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J.P. Morgan 6th Annual – Brazil Retail & Healthcare Check Up
August, 2012
Agenda




 Overview – Magazine Luiza

 Highlights of 2Q12

 Financial Performance of 2Q12

 Operational Performance of 2Q12

 Expectations for the Next Quarters




                                       2
Overview – Magazine Luiza

Market Leadership

       One of Brazil’s largest durable goods retail chains with 731 stores nation-wide
             −   Gross revenues of R$7.6 billion and EBITDA ajusted of R$346 million in 2011

             −   More than 20 thousand employees serving 30 million customers

Strong corporate culture and focus on people and innovation

Unique multi-channel model under a single brand
      Physical stores, virtual stores and e-commerce
Focus on Brazil’s fastest growing socioeconomic segment
      The “C” (emerging middle class) represents 53% of Brazil’s population or more than 102 million people
History of successful organic growth and acquisitions
      8 acquisitions in the last 10 years and recent entry in the high growth northeast market
       July 2011, conclusion of the acquisition of 121 stores of Baú da Felicidade
Pioneer in Financial Services for retail
      First retail chain to establish JVs with financial institutions focusing on consumer credit
Financial discipline focused on results

                                                                                                               3
Proven history of strong organic growth and successful aquisition even
     throughout adverse economic scenarios




18                                                                                                                                                                  900

16                                                                                                                                                    728
                                                                                                                                                                    700
14                                                                                                                                      604
                                                                           Madol, Killar

12                                                                                                             444              455                                 500
                                                                                                  391                                                    Baú:
10                                          Lojas Líder
                                                                             351           346                                                       + 104 stores
                 Rede Wanel                                  253                                                                        Nordeste:                   300
 8
                                             174                                                                                       +136 stores      7,1
                   111          127                                                                      São Paulo (Capital):
 6
      96                                                                                                     +46 stores
                                                                                                                                         5,3                        100
                                                          Rio Grande SulSanta Catarina:
                                                            +51 stores    +100 stores                                            3,8
 4              Upstate SP:                Campinas:                                                             3,2
                 +5 stores                 +20 stores
                                                                                           2,2     2,6                                                              -100
                                                               1,4            1,9
 2                                             0,9
     0,5            0,6          0,7
 0                                                                                                                                                                  -300

     2000         2001         2002          2003            2004           2005           2006   2007         2008             2009    2010           2011




     Gross Revenue – Retail Operation (R$ Billion)                        Number of Stores

                                                                                                                                                                           4
Broad geographic footprint including in the Northeast of Brazil



                     Geographic footprint                                       Gross Revenue evolution – Northeast
                                                                            R$ MM
                                                           731 stores
                                                                                                          992,1
                                                                                             52%
                                              Cabedelo

                                         Simões Filho

                                                                                     651,8
           Ribeirão Preto
                                  Contagem                                                                31%
              Ibiporã        Loureira
                          Navegantes        % of stores per region (2011)
                        Caxias
                                                                 South
                                                           30%                                      24%
                             Southeast 48%

                                                          20%
                                                    2%
                                                              Northeast
                                                  Mid-West                            2010                 2011
States with Stores      Distribution Center (8)




                                                                                                                      5
Focus on the best product mix...

Mix
% of sales, 2011



                                           Others

                                                10%
                                                                  Household
                   Furniture & Kitchen                            Appliances
                             Appliance                      31%
                                         15%




                                         20%
                            Technology
                                                      24%
                                                            Sound & Image




                                                                               6
Unique Business Model
Differentiated positioning to capitalize on industry growth



                                                   1          Strong corporate culture, focused on valuing people




                                                   2          Integrated sales platform with multiple sales channels




                                                              Large customer base, with relationship management
                                                   3
                                                              targeting customer loyalty and retention




                                                   4          Broad, competitive portfolio of services and financial
                                                              products



                                                                                                                       7
Corporate Structure




      100%                                       40.55%       50%       100%   100%
                           3                              1                           3
                                                                    2

                               9.45%




(1) JV with Itaú Unibanco
(2) JV with Cardif
(3) Corporate integration of both companies concluded


                                                                                          8
Ownership Structure


                            Pre – IPO                                        Post – IPO


                     12.5%

            6.7%                                                29.7%

         5.6%


                                                                2.5%                          60.6%
                                                                2.7%
                                           75.4%                  4.5%




                   150,000,000 shares                                  186,494,467 shares

                                                   LTD Administração e Part. S.A.
LTD Administração e Part. S.A.                     Wagner Garcia Part. S.A.
Wagner Garcia Part. S.A.                           Founding Family Members
Founding Family Members                            Capital Int’l Inc. (Private Equity Fund)
Capital Int’l Inc. (Private Equity Fund)           Free Float



                                                                                                      9
Strong corporate culture assisted by a sales model that is supported by
     enthusiastic teams


       High influence of service and credit on
                                                              15 years among the Best Places to Work
                 purchasing decision



                              Others
            Offered brands
Punctuality of Delivery        7.1%
                     4.5%
                              3.2%
 Product Variety
                   8.4%                        Price
                                       39.8%

                                                        Communication: Luiza TV, Radio Luiza, Town Halls
                                                        Transparency: Availability of management information
                                                         and frequently alingment – Monthly store P&L
                                                         avaliable on the internet
                          37.0%
                                                        Empowerment: Sales staff and managers have
                   Service/                              flexibility to negotiate sales conditions within a range
                     Credit
                                                        Compensation: based on gross profit, financial margin
                                                         and sales




