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CONFIDENTIAL
API of WE
CIID: Copenhagen Insititute of Interaction Design
Copenhagen, Denmark
3 May, 2017
Steve Jennings • Founding Partner • Better Participation Group
CONFIDENTIAL
INTRO
CONFIDENTIAL
BETTER PARTICIPATION GROUP
Better Participation Group is the holding company for our three subsidiaries. We use the power of
participation to help brands and businesses meet the challenges and opportunities of the 21st century.
AGENCY
Our creative arm. Our global team crafts next-
generation digital and analog participation
business models connecting brands and their
most important stakeholders.
VENTURES
A revolutionary new approach to enabling
entrepreneurs and organizations that want to
change the way business gets done while
delivering commercial value and powerful
social impact.
TECHNOLOGY
A full-stack approach to creating powerful
collaborations between an organization and its
customers, partners and employees. It delivers
impacts across the entirebusiness ecosystem.
CONFIDENTIAL
BETTER CREDO
• We believe everything is changing.
• We believe everyone who contributes deserves to win.
• We believe in the API of We.
• We believe in trust and transparency.
• We believe that participation is better business.
CONFIDENTIAL
THE TEAM
WE THRIVE WHEN WE ARE CHALLENGED WITH THE IMPOSSIBLE
CONFIDENTIAL
API of WE
CONFIDENTIAL
What Matters
What’s Important
What’s Possible
CONFIDENTIAL
Is it possible to create the
future most of us want?
And if so, how do we do it?
THE API of WE: IT STARTED WITH A QUESTION
CONFIDENTIAL
0000
CONFIDENTIAL
0 – 1800’s
FOR A LONG TIME THINGS DIDN’T CHANGE
CONFIDENTIAL
1440
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0 – 1800’s
DISRUPTION: THE PRINTING PRESS
CONFIDENTIAL
1760 -
CONFIDENTIAL
0 – 1800’s
DISRUPTION: INDUSTRIAL REVOLUTION
CONFIDENTIAL
0 – 1800’s
THE START OF MASS PRODUCTION
CONFIDENTIAL
1876
CONFIDENTIAL
0 – 1800’s
DISRUPTION: COMMINCATION REVOLUTION
CONFIDENTIAL
1920’s
CONFIDENTIAL
0 – 1800’s
DISRUPTION: THE RADIO
CONFIDENTIAL
0 – 1800’s
DISRUPTION: CONSUMER ADVERTISING
CONFIDENTIAL
1950’s
CONFIDENTIAL
0 – 1800’s
DISRUPTION: TV INDUSTRIAL AGE
CONFIDENTIAL
0 – 1800’s
DISRUPTION: CONSUMER PACKAGED GOODS
CONFIDENTIAL
0 – 1800’s
DISRUPTION: ADVERTISING BECOMES ENTERTAINMENT
CONFIDENTIAL
1969
CONFIDENTIAL
1961
DISRUPTION: WALKING ON THE MOON
CONFIDENTIAL
1995
CONFIDENTIAL
THE YEAR MY WORLD WAS TURNED UPSIDE DOWN!
CONFIDENTIAL
DISRUPTION: THE DIGITAL REVOLUTION BEGINS
CONFIDENTIAL
amazon.com
google.com
CONFIDENTIAL
amazon.com
google.com
C O N F I D E N T I A L
DISRUPTION: LINES OF CODE CHANGING THE WORLD
C O N F I D E N T I A L
SILICON VALLEY: THE EPICENTRE OF A NEW INDUSTRY
CONFIDENTIAL
2015
CONFIDENTIAL
CONFIDENTIAL
YOLO
CONFIDENTIAL
FOMO
CONFIDENTIAL
INSTANT
GRATIFICATION
CONFIDENTIAL
A WORLD OF
IMAGINARY
FRIENDS
CONFIDENTIAL
DEPRESSION AND SUICIDE
CONFIDENTIAL
MALNUTRITION AND HUNGER
CONFIDENTIAL
REFUGEE CRISIS
CONFIDENTIAL
We live in a world of temporary
abundance, leading to irreversible
unhappiness.
