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Social Media For Nonprofits Intermediate Track 2010

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Rhode Island Coalition for the Homeless
Rhode Island Coalition for the Homeless
Technology
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To Tweet or Not to Tweet Nicole Lagace Communications Director HousingWorks RI Taylor Ellowitz Rhode Island Coalition for the Homeless
Overview of this session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Networking? ,[object Object],“ ” - Beth Kanter
So many sites...
The major sites… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is Social Networking a big deal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is Social Networking a big deal?
Isn’t it just a bunch of kids that use it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Communications - Plan it Out First!
Step 1: Goals ,[object Object],[object Object]
Step 2: Audiences ,[object Object],[object Object],[object Object]
Step 3: Messages ,[object Object],[object Object],[object Object],[object Object]
NOP Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4: Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NOP Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 5: Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is social networking for you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook!!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: How Track Your Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter: What it is ,[object Object],[object Object],[object Object],[object Object]
Twitter: Why people love it ,[object Object],[object Object],[object Object],[object Object]
Twitter: THE LINGO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter: THE LINGO ,[object Object],[object Object],[object Object],[object Object]
Twitter Best Practices ,[object Object],[object Object],[object Object]
Twitter Best Practices ,[object Object],[object Object],[object Object]
Twitter Best Practices ,[object Object],[object Object],[object Object]
Twitter Best Practices ,[object Object],[object Object],[object Object]
Twitter Best Practices ,[object Object]
Twitter Best Practices ,[object Object],[object Object]
Twitter Best Practices ,[object Object],[object Object]
Twitter Best Practices ,[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object],[object Object]
YouTube Nonprofit Program ,[object Object]
YouTube Nonprofit Program ,[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube Video Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Model YouTube Channels ,[object Object],[object Object]
YouTube Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selling Social Media To Leadership ,[object Object],[object Object],[object Object],[object Object]
Building Organizational Capacity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Organizational Capacity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Organizational Capacity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts ,[object Object],[object Object]
Conclusion...what we learned ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU AND QUESTIONS!

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Social Media For Nonprofits Intermediate Track 2010

  • 1. To Tweet or Not to Tweet Nicole Lagace Communications Director HousingWorks RI Taylor Ellowitz Rhode Island Coalition for the Homeless
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  • 7. Why is Social Networking a big deal?
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  • 11. Strategic Communications - Plan it Out First!
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  • 49. THANK YOU AND QUESTIONS!