Jackson Baker, Riley Beveridge, Blake Gray Webisode pitch Multimedia Journalism Assignment 2

1. The Voiceless Voice
A personal insight into Melbourne's homeless situation
Blake Gray, Jackson Baker & Riley Beveridge

2. Overview
• 22,789 people were reported homeless in 2011 in Victoria alone.
• 1,092 of those were reported as 'sleeping rough', without shelter or
accommodation.
• Almost half of these people were under the age of 25, while one in six was
under 12 years old.
Homelessness in Australia:

3. Synopsis / Subject
• Although this is a sensitive topic, in order to find a subject we will attend a
not-for-profit event, such as a shelter or a soup kitchen. We aim for our
protagonist to be a homeless individual in Melbourne or a volunteer that
is working in a charitable organisation.
• Volunteering, as well as finding a talent, will allow us to gain a better
understanding and insight into the situation, while also giving us the
opportunity to get still images and video footage of the event.
• The webisode will focus on the story of the individual and will recount
their journey through these volunteering opportunities.
• We will aim to constantly retain the individual’s angle in relation to these
events.

4. Synopsis / Subject
• The webisode will keep in perspective this person’s life in relation to
Melbourne. It will highlight the growing number of homeless people in the
city.
• Ideally filmed over multiple nights, the webisode will aim to look at this
person’s work in a number of key areas in Melbourne, rather than just the
same shelter or kitchen.
• As homelessness is a growing issue in Melbourne, the webisode will also
look to get the person’s views on what more can be done by people of the
city to assist the situation.

5. Synopsis / Subject
• Ideally, our story will follow the story of an individual and
their journey such as the one featured below:
https://www.youtube.com/watch?v=JCoVGh7-AcA

6. How to promote the webisode
• Facebook and Twitter pages titled 'The voiceless Voice' will be
created to promote the upcoming webisode.
• For people to understand the topic, a short introduction will be
posted on Facebook stating our mission to discover and understand
the lives of those less fortunate. It will also explain how we aim to
present this – through an individual recount.
• Allowing the audience to relate to the individual or to the students
will ensure the webisode is viewed.
• During the lead up to the completion of the webisode it will be
important to gather further interest.

7. How to promote the webisode
• Ways in which we will create further interest will include adding in short
edited scenes from the visit to show the story, potentially featuring still
images of homeless shelters or the three of us volunteering. This will be
published on the newly developed Facebook/Twitter pages.
• These posts will also begin to introduce the subject, which will allow the
audience to begin to develop an emotional attachment with the individual
– an important aspect to creating stories.
• Closer to the release date it may also be beneficial to post the exact date
in which the webisode will be publicly available to promote further
interest and raise excitement for the release.
• We will also upload still images of our visit, again featuring our subject, to
depict the work that goes on throughout these charity events.

8. Multimedia Usage
• The webisode will use a number of different multimedia tools.
• To begin, we will introduce the subject via video discussion, before
cutting to images of the events and homelessness while we
continue to listen to the subject speak – gathering an insight into
the story while drawing on appeal to emotion/sympathy techniques
through visuals.
• We will continue to have his/her discussion, while cutting to video
footage of people giving or receiving food or shelter.
• Externally, we will have Facebook and Twitter pages set up for the
webisode where hashtags, more news and links will be provided.

9. Multimedia Usage
• A hashtag (#VoicelessVoice) will also be set up
to promote the webisode:

10. Intended Audience
• It is important to attract crowds that are generally empathic, have a
passion for helping or are genuinely concerned about the welfare of
others.
• Sharing our own personal views and feelings on Facebook/Twitter in the
lead-up will make it easier for students or those of similar socio-economic
statuses to relate.
• The webisode will promote feelings of sadness and emotional attachment
and a sense of goodwill as it encompasses the charity work or the story of
an individual receiving assistance.
• Using this appeal to emotion will assist in promoting an audience. This can
be done through hard-hitting images, video, or audio and by developing
personal relationships with the subject.

11. Groupwork / Allocation of Tasks
• All three members of the group will be attending and volunteering at an
event. The interviewee discussion topics will be established as a group
beforehand.
• We will have one predominant photographer (Jackson), but we will aim to
share the roles if need be.
• Jackson will also have the role of editing images if required and finding
relevant audio while the images are displayed in the webisode.

12. Groupwork / Allocation of Tasks
• Blake will be in charge of creating the storyboard after the images and
videos have been selected and ensuring the story has structure – which
will need to be done before attending the event and edited after based on
the multimedia inserts ascertained.
• Riley will edit the video with FinalCut Pro and, while he will receive able
assistance from others, it will be his responsibility to cut and edit video
material or delegate sections where required.