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RIPETUNGI




WHY ARE INFOGRAPHICS
IMPORTANT  ?
GOOGLE SEARCH VOLUME




6.00                                           6.00


4.00                                           4.00


2.00                                           2.00




          2009           2012           2011



       EPIC INCREASE IN INTEREST
RIPETUNGI




WHY ?
RIPETUNGI




THEY   ARE               EASILY

SHOW SNACKABLE SHARED
RIPETUNGI




WHAT ARE
INFOGRAPHICS

THEN   ?
RIPETUNGI




STATISTICAL GRAPHICS OF COMPLEX IDEAS COMMUNICATED WITH
CLARITY, PRECISION, AND EFFICIENCY
                        MR. EDWARD R. TUFTE
               “THE LEONARDO DA VINCI OF DATA” THE NEW YORK TIMES
RIPETUNGI




A LITTLE BIT OF
HISTORICAL
REFERENCE
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STATISTICAL BREVIARY                      EXPORTS AND IMPORTS TO FROM DENMARK & NORWAY



                       MR. WILLIAM PLAYFAIR
RIPETUNGI




  MAP OF NAPOLEON’S MARCH



MR. CHARLES MINARD
RIPETUNGI




          PIONEER 10 AND 11



WE SENT ONE TO THE ALIENS
RIPETUNGI




WHERE WE ARE

NOW    ?
Why are Infographics Important
IT’S THE PLAGUE OF THE INTERNET I TELL YOU!!!!!
NO! LOOK IN THE RIGHT PLACES
RIPETUNGI
RIPETUNGI


THE NEW YORK TIMES
THE GUARDIAN
GOOD MAGAZINE
WE LOVE DATAVIS
COOL INFOGRAPHICS
VISUALISING.ORG
FLOWING DATA
VISUAL.LY
VISUAL LOOP
SOME PLACES TO LOOK FOR GOOD INSPIRATION
RIPETUNGI




WHAT ARE
INFOGRAPHICS

THEN   ?
RIPETUNGI




WHEN THE VISUAL CLEARLY REPRESENTS THE
CONTEXTUAL RELATIONSHIP OF THE DATA
WITHOUT PREJUDICE, TO PRESENT A
MEANINGFUL AND INFORMATIVE NARRATIVE
               THIS ONE IS MINE
RIPETUNGI



IT’S ABOUT TELLING A

STORY
RIPETUNGI




DATA OFFERS
INSIGHTS        &

CONNECTIONS
THAT’S THE STORY YOU ARE TELLING
RIPETUNGI




SOME
TYPES
REF :SOCIAL MEDIA PROBOOK 2011/12
RIPETUNGI




CAPTURING THE STATE OF
INDUSTRY OR TREND
DRUGGED CULTURE BY GOOD & STANFORD KAY
AFGHANISTAN STABILITY BY US DEF. DEPT.
RIPETUNGI




PROVIDING A
RESOURCE
THE ILLUSTRIOUS OMNIBUS OF SUPER POWERS BY POP CHART LAB
RIPETUNGI




COMPARING A TO B
ISLAND DEF JAM MUSIC UNIVERSE BY RIPETUNGI
RIPETUNGI




SHOWING THE EVOLUTION OF A
CONCEPT OR INDUSTRY
FIFTY YEARS OF EXPLORATION BY SEAN MCNAUGHTON & SAMUEL VELASCO
RIPETUNGI




MAKING SOMETHING
COMPLEX SIMPLE
THE RIGHT VS THE LEFT BY DAVID MCCANDLESS & STEFANIE POSAVEC
RIPETUNGI




PROCESS OF
CREATING AN
INFOGRAPHIC
RIPETUNGI




ASK QUESTIONS
LOTS OF THEM
RIPETUNGI




CONTINUE
ASKING
THEM
RIPETUNGI




SOME HELPFUL
GUIDELINES
RIPETUNGI




KNOW YOUR
AUDIENCE
SALT MOUNTAINS BY RIPETUNGI




TO DECORATE
THE BIG MAC INDEX BY THE ECONOMIST




NOT TO DECORATE
CLOUD COMPUTING ACCELERATING IN ASIA PACIFIC BY MICROSOFT




      TOO MUCH
RIPETUNGI




TELL A
STORY
IT’S ALL CONNECTED BY THE NEW YORK TIMES




LET THE DATA LEAD
THE FEDEX UNIVERSE BY RIPETUNGI




BE ACCURATE
GLOBAL EMISSION SINCE KYOTO BY THE GUARDIAN




SHOW/ADD CONTEXT
RIPETUNGI




KEEP IT
SIMPLE
HAI’S BY GE




ORGANISE THE INFO
STATE OF THE UNION 2012 BY THE WHITE HOUSE




SHOW DON’T TELL
THE JOURNEY OF A TWEET BY RIPETUNGI




BE USEFUL
RIPETUNGI




EXAMPLES OF
APPLICATION
RIPETUNGI




DATA OFFERS
INSIGHTS
THE ROI OF SOCIAL MEDIA BY MDGADVERTISING




SHOWS RESULTS
WHAT PEOPLE ARE DOING BY BUSINESS WEEK




GIVES USER BREAKDOWN
CRIMEAN WAR CAUSES OR MORTABLITY IN THE ARMY IN THE EAST




       Ms. FLORENCE NIGHTINGALE


CREATES ACTION
RIPETUNGI




BLOG TREE BY ELOQUA + JESS3   THE CONTENT GRID V2 BY ELOQUA + JESS3   THE MESSAGE IS THE MESSENGER BY ELOQUA + JESS3




                        CONTENT MARKETING
RIPETUNGI




PART OF OVERALL CONTENT STRATEGY
AN EVERGREEN RESOURCE FOR COMMUNITY
USED TO CREATE INTEREST AROUND EVENTS
RIPETUNGI




BLOG TREE CREATED THESE RESULTS
700+ AVERAGE 2,500
     40x IMPRESSIONS
TWEETS             BLOG VIEWS                                FROM FACEBOOK PAGE ALONE



        www.slideshare.net/Eloqua/a-case-for-content-by-eloqua-and-jess3
RIPETUNGI




SO WHY ARE INFOGRAPHICS
IMPORTANT    ?
RIPETUNGI




THEY PRESENT A
COMPELLING
NARRATIVE
RIPETUNGI




CAN BE EASILY
DIGESTED&


SHARED
RIPETUNGI




CREATE
ACTION
CHEERS :)
LETS STAY IN TOUCH
ROBIN@RIPETUNGI.COM
@RIPETUNGI
RIPETUNGI.COM

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