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1
Increase Customer Engagement and Drive
Revenue with Liferay Audience Targeting
June 25th 2015
2
Company Overview
○  Award-winning professional services focused on:
  Enterprise Content Management
  Enterprise Portals...
3
Company Facts
○  Headquartered in Reston,VA
○  Regional Offices in Boston, New York City, Dallas, Los Angeles
○  Near-sho...
4
Rivet Logic Solutions
!  Customer Experience
Management
!  Web Content Management
!  Enterprise Portals
"  eCommerce
!  ...
5
Rivet Logic Liferay Expertise
!  First Platinum Partner (2006) – Globally
"  1 of 2 Liferay Global Services Partners
!  ...
6
Major Brands
Major Implementations
Major Success
7
Content Management Systems
Sensus / Blue Cross Blue Shield
8
Portals
Telx
9
Intranets
Sargento / IEEE
10
eCommerce Systems
Rosetta Stone
11
Responsive & Adaptive Sites
12
Native Mobile Apps
13
Managed Services
14
Liferay Features
Documents &
Media
Search
Faceted
CMS Workflow
15
Liferay Features
Portlet
Sandbox
Authentication
SSO & IDMS
Audience
Targeting
Audit
Framework
16
Audience
Targeting
17
18
Liferay Use Cases
! Great fit for
"  Consumer-facing Websites
"  Intranets
"  Extranets
"  Internal Collaboration Sites
...
19
Consumer-facing Websites
!  Visually appealing
!  Good Information Architecture is critical
!  SEO
!  User engagement
!...
20
Consumer-facing Websites + Audience Targeting
!  Lead generation++
!  Fine-grained personalization
!  Personalize based...
21
Intranets
!  Single point of entry
!  SSO
!  Quick Links
!  Personalization via permissions
!  News
!  People Directory
22
Intranets + Audience Targeting
!  Employee specific personalization “Not” based solely on profile information
!  Enhanced...
23
Customer Portals
!  Surfacing relevant information
!  Invoices / Billing
!  Announcements / Alerts
!  Personalized Dash...
24
Customer Portals + Audience Targeting
!  Smart dashboards
!  Smart alerts and announcements
!  Effective cross/up selli...
25
Demo
26
rivetlogic.com
blogs.rivetlogic.com
facebook.com/rivetlogic
youtube.com/rivetlogic
twitter.com/rivetlogic
Learn more…
27
Prochain SlideShare
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Increase Customer Engagement and Drive Revenue with Liferay Audience Targeting

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Today’s consumers are surrounded with an ever-increasing amount of digital content, as we’ve all probably experienced personally. To capture their attention and truly engage them, businesses need to deliver personalized experiences that are targeted towards their individual needs. An engaged audience can lead to more new customers as well as drive existing customer loyalty.

This presentation dives into the topic of audience engagement - how to connect with your audience through personalized content, and how Liferay’s new Audience Targeting app helps to tailor content for specific users.

Publié dans : Technologie
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Increase Customer Engagement and Drive Revenue with Liferay Audience Targeting

  1. 1. 1 Increase Customer Engagement and Drive Revenue with Liferay Audience Targeting June 25th 2015
  2. 2. 2 Company Overview ○  Award-winning professional services focused on:   Enterprise Content Management   Enterprise Portals   Digital Asset Management   Social Intranets ○  Platinum Partners for Leading Open Source Software including:
  3. 3. 3 Company Facts ○  Headquartered in Reston,VA ○  Regional Offices in Boston, New York City, Dallas, Los Angeles ○  Near-shore Development Center in Costa Rica ○  Founded in 2005 ○  100+ employees and growing
  4. 4. 4 Rivet Logic Solutions !  Customer Experience Management !  Web Content Management !  Enterprise Portals "  eCommerce !  Social Intranets !  Digital Publishing !  Big Data Applications "  Customer Data Hub !  Mobile Apps and Solutions "  Responsive !  Enterprise Content Management !  Marketing Asset Management "  Marketing & Sales Assets Centers
  5. 5. 5 Rivet Logic Liferay Expertise !  First Platinum Partner (2006) – Globally "  1 of 2 Liferay Global Services Partners !  Innovator of the Year !  Community Excellence Award (most Liferay Marketplace apps) !  Best Collaboration and Social Project: Telx and Rivet Logic !  Most- Experienced Liferay Engineers (4+ years Liferay experience) !  100+ Successful Liferay projects completed
  6. 6. 6 Major Brands Major Implementations Major Success
  7. 7. 7 Content Management Systems Sensus / Blue Cross Blue Shield
  8. 8. 8 Portals Telx
  9. 9. 9 Intranets Sargento / IEEE
  10. 10. 10 eCommerce Systems Rosetta Stone
  11. 11. 11 Responsive & Adaptive Sites
  12. 12. 12 Native Mobile Apps
  13. 13. 13 Managed Services
  14. 14. 14 Liferay Features Documents & Media Search Faceted CMS Workflow
  15. 15. 15 Liferay Features Portlet Sandbox Authentication SSO & IDMS Audience Targeting Audit Framework
  16. 16. 16 Audience Targeting
  17. 17. 17
  18. 18. 18 Liferay Use Cases ! Great fit for "  Consumer-facing Websites "  Intranets "  Extranets "  Internal Collaboration Sites "  Social Community Sites "  Customer and Self-Service Portals Audience   Targe-ng     is  relevant  to  all   use  cases  
  19. 19. 19 Consumer-facing Websites !  Visually appealing !  Good Information Architecture is critical !  SEO !  User engagement !  Lead generation
  20. 20. 20 Consumer-facing Websites + Audience Targeting !  Lead generation++ !  Fine-grained personalization !  Personalize based on anonymous user behavior
  21. 21. 21 Intranets !  Single point of entry !  SSO !  Quick Links !  Personalization via permissions !  News !  People Directory
  22. 22. 22 Intranets + Audience Targeting !  Employee specific personalization “Not” based solely on profile information !  Enhanced career development !  Increased employee engagement !  Increased employee loyalty !  An employee is treated as a unique individual
  23. 23. 23 Customer Portals !  Surfacing relevant information !  Invoices / Billing !  Announcements / Alerts !  Personalized Dashboards
  24. 24. 24 Customer Portals + Audience Targeting !  Smart dashboards !  Smart alerts and announcements !  Effective cross/up selling !  Tailored sharing of relevant information
  25. 25. 25 Demo
  26. 26. 26 rivetlogic.com blogs.rivetlogic.com facebook.com/rivetlogic youtube.com/rivetlogic twitter.com/rivetlogic Learn more…
  27. 27. 27

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