IBOT Solutions a reputed digital marketing training center in Cochin, offers Google Certified courses in Digital Marketing which includes SEO, SEM, Social Media like Facebook Marketing, Bing, Yahoo, Yahoo Display Ads, Google Ads, LinkedIn Ads, Twitter ads, Email Marketing.This training center is Kerala's first SEO Training Institute ,which enriches the clients with a wide range of Internet services.

1. #SEOtraining tips for#SEOtraining tips for
beginners & new bloggersbeginners & new bloggers

2. What is SEO ?What is SEO ?
 SEO stands for Search Engine Optimization. It is a process ofSEO stands for Search Engine Optimization. It is a process of
optimizing a website for increasing the page rank in a searchoptimizing a website for increasing the page rank in a search
engine result page and thereby getting more traffic.engine result page and thereby getting more traffic.
 SEO is one of the main component ofSEO is one of the main component of Digital MarketingDigital Marketing..
 In simple words, increasing the chances of your website to beIn simple words, increasing the chances of your website to be
found by people when searched via Search Engines likefound by people when searched via Search Engines like
Google,Bing,Yahoo,etc.Google,Bing,Yahoo,etc.
 SEO is mainly divided into two parts :SEO is mainly divided into two parts :
1) On-Page SEO and1) On-Page SEO and
2) Off-Page SEO.2) Off-Page SEO.

3. On-page and Off-page SEO.On-page and Off-page SEO.
 On-page SEO are those which are entirely within theOn-page SEO are those which are entirely within the
publishers own control for e.g. he handles through onlinepublishers own control for e.g. he handles through online
everything about the website. Like website analysis, makingeverything about the website. Like website analysis, making
changes in website as per clients requirement, conductingchanges in website as per clients requirement, conducting
Google Adwords and Google analyticsGoogle Adwords and Google analytics
 Off-page optimization covers the activities that takes placeOff-page optimization covers the activities that takes place
else where like as we do link building through socialelse where like as we do link building through social
bookmarking,micro blogging,article submission ,directorybookmarking,micro blogging,article submission ,directory
submission ,etc.submission ,etc.
 Off page seo is more time consuming than on-page seo.Off page seo is more time consuming than on-page seo.

4. Things or tips to be remembered beforeThings or tips to be remembered before
creating a new blog :creating a new blog :
1 )1 ) Do keyword research.Do keyword research.
Keyword Research is one of the most importantKeyword Research is one of the most important
activity in SEO. Keyword research is important becauseactivity in SEO. Keyword research is important because
both the search engine and users are depended on keywordsboth the search engine and users are depended on keywords
for finding your website. Choose the right keyword for yourfor finding your website. Choose the right keyword for your
website. There are many tools and software such aswebsite. There are many tools and software such as
Google Adwords Keyword ToolGoogle Adwords Keyword Tool,, Market Samurai,KeywordMarket Samurai,Keyword
Planner Long Tail Pro etc which you can use for findingPlanner Long Tail Pro etc which you can use for finding
profitable keywords for your website.profitable keywords for your website.

5. 2)2) Keyword DensityKeyword Density ::
Use keywords in your blog post but use them in limit.Use keywords in your blog post but use them in limit.
Keyword density must be betweenKeyword density must be between 2-4%.2-4%. This means that ifThis means that if
you are writing 500 words in blog post then your keywordsyou are writing 500 words in blog post then your keywords
should not be repeated more than 3-4 times in each 100 wordsshould not be repeated more than 3-4 times in each 100 words
block. If your keyword density is more than 5% then Googleblock. If your keyword density is more than 5% then Google
will penalize you. Remember you are writing blogs forwill penalize you. Remember you are writing blogs for youryour
readers not for search engines.readers not for search engines. So avoid over stuffing ofSo avoid over stuffing of
your keywords.your keywords.

6. 3)3) Optimize Page Titles & Meta DescriptionOptimize Page Titles & Meta Description ::
Every page on your website should have a unique titleEvery page on your website should have a unique title
tag and it should be less thantag and it should be less than 70 characters.70 characters. Similarly metaSimilarly meta
description of your post should be betweendescription of your post should be between150-160150-160 characters.characters.
This is important because search engines reads metaThis is important because search engines reads meta
description for understanding the content in a post. And thendescription for understanding the content in a post. And then
based upon the content it will include in search engine.based upon the content it will include in search engine.

7. 4)4) Don’t use duplicate content from others blogDon’t use duplicate content from others blog ::
Nowadays a large number of bloggers are scrappingNowadays a large number of bloggers are scrapping
articles from other websites and are posting on their blog justarticles from other websites and are posting on their blog just
for the sake of getting traffic. Most of the beginners arefor the sake of getting traffic. Most of the beginners are
making this mistakes by searching their content on internetmaking this mistakes by searching their content on internet
and copy paste that content. But they don’t know that byand copy paste that content. But they don’t know that by
posting duplicate content on their website they are violatingposting duplicate content on their website they are violating
Google’s rules & other search engines guidelines . DuplicateGoogle’s rules & other search engines guidelines . Duplicate
content affects websites creditably, creates negative usercontent affects websites creditably, creates negative user
experience and affects search engine rankings and domainexperience and affects search engine rankings and domain
authority. So if you want to get good traffic from searchauthority. So if you want to get good traffic from search
engines then publish onlyengines then publish only unique and good contentunique and good content on youron your
website and say no to duplicate content.website and say no to duplicate content.