                                                                                                                    10
Ranked the 23th most valuable brand in Brazil

 Ranking published on Istoé Dinheiro Magazine – May 2012

                                                                  1. Petrobras
                                                                  2. Bradesco
                                                  First 5         3. Itaú
                                                  most            4. SKOL
                                                 valuable         5. Banco do Brasil

                                                                              6. Natura            11. Vivo                16. OI
                                                                              7. Brahma            12. Perdigão            17. Casas Bahia
                                        6 – 20 most valuable                  8. Vale              13. Lojas Americanas    18. Totvs
                                                                              9. Sadia             14. Bohemia             19. TAM
                                                                              10. Antartica        15. Ipiranga            20. Cielo

                                                                                              21. Multiplus         26. Net           31. Iguatemi
                                                                                              22. Porto Seguro      27. Extra         32. Odontoprev
                                  21 – 35 most valuable                                       23. Magazine Luiza    28. BM&F          33. Pão de Açúcar
                                                                                              24. GOL               29. Banrisul      34. União
                                                                                              25. Redecard          30. Hering        35. Embratel
                                                                                                        36. Anhanguera     41. Durafloor   46. Havaianas
                                                                                                        37. Amil           42. Arezzo      47. Deca
                                                                                                        38. Lojas Renner                   48. PDG
                            36 – 50 most valuable brands                                                39. MRV
                                                                                                                           43. Gerdau
                                                                                                                           44. Drogasil    49. Localiza
                                                                                                        40. Marisa         45. Swift       50. Riachuelo




                                              Magazine Luiza brand values USD 479 MM
1) Source: Ranking Istoé Dinheiro, Milward Brown/Brandanalytics

                                                                                                                                                       11
TOP 10 costumer service in Brazil

 Ranking published on Exame Magazine – Aug 2012




1) Source: Ranking Exame, Instituto Ibero-Brasileiro de Relacionamento com o Cliente (IBRC)

                                                                                              12
Agenda




 Overview – Magazine Luiza

 Highlights of 2Q12

 Financial Performance of 2Q12

 Operational Performance of 2Q12

 Expectations for the Next Quarters




                                       13
Highlights of 2Q12
           Initiatives and Achievements                                 Impacts on Financial Results
 Significant sales growth versus 2Q11                        Investments in infrastructure and expansion
  • Total sales growth of 21.6%                                • Total investments: R$35.1 million
  • Same store sales growth of 13.0%                                 o 1 new conventional store inaugurated in the
          o E-commerce growth of 45.0%                                   Northeast
          o Physical stores sales growth of 9.0%                     o Stores remodeling
                                                                     o Investments in IT and Logistics (concluded the
 Sustainable growth                                                     expansion of Louveira distribution center)
  • Consolidated gross margin evolution – 33.5% over net
     revenues                                                 Extraordinary expenses - integration:
         o Increased by 0.7pp over 2Q11                        • Totaled only R$3.3 million (as expected)
         o Increased by 1.7pp over 1Q12                       Luizacred results
  • Financial discipline ( limited sales with no interest)     • Improved overdue indicators
  • Conservative credit approval rate                          • Maintenance of conservative approach
 Continuation of Lojas Maia integration process                      o Reduction of credit approval rate
  • Corporate merger – April, 30th                                    o Substantial provisions for loan losses
  • Systems integration – began in 2Q12                        • Participation in the rationalization of costs and
                                                                   expenses program
 Reduction and Rationalization of Costs and Expenses
  • Rationalization of costs and expenses program –           Magazine Luiza results
     Company’s main focus in 2012                              • Results in line with budget, despite the slowdown in
  • 0.6pp reduction on SG&A expenses of retail segment           the economy activity
        o 24.7% of net revenues versus 25.3% in 2Q11                o Sustainable growth
                                                                    o Program of rationalization of costs and expenses
                                                               • Positive results – retail and consolidated business


                                                                                                                         14
Agenda




 Overview – Magazine Luiza

 Highlights of 2Q12

 Financial Performance of 2Q12

 Operational Performance of 2Q12

 Expectations for the Next Quarters




                                       15
Gross Revenues (R$ billion)
               Retail                                                                                        Comments
                                            25.0%       19.7%        22.3%                   • 19.7% growth in the retail segment versus 2Q11
                                                                                               and 13.0% same store sales growth, driven by:
                                                                                                 — Stores maturation
                                                         2.0                                     — Increased productivity in renovated stores
              1.6                                                                                — Accelerated growth in the Northeast
                                                                       3.9
                            3.2                                                                     (R$301 million – 15.4% of total retail sales)

1.6                                         2.0
                                                                                             • 22.3% growth in the retail segment versus 1H11

1Q11        2Q11           1H11         1Q12           2Q12           1H12
                                                                                             • 21.6% growth in the consolidated gross
                                                                                               revenues versus 2Q11:
         Consolidated                                                                            — 44.5% growth in revenues from the
                                                                                                   consumer financing segment (chiefly
                                        25.7%           21.6%        23.6%
                                                                                                   influenced by the increase in service
                                                                                                   revenues, direct credit to consumer and
                                                         2.1                                       personal loans at Luizacred)
              1.7
                                                                       4.3                   • Increase in store count – from 613 in the end of
                            3.4                                                                2Q11 to 731 stores in the end of 2Q12
1.7                                         2.1
1,1
1Q11        2Q11           1H11         1Q12           2Q12           1H12
% of growth over the same quarter of 2011           % of growth over the same half of 2011

                                                                                                                                                    16
Gross Revenues – Internet (R$ million)


              Internet                                                                                    Comments

                                         42.8%       45.0%        43.9%                   • Internet sales climbed 45.0% in 2Q12 versus
                                                                                            2Q11 and 43.9% versus 1H11 influenced by:
                                                                                              — Increase in product mix
                                                                                              — Innovations in content
                                                    263.5                                     — Multi-channel approach: infrastructure
                                                                                                 shared with other channels

