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The RTFM of Usability
- 1. The RTFM of Usability @uxrick
- 2. Cast Product UX User Eng Thanks to Braden Kowitz for smiley graphics
- 4. Go away. How do I get CNN in MS-Office? RTFM! Read The Fantastic(?) Manual http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html
- 5. Unfortunately real people don’t RTFM 1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do http://www.flickr.com/photos/juandesant/2320949867/
- 6. Unfortunately real people don’t RTFM 1. F != “Fantastic” Usability time! 2. Easier to bug the local techie 3. Better things to do http://www.flickr.com/photos/juandesant/2320949867/
- 7. How do we make our product usable? TTYFU co-creation credit: Dave McClure Pic: http://www.flickr.com/photos/victoriapeckham/164175205
- 8. Go away! How do we make our TTYFU! product usable? Talk To Your Fantastic(?) Users TTYFU co-creation credit: Dave McClure Pic: http://www.flickr.com/photos/victoriapeckham/164175205
- 9. TTYFU = Usability + Field studies + Surveys + Metrics ++ Great starting point http://www.sensible.com/rocketsurgery/index.html
- 10. Unfortunately real startups don’t TTYFU 1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see” syndrome http://www.flickr.com/photos/dunkv/97119622/lightbox/
- 11. Unfortunately real startups don’t TTYFU W he Lack of time hat is t 2. Lack of money 1. 3. d” rlToo shy and see” “He llo Wo 4. “Launch of TTYFU ?syndrome http://www.flickr.com/photos/dunkv/97119622/lightbox/
- 12. TTYFU W/O TTYFU* *Talk To Your F... Users Without Talking To Your F... Users
- 13. %^&*!! WTF? Product Eng bash% man ttyfuw/ottyfu
- 14. Structured UX Review Simulate a target user! - Simple & quick - Catch issues early Not a substitute for TTYFU but a useful compliment ...
- 15. Simple Process 1. Choose a Target User 2. What is their goal? 3. Step through UI to achieve goal & look for problems At each step ask: “What would they do next?”
- 16. Example User: My Mum (Mom) Goal: I want to donate some money to my son’s sponsored bike ride
- 17. St ep 1
- 18. St ep 1 Not personalized Very wordy Buried call to action
- 19. St ep 2
- 20. St ep 2 Again, easy to miss call to action Distracting animations Distracting navigation Very wordy
- 21. St ep 3 Exercise for you!
- 22. Step 4 Exercise for you!
- 23. Recap TTYFU! No money? No time? Too shy? - Do a structured UX review - Choose target user and goal - Step through flow systematically - You will learn loads (promise!)
- 24. GO FORTH & TTYFU! Rick Boardman rick@upstartux.com @uxrick