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Using   LinkedIn   to Build Your Online Resume, Reputation & Connections<br />Rick Galanwww.linkedin.com/in/rickgalan<br /...
What is LinkedIn    ?<br />LinkedIn doesn’t give a good answer:<br />
What is LinkedIn    ?<br />My Answer:<br />Social Media Platform<br />Online Resume<br />Referral Generator<br />Contact M...
What is LinkedIn    ?<br />It’s big.<br />As of August 2010, there are over 75 Million users worldwide, about half of whic...
Why use                    ?<br />Unemployment is high. Networking is key.<br />Source: Bureau of Labor Statistics<br />
Why use                    ?<br />Estimates from the Bureau of Labor Statistics say that over half of all jobs are found t...
Why use   LinkedIn  ?<br />Online Reputation Management (ORM)<br />“Of the U.S. recruiters and HR professionals surveyed, ...
The   LinkedIn   Tour<br />Without logging in, there is not much to do<br />You can search.. but the results are hidden be...
Creating a     LinkedIn Profile<br />Step 1: Name & Email<br />Tip!<br />Use a non-work email address. This will ensure th...
Creating a     LinkedIn Profile<br />Step 2: Basic Professional Profile<br />Options change depending onemployment<br />Em...
Creating a     LinkedIn Profile<br />Steps 3-6: Find Initial Connections<br />Tip!<br />Skip it. Why connect before you ha...
Creating a    LinkedIn Profile<br />That’s it! You are on LinkedIn.<br />The basic profile is really sparse – Before doing...
Optimizing your     LinkedIn Profile<br />Start by editing the “basic profile” section<br />LinkedIn helps you fill your p...
Optimizing your     LinkedIn Profile<br />Keep your Display Name your full name – you WANT people to find you.<br />By def...
Optimizing your     LinkedIn Profile<br />Now it’s time to add a photo!<br />You will be easier to connect to<br />Your co...
Optimizing your     LinkedIn Profile<br />Fill out your current & past positions<br />You can have more than one current p...
Optimizing your     LinkedIn Profile<br />Add your Education History<br />You can add multiple schools/degrees<br />“Degre...
Optimizing your     LinkedIn Profile<br />Clicking “Add Websites” Brings up the Additional Information form – fill it all ...
Optimizing your     LinkedIn Profile<br />You can add a link to your Twitter account if you would like – as long as you do...
Optimizing your     LinkedIn Profile<br />Set your Public Profile URL<br />LinkedIn will let you know if the address you c...
Optimizing your     LinkedIn Profile<br />The Summary Section = extremely important, especially if you run your own compan...
Optimizing your     LinkedIn Profile<br />Personal Information<br />Totally up to you<br />Contact info is available to yo...
Adding  LinkedIn    Connections<br />Connections are the real power of LinkedIn <br />Based on the “6 degrees of separatio...
Adding  LinkedIn    Connections<br />1st Degree Connections<br />Will be able to view your entire profile, and you will be...
Adding  LinkedIn    Connections<br />2nd & 3rd Degree Connections<br />They are “friends of your friends” & “friends of th...
Adding  LinkedIn    Connections<br />Everyone else is “Out of Network” (almost)<br />They have only a limited view of your...
Adding  LinkedIn    Connections<br />Adding Connections<br />You can add connections automatically from your web-based ema...
Adding  LinkedIn    Connections<br />Adding Connections<br />A better way is to use your profile information to add connec...
Adding  LinkedIn    Connections<br />Adding Connections<br />When you add a connection, they will get an email and a Linke...
Adding  LinkedIn    Connections<br />Adding Connections<br />Once they have accepted, you will be able to see their connec...
LinkedIn    Connections<br />Your connections will show up on your homepage, giving you the chance to keep up on their car...
LinkedIn    Connections<br />Connections Tips:<br />After you meet someone you can reinforce the relationship by sending a...
LinkedIn   Status Updates<br />Status updates are 140 character messages that appear on your profile page & in your connec...
LinkedIn    Recommendations<br />One of the most useful features of LinkedIn – Yet often neglected.<br /><ul><li>Instant r...
Your public profile displays the number of recommendations you have received.
Full recommendations only appear to those within your Network – if you choose.
Recommendations you have written will appear on your public profile, as well as the private profile of the recipient.
You can even write recommendations for Service Providers – that appear on the company profile.</li></li></ul><li>LinkedIn ...
LinkedIn    Recommendations<br />Guidelines<br />Giving<br />Be generous with the recommendations that you give, but alway...
LinkedIn    Groups<br />Groups are like Clubs within LinkedIn<br />There are a few standard group types:<br />Alumni:   fo...
LinkedIn    Groups<br />Why join Groups?<br />They show up in your profile - can give viewers an glimpse into what you are...
LinkedIn    Groups<br />Why join Groups?<br />Find people with similar careers, businesses or interests<br />Members are o...
LinkedIn    Groups<br />Finding Groups to Join<br />The official group of your current or past companies.<br />Your connec...
LinkedIn    Groups<br />Groups Tips:<br />Don’t spam the group! Discussions should be relevant, and add value to the group...
LinkedIn    Company Profiles<br />You can see detailed information about a company, partially written by a representative ...
LinkedIn    Company Profiles<br />Tips!<br />You can follow companies.. Which means changes to their Company Profile will ...
LinkedIn      Answers<br />Q&A platform organized by industry<br />Anyone can ask or answer questions in any category<br /...
LinkedIn      Answers<br />Tips<br />Use the Q&A to find out more information about vendors & services – help you choose t...
LinkedIn     Applications<br />LinkedIn has a number of additional applications you can add to your profile (these are a f...
LinkedIn   Events<br />LinkedIn Events allows you to see what events your network is attending and allows you to find even...
LinkedIn   Events<br />Your Network can see what events you are attending on your profile<br />Other people attending can ...
Finding Work Using  LinkedIn<br />Based on what we’ve covered, there are a number of ways LinkedIn can be a great tool in ...
Finding Work Using  LinkedIn<br />Use the your Status Updates to let your network (and anyone else viewing your profile) k...
Finding Work Using  LinkedIn<br />Use the Companies page to find companies located nearby where you have connections<br />...
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Adding LinkedIn Connections<br />Adding Connections<br Using LinkedIn to Build Your Online Resume, Reputation & Connections

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Adding LinkedIn ConnectionsAdding ConnectionsOnce they have accepted, you will be able to see their connections – which is a great way to add people you know.

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