. No3. Networked Blogs: nameless product (mobile news reader), follow worked OK, need option to hide, game mechanics went well,. No4. InternMatch: testing evaluation flow, wanted resume up-front and in-line. No5. Yongopal: companion product/mobile app for students to take notes, button/ section labels, provide better feedback to user, feature ideas. No

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