Web Experience Management for Retailers Using Alfresco and Crafter rivet

Web Experience Management for
Retailers
using Alfresco and Crafter rivet
Thursday, November 3rd, 2011

Rivet Logic Corporation Presented By
11410 Isaac Newton Square N. Emil Loreto
Suite 210 Engagement Director
Reston, VA 20190 Rivet Logic Corporation
Ph: 703.955.3480 Fax: 703.234.7711
ARTISANS OF OPEN SOURCE

Agenda

•  Introductions
•  Evolution of the Digital Channel
•  WEM in the Retail Space
•  Building Your WEM Solution
•  Case Study

Copyright © 2011. Rivet Logic Corporation. All rights reserved. 2 ARTISANS OF OPEN SOURCE

Rivet Logic Overview

•  Award-winning professional services:
o  Enterprise Content Management
o  Web Experience Management
o  Social Collaboration and Community Platforms
o  Mobile and Cloud

•  Using Leading Open Source Software


Awards and Honors

Partner of the Year Overall Innovator Award Solution of the Year Award
North America

Innovator of the Year


EVOLUTION OF THE
DIGITAL CHANNEL


Evolution of the Digital Channel

Phase Theme Key Introductions of…
Web 1.0 Information html, scripting, client/server

Web 2.0 Participation XML, AJAX, syndication, mashups,
tagging, user generated content,
collaboration, social, cloud, mobile

Web 3.0 Immersion html5, location based services, devices,
semantics, augmented reality


Current or planned deployments
for enhancing customer experience

source: Forrester

Mobile Commerce Trends

  Retailers adopting mobile is 37% in 2011, up from
12% in 2010 and only 4% in 2009
source: Acquity Group 3rd Annual Mobile Audit

  41% of iPad owners are interested in using it for
shopping
source: eMarketer

  Projected 40.6 million US Tablet owners in 2012
source: eMarketer



Social Persuasion

Ubiquity Disruptive Technology



From broadcasts to
conversations

Extending your brand to social and mobile channels



What are your WEM priorities?

Video streaming/downloading
Targeted Content
Facebook Contests
Social Promotion Management Polls
User Generated Content
Ratings
Email Campaigns Reviews
Customer Relationship Management
Localization
Communities
Twitter Endorsements
Product Recommendations
Location Based Services
Mobile Product Data Management
Personalization e-commerce



So what does this mean to you?


History of the Web Revisited

WEM IN THE RETAIL SPACE


The “C” Landscape


Our Perspective of
Web Experience Management


WEM Foundational Features
for Retail

  Web Content Management
  Product Data / Catalog
  Basic Search
  User Generated Content
  Analytics


WEM Emerging Pieces
for Retail

  Multi-Channel Publishing
  Email Campaigns, Print, Social, B2B, Cloud
  Multi-Context Engagement
  Mobile, Location-based Services, Social
  Advanced Search
  Sharding, Multi-faceted Navigation + Search
  Customer Relationship Management


Defining The Approach

WEM IN THE RETAIL SPACE


What are Your WEM Goals?

  Product Data / Content Management
  Faster time to market of your product content?
  Establish reliable systems of records

  Lean and Agile Marketers
  Streamline processes
  Consistent Branding/Messaging across channels &
geographies
  Customer Engagement
  Multi-context / multi-channel conversation
  Localization & Personalization
  Globalization of content

A Holistic Planning Approach

  Enhance Customer Experience   Business Model
  Increased Conversions   Messaging &
  Enable the Mobile Channel Engagement Strategy
  Extend Social Marketing   Content Strategy
  Solution Architecture

Initiatives Strategy

  Conversion
  People
  Participation
Metrics Budget   Processes
  Entry/Exits
  Technology
  Engagement
  Sentiment


Example: Product Data Management

Walking through the example:
  Goals
  Perspectives
  Content Production
  Content Delivery
  Solution Architecture


Sample user stories:
  As a product manager… I WANT TO
  streamline the product data creation process
  collect my product data from multiple sources
  enrich it,
  and publish to the various channels


  As a marketer… I WANT TO
  collaborateto create content with 3rd parties
  integrate my campaigns across channels
  news articles, Facebook, Twitter, email campaign, living social


  As an internal interactive designer… I WANT TO
  Automate my workflow
  Manage my source material
  Make sure my work is applied properly and in a
uniform to the brand



  As a stakeholder… I WANT TO
  Preview content and make edits prior to publishing
  See a dashboard view of key site analytics & trends


Product Data Flow


Example Solution Architecture
for Product Data Authoring


Crafter Studio Screenshots
for Product Data Authoring
Acme rocket sales promotion
Acme After Thanksgiving Sale

Acme Road Runner Tracking System 1000 Series

Acme Flame Torch 2000 Series

Acme Fishing Net Acme Hammer1000 Series
Acme Hammer 2000 Series
Acme Hammer 3000 Series
How to Catch a Road Runner Acme Hammer 4000 Series
Acme Rocket 1000 Series


Example Solution Architecture
for Product Data Delivery

Crafter Engine


Mobile Options


Harvard Business Review Store (e-commerce)

FEATURED CASE STUDY


Case Study: HBR.org Store
  Enterprise-wide content
management
  1M+ high value content items
  Replaced Documentum and
shared drives
  Centralized product data
assembly via Alfresco



UGC ratings + comments
Search + Recommendations

Recommendations Engine
Custom Checkout Process


Mobile channel delivery

Multi-channel publishing


Q&A


Learn more…

rivetlogic.com
blogs.rivetlogic.com
forge.rivetlogic.com
youtube.com/rivetlogic
twitter.com/rivetlogic
facebook.com/rivetlogic


Web Experience Management for Retailers Using Alfresco and Crafter rivet

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