             181.7                                                512.0

                           355.7
                                         248.5
174.0


1Q11         2Q11           1H11         1Q12       2Q12           1H12



 % of growth over the same quarter of 2011       % of growth over the same half of 2011


                                                                                                                                          17
Net Revenues and Gross Profit (R$ billion)
Net Revenues - Consolidated                                                                                  Comments
                                       27.5%            22.3%        24.9%
                                                                                             • Strong growth due to advancement of gross
                                                                                               revenues (retail segment and consumer
                                                                                               finance)
                                                         1.8
              1.5                                                                            • Net revenues growth outpaced gross revenues
                                                                       3.6
                            2.9                                                                growth – higher volume of products subject to
                                            1.8                                                tax substitution (booked under COGS)
1.4

1Q11        2Q11           1H11         1Q12           2Q12           1H12

  Gross Profit - Consolidated                                                                                Comments

                                        22.4%           25.0%        23.7%
                                                                                             • Improve of 0.7% of gross margin in 2Q12
                                                                                               versus 2Q11 and 1.7% versus 1Q12 due to:
                                                                                               — Increase in gross margin from the consumer
                                                                                                  finance (Luizacred)
                                                         0.6
              0.5                                                      1.2                     — Slight decrease in retail segment margin
                            1.0                                                                   (higher share of Internet sales, integration of
0.5                                         0.6
                                                                                                  Lojas Maia and AVP adjustments)
1Q11        2Q11           1H11         1Q12           2Q12           1H12                   • Gross margin in the Northeast: from 21.2% in
33.2%        32.8%         33.0%            31.8%       33.5%         32.7%                    1Q12 to 25.0% in 2Q12

% of growth over the same quarter of 2011           % of growth over the same half of 2011                Gross Margin (%)

                                                                                                                                                    18
Operating Expenses – Consolidated (R$ million)
                  Operating Expenses (R$ MM)                                              Comments

                                                                            • Reduction of 0.5% on Sales, General and
-26.0%    -3.6%      1.7%     -27.9%   -25.5%   -4.9%      0.9%    -29.5%
                                                                              Administrative Expenses versus 2Q11:
                                                                                — Adjustments made to stores’
                                                88.4       16.1    531.3          expenses in order to increase
                                                                                  productivity
                                       459.0                                    — Result of the integration of the
          52.7       24.3                                                         offices of Baú stores and of
                             410.7
382.4                                                                             rationalization of expenses

                                                                            • Provisions for Loan Losses:
                                                                                — Substantial provisions (Luizacred
                                                                                   conservative approach)

                                                                            • Other Operating Expenses (Revenues):
                                                                                — See next slide
SG&A Provisions       Other   Total    SG&A Provisions     Other    Total
                      Oper.                                 Oper.
                    Expenses                              Expenses
                   (Revenues)                            (Revenues)

   2Q11           2Q12       % Net Revenue



                                                                                                                        19
Other Operating Expenses (Revenues) – Consolidated
  Other Operating Expenses (Revenues) (R$ MM)                                       Comments

                                                                       • Other Operating Expenses (Revenues) :
                                                                           — Deferred revenues:
                                                       5,5     24,3
                            17,5                                             o Reduction in the booking of
  12,4                                                                          deferred revenues (straight-line
                                                                                method)
                                                                             o In 2Q12, other deferred revenues
                                                                                of R$18.0 million (R$10.5 million
Booking of   Integration   Personal   Introduction    Others   Total            from the retail segment and R$7.5
 Deferred     Expenses      Loans       of chips in                             million from Luizacred) – renewal
Revenues                               Luiza Cards                              of the Agreement with Cardif
                                                                           — Non-recurring expenses with the
  23,8                                                                       integration of the store chains of
                3.3          4.1          5.4                                R$3.3 million
                                                       3.2     16,1
                                                                           — Change in the booking of personal
                                                                             loans, which are now recognized
                                                                             under financial intermediation
                                                                             result, thereby reducing revenues
                                                                             from profit sharing from R$17.5
Booking of   Integration   Personal   Introduction    Others   Total
                                                                             million to R$4.1 million
 Deferred     Expenses      Loans       of chips in
Revenues                               Luiza Cards                         — Expenses with the introduction of
                                                                             chips in Luiza cards totaled R$5.4
 2Q11         2Q12                                                           million in 2Q12



                                                                                                                    20
EBITDA and Adjusted EBITDA (R$ million)
                EBITDA                                                                       Comments

                                                                             • EBITDA impacted by:
             71.9                                                                — Sales and gross profit growth
                        155.9                                                    — Non-recurring costs, revenues and
                                                                                   expenses
84.0                                            71.9        81.2                 — Higher provisions for loan losses
                                    9.3
1Q11        2Q11        1H11        1Q12        2Q12        1H12
5.9%         4.9%       5.4%        0.5%        4.0%        2.3%


          Adjusted EBITDA
                          2Q11                                                            2Q12
 4.9%                                              4.5%             4.0%                                               4.1%

 71,9                                              66,5
               0.0         0.0         5.4                          71,9       7.5          3.3         8.8            74,0




Current     Extraord.   Extraord.    Deferred    Adjusted          Current   Extraord.   Extraord.   Deferred     Adjusted
              Costs     Expenses     Revenues     EBITDA                       Costs     Expenses    Revenues      EBITDA

  Margin EBITDA (%)

                                                                                                                              21
Financial Expenses – Consolidated (R$ million)
               Financial Expenses (R$ MM)                       Comments

