What Matters, What’s Important, What’s Possible - Revisited 2023

Steve Jennings
Steve JenningsBusiness Growth Catalyst | Healthspan Disruptor | Regenerative Future Optimist | Pay It Forward Advocate | Speaker à Vivero
What Matters
What’s Important
What’s Possible
TES Affiliate Conference
Prague, 17- 21 September, 2023
Steve Jennings
ILLUMINATOR
DISRUPTOR
MAVERICK
REBEL
ARTIST
HUMAN
1979 - 1883
Professional Cyclist
2019 - Today
Venture Studio
1984 - 1990
Investing & Finance
2001 - 2005
Food Innovator
2015 - 2019
CCreator Economy Platform
1991 - 1999
Energy Nutrition
2006 - 2009
Leadership Empowerment
2010 - 2014
Alt Currency
2014: Age 53
Entrepreneur In Residence
Provoke
essential
questions
3
Do you
really
know…
…which customer emotions are
key to your future success?
…what your customers
want you to become?
…what your customers
think about you?
of B2B technology
companies could
disappear without
customers caring
81%
Meaning Brand Survey Havas Group 2019
We’re in a
fight with
no rules.
NKS
Nobody
knows sh*t.
Technology is.
Technology is.
Technology
does.
It’s becoming
a commodity.
you sell
competitive
advantages
& revenue
growth
customers
buy
extraordinary
experiences
Customers will
define your future.
They will
either buy
from you, or
they won't.
It’s that
simple.
Agitate
Those who have seen
it all are overvalued…
yet needed to bring wild
ideas down to Earth.
Expert.
they understand
business realities
Those who…
ask stupid questions
dare to challenge assumptions
bring width from other sectors
don’t know what can’t be done
…are undervalued.
Enthusiast.
they unlock
value
Expert. Enthusiast.
+
Average
people ≠
epic sh*t.
10x
10x leaders.
10x dogs.
10x managers.
10x contributors.
Who are
your leaders
and dogs?
Debunk
Consultants.
Analysts.
Pundits.
Influencers.
Innovators.
Sales people.
Mistake noise
for the signal.
Avoid
meaningless
hyperbole.
There’s no
silver bullet.
avoid the
distractions
SOS
shiny
object
syndrome
Examples?
Bitcoin
Ethereum
Alt. coins
Crypto
Blockchain
ICO’s
NFT’s
Web3
AR / VR
Metaverse
SPAC’s
GenAI
WTF is
going on?
Adult industry adopts
tech early / drives
disruptive innovation.
VHS / DVD / Blu Ray
MPEG
Streaming
Anonymous transactions
P2P file sharing
VPN
Encryption
Crypto
VR / Haptics
Metaverse
What Matters, What’s Important, What’s Possible - Revisited 2023
creating
magic
Inspire
Acquisition.
Conversion.
Retention.
Creativity will win the
day, regardless of the
industry or vertical.
Creativity’s
job is to be
f*cking
dangerous.
design for
success
Create your own shifts in
technology, transaction
and experience culture.
And own it.
10x across multiple
dimensions.
Business.
Marketing.
Price points.
Value propositions.
Relationships.
Culture.
Talent.
Team.
= revenue
growth
Your work =
remarkable
or not.
you
are your biggest
competitive
advantage.
Networks
give you
reach.
Trust relationships
give you power.
People matter.
People are important.
People make sh*t possible.
Humans are
the ultimate
‘technology’.
Heart.
Mind.
Wallet.
“Out on the edge you see
all kinds of things you
can’t see from the center.”
Kurt Vonnegut
Vivero Venture Studio
steve@vivero.io
www.vivero.io
linkedin.com/in/sjennings1
Game on.
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