8. 5)5) Create XML SitemapCreate XML Sitemap ::
A sitemap is a map of all the URLs in your entire website,A sitemap is a map of all the URLs in your entire website,
listed in hierarchical order. Do create a sitemap. By creatinglisted in hierarchical order. Do create a sitemap. By creating
XML Sitemap of your blog you are helping search engines toXML Sitemap of your blog you are helping search engines to
better index your blog. If you are using Word Press then youbetter index your blog. If you are using Word Press then you
can usecan use Google XML SitemapGoogle XML Sitemap for creating your Sitemap.for creating your Sitemap.

9. 6)6) Don’t use broken linksDon’t use broken links ::
Do check your website for broken or dead links. If there areDo check your website for broken or dead links. If there are
many broken links on your website then it is bad for SEO asmany broken links on your website then it is bad for SEO as
well as for your website because it will hurt both the searchwell as for your website because it will hurt both the search
engines as well as your readers. Search engines will not beengines as well as your readers. Search engines will not be
able to index your site if they cannot get through your linksable to index your site if they cannot get through your links
and your readers will not be able to find content on yourand your readers will not be able to find content on your
website. If you are using Word Press then you can usewebsite. If you are using Word Press then you can use
Broken Link CheckerBroken Link Checker PluginPlugin which will check your websiteswhich will check your websites
for broken links.for broken links.

10. 7 )7 ) Increase Back links :Increase Back links :
Back links are one of the most important factor which affectsBack links are one of the most important factor which affects
the ranking of any site in search engines. Higher the number ofthe ranking of any site in search engines. Higher the number of
quality back links higher the credibility of your blog. So if youquality back links higher the credibility of your blog. So if you
want to achieve higher search engine rankings and traffic towant to achieve higher search engine rankings and traffic to
your website then you will have to invest your timeyour website then you will have to invest your time
inin increasing your website back linksincreasing your website back links.. You can easilyYou can easily
increase back links by doing article submission, blogincrease back links by doing article submission, blog
commenting, guest posting, directory submission and socialcommenting, guest posting, directory submission and social
media promotion.media promotion.

11. 8)8) Image OptimizationImage Optimization ::
Image optimization is one of the most important factor of OnImage optimization is one of the most important factor of On
Page SEO. A Picture is worth than 1000 words. Therefore ifPage SEO. A Picture is worth than 1000 words. Therefore if
you want to get traffic from Google Images then you mustyou want to get traffic from Google Images then you must
optimize your images by using your keywords in ALT Tag.optimize your images by using your keywords in ALT Tag.
Make the size of the file as small as possible without losingMake the size of the file as small as possible without losing
quality. Also give description and caption to your images.quality. Also give description and caption to your images.

12. 9 )9 ) Use Google Webmaster And Google Analytics :Use Google Webmaster And Google Analytics :
Every webmaster must use Google Webmaster ToolsEvery webmaster must use Google Webmaster Tools
And Google AnalyticsAnd Google Analytics as it helps in improving site and itsas it helps in improving site and its
performance in the search engines. You can use Googleperformance in the search engines. You can use Google
Webmaster Tools for removing bad links, fixing 404s errorsWebmaster Tools for removing bad links, fixing 404s errors
on your website, for submitting sitemaps and for creatingon your website, for submitting sitemaps and for creating
sitelinks.You can also check which others sites are linking tositelinks.You can also check which others sites are linking to
yours and what keywords your site is ranking for. Analytics:yours and what keywords your site is ranking for. Analytics:
Google Analytics can be used for finding how many visitorsGoogle Analytics can be used for finding how many visitors
your site gets, which keywords were used by visitors in theyour site gets, which keywords were used by visitors in the
search engines to get to your website and what pages theysearch engines to get to your website and what pages they
visit. You can also see the traffic sources and average time ofvisit. You can also see the traffic sources and average time of
readers on your website.readers on your website.

13. 10 ) Create Robot.TXT10 ) Create Robot.TXT
Robots.txt is a file which is placed at the root directory of aRobots.txt is a file which is placed at the root directory of a
web site. It helps in indexing and gives instructions to searchweb site. It helps in indexing and gives instructions to search
engines which pages it can see and which pages it cannot see.engines which pages it can see and which pages it cannot see.
For example if you specify in your Robots.txt file that you doFor example if you specify in your Robots.txt file that you do
not want the search engines to access your thank you pagenot want the search engines to access your thank you page
,than that page wont be show up in search results and web,than that page wont be show up in search results and web
users wont be able to find it. You can go to your website andusers wont be able to find it. You can go to your website and
check whether you have a robots.txt file or not by addingcheck whether you have a robots.txt file or not by adding
/robots.txt immediately after your domain name./robots.txt immediately after your domain name.