The Bluffers Guide To Planning 97

The Bluffers Guide to Planning Read these books and away you go

What account planners do ,[object Object],[object Object],[object Object],[object Object]

“ Why we buy” by Paco Underhill ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ Microtrends” by Mark Penn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ The Green Marketing Manifesto” by John Grant ,[object Object],[object Object],[object Object],[object Object]

“ The Culture Code” by Clotaire Rapaille ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ Eating the Big Fish” by Adam Morgan ,[object Object],[object Object],[object Object],[object Object]

“ Positioning: the battle for your mind” by Al Ries and Jack Trout ,[object Object],[object Object],[object Object],[object Object]

“ Problem Solved” by Michael Johnson ,[object Object],[object Object],[object Object]

“ Primal Branding” by Patrick Hanlon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Disruption” by Jean Marie Dru ,[object Object],[object Object],[object Object],[object Object]

“ Perfect Pitch” by Jon Steel ,[object Object],[object Object],[object Object]

IPA Effectiveness Awards ,[object Object],[object Object]

“ This Means That” by Sean Hall ,[object Object],[object Object]

“ Social Marketing” by Gerald Hastings ,[object Object],[object Object],[object Object]

The Bluffers Guide To Planning 97

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The Bluffers Guide To Planning 97