                                                  • Financial Results:
                  -2.9%                   -2.5%       — Decline from 2.9% of net revenue in
                                                         2Q11 to 2.5% in 2Q12:
                                          45.4          o Positively impacted by the
                  42.4                                       reduction in CDI rate
                                                        o Partially offset by the increase in
                                                             working capital requirements
                                                        o Change in the estimated
                                                             discount rate used in the
                                                             adjustment to present value of
                                                             extended warranty operations
                                                        o Change in the appropriation of
                                                             the costs of prepayment of
                                                             receivables on third-party cards,
                                                             which is now recognized on the
                                                             date of the discount operation

                 2Q11                     2Q12



 Financial Expenses       % Net Revenue




                                                                                                 22
Net Income and Adjusted Net Income (R$ million)
                Net Income                                                                                    Comments

               4.6                                      21.9                             • Net Income impacted by:
   12.3                    16.9
                                                                                             — Non-recurring costs, revenues and
                                                                      18.8                      expenses
                                                                                             — Change in the appropriation of the costs of
                                           40.7
                                                                                                prepayment of receivables
                                                                                             — Changes in accounting practices in the
                                                                                                financial result
  1Q11        2Q11         1H11         1Q12            2Q12          1H12
                                                                                             — Non-recurring tax credits
   0.9%        0.3%        0.6%         -2.3%           1.2%          -0.5%


          Adjusted Net Income
   0.3%                        2Q11                            0.1%           1.2%                    2Q12                           0.5%

   4,6
                                                                                                                4.3       20,7
                                                                                        2,1        10.6
                                                                              21,9
              5.4                                              1,0
                                                  0.0                                                                                 9,5
                         0.0         1.8
Net Income Extraord.   Extraord.   Extraord. Tax Credits Adjusted              Net    Extraord.   Extraord.   Extraord. Tax Credits Adjusted
             Ops.         Fin.       Taxes                Income             Income     Ops.         Fin.       Taxes                Income
            Results     Results                                                        Results     Results
      Net Margin (%)

                                                                                                                                               23
Investments (R$ million)

       Investments                                                             Comments

                             97.6                                 • Stores remodeling

                                                                  • New stores (inaugurated and to be) – 1
                             25,1                                   new conventional store inaugurated in
                                                                    the Northeast

                                                                  • Other investments include the
              50.2           37,8                                   conclusion of expansion of the Louveira
              7,5                           43.2                    distribution center and other
40.0                                                                investments in logistics, which totaled
                                             6,5     35.1
7,5                                                                 R$9.6 million in 2Q12
              19,3            5.8           11,0            5,1
15,1                                                 8,1
                                             7.3            3,9
              11.8
                             28,9
15.4                                        18,4     18,0
              11,5
1.9
2Q11         3Q11            4Q11           1Q12     2Q12

New Stores   Store Refit   Infrastructure   Others




                                                                                                              24
 Overview – Magazine Luiza

 Highlights of 2Q12

 Financial Performance of 2Q12

 Operational Performance of 2Q12

 Expectations for the Next Quarters




                                       25
Operational Performance – Stores
           Number of Stores (unit)                                      Same Store Sales Growth (%)

                                                                                39.4%
                        + 118 stores



                                             730        731             14.4%                                      19.7%
                              728                               11.3%
                 684                1               1    1                                         9.0% 13.0%
                       1      103            106        106
613              69
       1                                                                2Q11                              2Q12
 69
                                                                  Same Stores Sale Growth - Physical Stores
                                                                  Same Store Sales Growth (includes e-commerce)
                                                                  Total Retail Growth


                 614          624            623        624
543                                                                            Average Age – Stores
                                                                                                Up to 1 year
                                                                                             114

                                                                                                   158 1 to 2 years
                                                                                   453
2Q11         3Q11            4Q11            1Q12       2Q12   More than 3 years
                                                                                                6
Virtual Stores         Conventional Stores                                                          2 to 3 years


                                                                                                                           26
Operational Performance – Luizacred
           Financed Mix Sales (%)             Luizacred’s Revenues (R$ MM)

                                                                    21.5%          2,085
            100%            100%                                                     45
                                                        1,716                       293
            23%             28%                          71
                                                                  150

             30%
                            32%                                                    1.297
                                                        923
            11%
                            18%
             37%
                            22%                         572
                                                                                    450

            2Q11            2Q12                        2Q11                       2Q12
Cash Sales/Down Payment    CDC          Personal Loan      Luiza Card - Outside Luiza Stores
Third Party Credit Card    Luiza Card   CDC                Luiza Card - Inside Luiza Stores




                                                                                               27
Operational Performance – Portfolio’s composition
Luiza Card – Total Credit Card Base (MM)              Portfolio (R$ MM)


                                                                +29%        3,442
                                                                             126
                  4,4      4,3
          4,2                      4,2
 4,0                                                                         661
                                                      2,668
                                                       376




                                                                            2,655
                                                      2,292




2Q11     3Q11    4Q11     1Q12     2Q12               2Q11                  2Q12

                                           Personal Loans     CDC      Credit card




                                                                                     28
Luizacred Portfolio (% of portfolio)

             Portfolio Overdue                                                                    Comments

20%    19.2%                                                                         • Differently from the market in general,
                       17.7%                              17.4%                        the portfolio’s overdue indicators
                                      16.8%
                                                                            15.9%      continue to improve both in relation to
                                                                                       the previous year and the previous
                       13.6%                                                           quarter, due to:
       12.5%                          12.4%               12.7%
                                                                            11.6%
                                                                                         — Conservative approach in the
10%                                                                                        credit approval rate
                                                                                         — Constant control of delinquency
       6.7%                                                                                per store
                                       4.4%               4.7%               4.3%
                           4.1%                                                      • Provisions should be proportionally
                                                                                       lower in 2H12