CONFIDENTIAL
WTF IS
GOING ON?
CONFIDENTIAL
CONFIDENTIAL
SILICON VALLEY
SOCIAL GRAPH: ONE PERSON, ONE DAY
CONFIDENTIAL
IF YOU CAN’T SEE
THE PRICE TAG
YOU ARE THE
PRODUCT
CONFIDENTIAL
DATA IS A $200BN
INDUSTRY IN THE
USA
CONFIDENTIAL
CONFIDENTIAL
CONFIDENTIAL
WE’RE WATCHING YOU
CONFIDENTIAL
“I TOLD YOU SO. WHAT ARE
YOU GOING TO DO ABOUT IT?”
CONFIDENTIAL
REDIFING
OUR RISK
TOLERANCE!
CONFIDENTIAL
What we need is a radical change
in attitudes in the society of which
we are a part. What we really
need is a cultural revolution.
CONFIDENTIAL
CONFIDENTIAL
SOCIAL
ACTIVISM
CONFIDENTIAL
2010: ARAB SPRING
CONFIDENTIAL
2011: OCCUPY MOVEMENT
CONFIDENTIAL
2012: KONY
CONFIDENTIAL
2015: BLACK LIVES MATTER
CONFIDENTIAL
2017: WOMEN’S MARCH
CONFIDENTIAL
2017
CONFIDENTIAL
We're suffering from a compassion
and integrity deficit. And this matters
a lot more to most of us than we
dare to admit.
CONFIDENTIAL
SALT SPRING ISLAND THE HOME OF BETTER
CONFIDENTIAL
CAN WE
ENGINEER
SERENDIPITY?
CONFIDENTIAL
CONFIDENTIAL
WHAT IF
We could redefine the definition of success
and change the way billions of people
create value for themselves, their families,
and their communities, leading to a new
kind of societal growth and sustainable
environmental abundance.
CONFIDENTIAL
The API of WE
Fair. Just. True.
CONFIDENTIAL
PROSPERITY IS
DEFINED BY
SOLUTIONS TO
HUMAN PROBLEMS
CONFIDENTIAL
NOT
MONEY
CONFIDENTIAL
WE HAVE AN
URGENT NEED
CONFIDENTIAL
FOR WORLD
CHANGING IDEAS
THAT SCALE IN
NEW WAYS
CONFIDENTIAL
MUTUAL VALUE CREATION
Imagine what the next Google,
Facebook, Amazon or Apple will be
like, through Distributed
Participation…
CONFIDENTIAL
SUSTAINABLE SOCIAL IMPACT
Where everyone shares in the
success of the business and the
wealth created.
CONFIDENTIAL
WHERE TO NEXT?
CONFIDENTIAL
THE RETURN OF THE MOONSHOT ‘MINDSET’
CONFIDENTIAL
Our greatest opportunity for impact lies
not just in connecting people to us and
our ideas, but in creating a place where
people can inspire and empower each
other in the quest to take sustained action
that leads to deep and profound change.
CONFIDENTIAL
CONFIDENTIAL
2040
CONFIDENTIAL
CONFIDENTIAL
WE CAN CREATE
THIS
CONFIDENTIAL
CONFIDENTIAL
CONFIDENTIAL
OR, WE CAN
CREATE THIS
CONFIDENTIAL
CONFIDENTIAL
Next steps
THE NEW FRONTIER
CONFIDENTIAL
CONFIDENTIAL
WWW.WEAREPARTICIPATION.COM
Join the
movement
t: @stevejennings1
e: steve@weareparticipation.com
t: @better_participation
i: weareparticipation
#participationsignal

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API of WE: What matters, what's possible, and what's important.