  Jun-11               Sep-11         Dec-11          Mar-12                Jun-12
      112%                 111%        114%               111%              117%

      Overdue 15-90 days          Overdue above 90 days           Total overdue

       Coverage Ratio(%)


                                                                                                                                 29
 Overview – Magazine Luiza

 Highlights of 2Q12

 Financial Performance of 2Q12

 Operational Performance of 2Q12

 Expectations for the Next Quarters




                                       30
Expectations for the next quarters
1                                                     3
                   Sales Growth                                           Investments
 Consistent sales growth:                             Investments in technology, logistics and store
    • Maturation of new stores                          remodeling, which includes changing the Lojas Maia
    • Northeast stores                                  brand to Magazine Luiza
    • Internet                                         The Company plans the organic opening of 17 more
    • Better performance by the Brazilian economy,      stores in 2H12, 10 of them in the Northeast
        especially in 4Q12




2                                                     4
        Lojas Maia Integration Process                                        Results
 Integration of Lojas Maia’s systems – conclusion:    Continuality of cost and expense reduction and
  oct/12                                                rationalization program
 Fully integrated management – 2013                   Capture of synergies from the integration of Lojas do
     • Dilution of administrative and logistics         Baú and Lojas Maia
         expenses                                      Better productivity indicators and positive results in
     • Benefits to working capital and price            2012
         management – increasing the gross margin




                                                                                                                 31
Investor Relations
     ri@magazineluiza.com.br
     www.magazineluiza.com.br/ir




Legal Disclaimer
Any statement made in this presentation referring to the Company’s business outlook. projections and financial and operating goals
represent beliefs. expectations about the future of the business. as well as assumptions of Magazine Luiza’s management and are
solely based on information currently available to the Company. Future considerations are not a guarantee of performance. These
involve risks. uncertainties and assumptions since they refer to forward-looking events and. therefore depend on circumstances that
may not occur. These forward-looking statements depend substantially on the approvals and other necessary procedures for the
projects. market conditions. and performance of the Brazilian economy. the sector and international markets and hence are subject to
change without prior notice. Thus. it is important to understand that such changes in conditions. as well as other operating factors
may affect the Company’s future results and lead to outcomes that may be materially different from those expressed in such future
considerations. This presentation also includes accounting data and non-accounting data such as operating. pro forma financial data
and projections based on the Management’s expectations. Non-accounting data has not been reviewed by the Company’s
independent auditors.




                                                                                                                                       32

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J.p. morgan 6th annual – brazil retail & healthcare check up

  • 1. J.P. Morgan 6th Annual – Brazil Retail & Healthcare Check Up August, 2012
  • 2. Agenda  Overview – Magazine Luiza  Highlights of 2Q12  Financial Performance of 2Q12  Operational Performance of 2Q12  Expectations for the Next Quarters 2
  • 3. Overview – Magazine Luiza Market Leadership  One of Brazil’s largest durable goods retail chains with 731 stores nation-wide − Gross revenues of R$7.6 billion and EBITDA ajusted of R$346 million in 2011 − More than 20 thousand employees serving 30 million customers Strong corporate culture and focus on people and innovation Unique multi-channel model under a single brand Physical stores, virtual stores and e-commerce Focus on Brazil’s fastest growing socioeconomic segment The “C” (emerging middle class) represents 53% of Brazil’s population or more than 102 million people History of successful organic growth and acquisitions 8 acquisitions in the last 10 years and recent entry in the high growth northeast market  July 2011, conclusion of the acquisition of 121 stores of Baú da Felicidade Pioneer in Financial Services for retail First retail chain to establish JVs with financial institutions focusing on consumer credit Financial discipline focused on results 3
  • 4. Proven history of strong organic growth and successful aquisition even throughout adverse economic scenarios 18 900 16 728 700 14 604 Madol, Killar 12 444 455 500 391 Baú: 10 Lojas Líder 351 346 + 104 stores Rede Wanel 253 Nordeste: 300 8 174 +136 stores 7,1 111 127 São Paulo (Capital): 6 96 +46 stores 5,3 100 Rio Grande SulSanta Catarina: +51 stores +100 stores 3,8 4 Upstate SP: Campinas: 3,2 +5 stores +20 stores 2,2 2,6 -100 1,4 1,9 2 0,9 0,5 0,6 0,7 0 -300 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Gross Revenue – Retail Operation (R$ Billion) Number of Stores 4
  • 5. Broad geographic footprint including in the Northeast of Brazil Geographic footprint Gross Revenue evolution – Northeast R$ MM 731 stores 992,1 52% Cabedelo Simões Filho 651,8 Ribeirão Preto Contagem 31% Ibiporã Loureira Navegantes % of stores per region (2011) Caxias South 30% 24% Southeast 48% 20% 2% Northeast Mid-West 2010 2011 States with Stores Distribution Center (8) 5
  • 6. Focus on the best product mix... Mix % of sales, 2011 Others 10% Household Furniture & Kitchen Appliances Appliance 31% 15% 20% Technology 24% Sound & Image 6
  • 7. Unique Business Model Differentiated positioning to capitalize on industry growth 1 Strong corporate culture, focused on valuing people 2 Integrated sales platform with multiple sales channels Large customer base, with relationship management 3 targeting customer loyalty and retention 4 Broad, competitive portfolio of services and financial products 7
  • 8. Corporate Structure 100% 40.55% 50% 100% 100% 3 1 3 2 9.45% (1) JV with Itaú Unibanco (2) JV with Cardif (3) Corporate integration of both companies concluded 8
  • 9. Ownership Structure Pre – IPO Post – IPO 12.5% 6.7% 29.7% 5.6% 2.5% 60.6% 2.7% 75.4% 4.5% 150,000,000 shares 186,494,467 shares LTD Administração e Part. S.A. LTD Administração e Part. S.A. Wagner Garcia Part. S.A. Wagner Garcia Part. S.A. Founding Family Members Founding Family Members Capital Int’l Inc. (Private Equity Fund) Capital Int’l Inc. (Private Equity Fund) Free Float 9
  • 10. Strong corporate culture assisted by a sales model that is supported by enthusiastic teams High influence of service and credit on 15 years among the Best Places to Work purchasing decision Others Offered brands Punctuality of Delivery 7.1% 4.5% 3.2% Product Variety 8.4% Price 39.8%  Communication: Luiza TV, Radio Luiza, Town Halls  Transparency: Availability of management information and frequently alingment – Monthly store P&L avaliable on the internet 37.0%  Empowerment: Sales staff and managers have Service/ flexibility to negotiate sales conditions within a range Credit  Compensation: based on gross profit, financial margin and sales 10
  • 11. Ranked the 23th most valuable brand in Brazil Ranking published on Istoé Dinheiro Magazine – May 2012 1. Petrobras 2. Bradesco First 5 3. Itaú most 4. SKOL valuable 5. Banco do Brasil 6. Natura 11. Vivo 16. OI 7. Brahma 12. Perdigão 17. Casas Bahia 6 – 20 most valuable 8. Vale 13. Lojas Americanas 18. Totvs 9. Sadia 14. Bohemia 19. TAM 10. Antartica 15. Ipiranga 20. Cielo 21. Multiplus 26. Net 31. Iguatemi 22. Porto Seguro 27. Extra 32. Odontoprev 21 – 35 most valuable 23. Magazine Luiza 28. BM&F 33. Pão de Açúcar 24. GOL 29. Banrisul 34. União 25. Redecard 30. Hering 35. Embratel 36. Anhanguera 41. Durafloor 46. Havaianas 37. Amil 42. Arezzo 47. Deca 38. Lojas Renner 48. PDG 36 – 50 most valuable brands 39. MRV 43. Gerdau 44. Drogasil 49. Localiza 40. Marisa 45. Swift 50. Riachuelo Magazine Luiza brand values USD 479 MM 1) Source: Ranking Istoé Dinheiro, Milward Brown/Brandanalytics 11
  • 12. TOP 10 costumer service in Brazil Ranking published on Exame Magazine – Aug 2012 1) Source: Ranking Exame, Instituto Ibero-Brasileiro de Relacionamento com o Cliente (IBRC) 12
  • 13. Agenda  Overview – Magazine Luiza  Highlights of 2Q12  Financial Performance of 2Q12  Operational Performance of 2Q12  Expectations for the Next Quarters 13
  • 14. Highlights of 2Q12 Initiatives and Achievements Impacts on Financial Results  Significant sales growth versus 2Q11  Investments in infrastructure and expansion • Total sales growth of 21.6% • Total investments: R$35.1 million • Same store sales growth of 13.0% o 1 new conventional store inaugurated in the o E-commerce growth of 45.0% Northeast o Physical stores sales growth of 9.0% o Stores remodeling o Investments in IT and Logistics (concluded the  Sustainable growth expansion of Louveira distribution center) • Consolidated gross margin evolution – 33.5% over net revenues  Extraordinary expenses - integration: o Increased by 0.7pp over 2Q11 • Totaled only R$3.3 million (as expected) o Increased by 1.7pp over 1Q12  Luizacred results • Financial discipline ( limited sales with no interest) • Improved overdue indicators • Conservative credit approval rate • Maintenance of conservative approach  Continuation of Lojas Maia integration process o Reduction of credit approval rate • Corporate merger – April, 30th o Substantial provisions for loan losses • Systems integration – began in 2Q12 • Participation in the rationalization of costs and expenses program  Reduction and Rationalization of Costs and Expenses • Rationalization of costs and expenses program –  Magazine Luiza results Company’s main focus in 2012 • Results in line with budget, despite the slowdown in • 0.6pp reduction on SG&A expenses of retail segment the economy activity o 24.7% of net revenues versus 25.3% in 2Q11 o Sustainable growth o Program of rationalization of costs and expenses • Positive results – retail and consolidated business 14
  • 15. Agenda  Overview – Magazine Luiza  Highlights of 2Q12  Financial Performance of 2Q12  Operational Performance of 2Q12  Expectations for the Next Quarters 15
  • 16. Gross Revenues (R$ billion) Retail Comments 25.0% 19.7% 22.3% • 19.7% growth in the retail segment versus 2Q11 and 13.0% same store sales growth, driven by: — Stores maturation 2.0 — Increased productivity in renovated stores 1.6 — Accelerated growth in the Northeast 3.9 3.2 (R$301 million – 15.4% of total retail sales) 1.6 2.0 • 22.3% growth in the retail segment versus 1H11 1Q11 2Q11 1H11 1Q12 2Q12 1H12 • 21.6% growth in the consolidated gross revenues versus 2Q11: Consolidated — 44.5% growth in revenues from the consumer financing segment (chiefly 25.7% 21.6% 23.6% influenced by the increase in service revenues, direct credit to consumer and 2.1 personal loans at Luizacred) 1.7 4.3 • Increase in store count – from 613 in the end of 3.4 2Q11 to 731 stores in the end of 2Q12 1.7 2.1 1,1 1Q11 2Q11 1H11 1Q12 2Q12 1H12 % of growth over the same quarter of 2011 % of growth over the same half of 2011 16
  • 17. Gross Revenues – Internet (R$ million) Internet Comments 42.8% 45.0% 43.9% • Internet sales climbed 45.0% in 2Q12 versus 2Q11 and 43.9% versus 1H11 influenced by: — Increase in product mix — Innovations in content 263.5 — Multi-channel approach: infrastructure shared with other channels 181.7 512.0 355.7 248.5 174.0 1Q11 2Q11 1H11 1Q12 2Q12 1H12 % of growth over the same quarter of 2011 % of growth over the same half of 2011 17
  • 18. Net Revenues and Gross Profit (R$ billion) Net Revenues - Consolidated Comments 27.5% 22.3% 24.9% • Strong growth due to advancement of gross revenues (retail segment and consumer finance) 1.8 1.5 • Net revenues growth outpaced gross revenues 3.6 2.9 growth – higher volume of products subject to 1.8 tax substitution (booked under COGS) 1.4 1Q11 2Q11 1H11 1Q12 2Q12 1H12 Gross Profit - Consolidated Comments 22.4% 25.0% 23.7% • Improve of 0.7% of gross margin in 2Q12 versus 2Q11 and 1.7% versus 1Q12 due to: — Increase in gross margin from the consumer finance (Luizacred) 0.6 0.5 1.2 — Slight decrease in retail segment margin 1.0 (higher share of Internet sales, integration of 0.5 0.6 Lojas Maia and AVP adjustments) 1Q11 2Q11 1H11 1Q12 2Q12 1H12 • Gross margin in the Northeast: from 21.2% in 33.2% 32.8% 33.0% 31.8% 33.5% 32.7% 1Q12 to 25.0% in 2Q12 % of growth over the same quarter of 2011 % of growth over the same half of 2011 Gross Margin (%) 18
  • 19. Operating Expenses – Consolidated (R$ million) Operating Expenses (R$ MM) Comments • Reduction of 0.5% on Sales, General and -26.0% -3.6% 1.7% -27.9% -25.5% -4.9% 0.9% -29.5% Administrative Expenses versus 2Q11: — Adjustments made to stores’ 88.4 16.1 531.3 expenses in order to increase productivity 459.0 — Result of the integration of the 52.7 24.3 offices of Baú stores and of 410.7 382.4 rationalization of expenses • Provisions for Loan Losses: — Substantial provisions (Luizacred conservative approach) • Other Operating Expenses (Revenues): — See next slide SG&A Provisions Other Total SG&A Provisions Other Total Oper. Oper. Expenses Expenses (Revenues) (Revenues) 2Q11 2Q12 % Net Revenue 19
  • 20. Other Operating Expenses (Revenues) – Consolidated Other Operating Expenses (Revenues) (R$ MM) Comments • Other Operating Expenses (Revenues) : — Deferred revenues: 5,5 24,3 17,5 o Reduction in the booking of 12,4 deferred revenues (straight-line method) o In 2Q12, other deferred revenues of R$18.0 million (R$10.5 million Booking of Integration Personal Introduction Others Total from the retail segment and R$7.5 Deferred Expenses Loans of chips in million from Luizacred) – renewal Revenues Luiza Cards of the Agreement with Cardif — Non-recurring expenses with the 23,8 integration of the store chains of 3.3 4.1 5.4 R$3.3 million 3.2 16,1 — Change in the booking of personal loans, which are now recognized under financial intermediation result, thereby reducing revenues from profit sharing from R$17.5 Booking of Integration Personal Introduction Others Total million to R$4.1 million Deferred Expenses Loans of chips in Revenues Luiza Cards — Expenses with the introduction of chips in Luiza cards totaled R$5.4 2Q11 2Q12 million in 2Q12 20
  • 21. EBITDA and Adjusted EBITDA (R$ million) EBITDA Comments • EBITDA impacted by: 71.9 — Sales and gross profit growth 155.9 — Non-recurring costs, revenues and expenses 84.0 71.9 81.2 — Higher provisions for loan losses 9.3 1Q11 2Q11 1H11 1Q12 2Q12 1H12 5.9% 4.9% 5.4% 0.5% 4.0% 2.3% Adjusted EBITDA 2Q11 2Q12 4.9% 4.5% 4.0% 4.1% 71,9 66,5 0.0 0.0 5.4 71,9 7.5 3.3 8.8 74,0 Current Extraord. Extraord. Deferred Adjusted Current Extraord. Extraord. Deferred Adjusted Costs Expenses Revenues EBITDA Costs Expenses Revenues EBITDA Margin EBITDA (%) 21
  • 22. Financial Expenses – Consolidated (R$ million) Financial Expenses (R$ MM) Comments • Financial Results: -2.9% -2.5% — Decline from 2.9% of net revenue in 2Q11 to 2.5% in 2Q12: 45.4 o Positively impacted by the 42.4 reduction in CDI rate o Partially offset by the increase in working capital requirements o Change in the estimated discount rate used in the adjustment to present value of extended warranty operations o Change in the appropriation of the costs of prepayment of receivables on third-party cards, which is now recognized on the date of the discount operation 2Q11 2Q12 Financial Expenses % Net Revenue 22
  • 23. Net Income and Adjusted Net Income (R$ million) Net Income Comments 4.6 21.9 • Net Income impacted by: 12.3 16.9 — Non-recurring costs, revenues and 18.8 expenses — Change in the appropriation of the costs of 40.7 prepayment of receivables — Changes in accounting practices in the financial result 1Q11 2Q11 1H11 1Q12 2Q12 1H12 — Non-recurring tax credits 0.9% 0.3% 0.6% -2.3% 1.2% -0.5% Adjusted Net Income 0.3% 2Q11 0.1% 1.2% 2Q12 0.5% 4,6 4.3 20,7 2,1 10.6 21,9 5.4 1,0 0.0 9,5 0.0 1.8 Net Income Extraord. Extraord. Extraord. Tax Credits Adjusted Net Extraord. Extraord. Extraord. Tax Credits Adjusted Ops. Fin. Taxes Income Income Ops. Fin. Taxes Income Results Results Results Results Net Margin (%) 23
  • 24. Investments (R$ million) Investments Comments 97.6 • Stores remodeling • New stores (inaugurated and to be) – 1 25,1 new conventional store inaugurated in the Northeast • Other investments include the 50.2 37,8 conclusion of expansion of the Louveira 7,5 43.2 distribution center and other 40.0 investments in logistics, which totaled 6,5 35.1 7,5 R$9.6 million in 2Q12 19,3 5.8 11,0 5,1 15,1 8,1 7.3 3,9 11.8 28,9 15.4 18,4 18,0 11,5 1.9 2Q11 3Q11 4Q11 1Q12 2Q12 New Stores Store Refit Infrastructure Others 24
  • 25.  Overview – Magazine Luiza  Highlights of 2Q12  Financial Performance of 2Q12  Operational Performance of 2Q12  Expectations for the Next Quarters 25
  • 26. Operational Performance – Stores Number of Stores (unit) Same Store Sales Growth (%) 39.4% + 118 stores 730 731 14.4% 19.7% 728 11.3% 684 1 1 1 9.0% 13.0% 1 103 106 106 613 69 1 2Q11 2Q12 69 Same Stores Sale Growth - Physical Stores Same Store Sales Growth (includes e-commerce) Total Retail Growth 614 624 623 624 543 Average Age – Stores Up to 1 year 114 158 1 to 2 years 453 2Q11 3Q11 4Q11 1Q12 2Q12 More than 3 years 6 Virtual Stores Conventional Stores 2 to 3 years 26
  • 27. Operational Performance – Luizacred Financed Mix Sales (%) Luizacred’s Revenues (R$ MM) 21.5% 2,085 100% 100% 45 1,716 293 23% 28% 71 150 30% 32% 1.297 923 11% 18% 37% 22% 572 450 2Q11 2Q12 2Q11 2Q12 Cash Sales/Down Payment CDC Personal Loan Luiza Card - Outside Luiza Stores Third Party Credit Card Luiza Card CDC Luiza Card - Inside Luiza Stores 27
  • 28. Operational Performance – Portfolio’s composition Luiza Card – Total Credit Card Base (MM) Portfolio (R$ MM) +29% 3,442 126 4,4 4,3 4,2 4,2 4,0 661 2,668 376 2,655 2,292 2Q11 3Q11 4Q11 1Q12 2Q12 2Q11 2Q12 Personal Loans CDC Credit card 28
  • 29. Luizacred Portfolio (% of portfolio) Portfolio Overdue Comments 20% 19.2% • Differently from the market in general, 17.7% 17.4% the portfolio’s overdue indicators 16.8% 15.9% continue to improve both in relation to the previous year and the previous 13.6% quarter, due to: 12.5% 12.4% 12.7% 11.6% — Conservative approach in the 10% credit approval rate — Constant control of delinquency 6.7% per store 4.4% 4.7% 4.3% 4.1% • Provisions should be proportionally lower in 2H12 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 112% 111% 114% 111% 117% Overdue 15-90 days Overdue above 90 days Total overdue Coverage Ratio(%) 29
  • 30.  Overview – Magazine Luiza  Highlights of 2Q12  Financial Performance of 2Q12  Operational Performance of 2Q12  Expectations for the Next Quarters 30
  • 31. Expectations for the next quarters 1 3 Sales Growth Investments  Consistent sales growth:  Investments in technology, logistics and store • Maturation of new stores remodeling, which includes changing the Lojas Maia • Northeast stores brand to Magazine Luiza • Internet  The Company plans the organic opening of 17 more • Better performance by the Brazilian economy, stores in 2H12, 10 of them in the Northeast especially in 4Q12 2 4 Lojas Maia Integration Process Results  Integration of Lojas Maia’s systems – conclusion:  Continuality of cost and expense reduction and oct/12 rationalization program  Fully integrated management – 2013  Capture of synergies from the integration of Lojas do • Dilution of administrative and logistics Baú and Lojas Maia expenses  Better productivity indicators and positive results in • Benefits to working capital and price 2012 management – increasing the gross margin 31
  • 32. Investor Relations ri@magazineluiza.com.br www.magazineluiza.com.br/ir Legal Disclaimer Any statement made in this presentation referring to the Company’s business outlook. projections and financial and operating goals represent beliefs. expectations about the future of the business. as well as assumptions of Magazine Luiza’s management and are solely based on information currently available to the Company. Future considerations are not a guarantee of performance. These involve risks. uncertainties and assumptions since they refer to forward-looking events and. therefore depend on circumstances that may not occur. These forward-looking statements depend substantially on the approvals and other necessary procedures for the projects. market conditions. and performance of the Brazilian economy. the sector and international markets and hence are subject to change without prior notice. Thus. it is important to understand that such changes in conditions. as well as other operating factors may affect the Company’s future results and lead to outcomes that may be materially different from those expressed in such future considerations. This presentation also includes accounting data and non-accounting data such as operating. pro forma financial data and projections based on the Management’s expectations. Non-accounting data has not been reviewed by the Company’s independent auditors. 32