2015-09-02.Sept ATL Demand Event_ SEND

© 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.
Business Agility 
Building the Right Thing & Building it Right!
Atlanta - 2nd September 2015
From continuous delivery to customer development

h: 1m
w: 22kg
a: 5
cir: 12 cm

THE PROBLEM OF
UNCERTAINTY

From uncertainty to opportunity
FUTURE
UNCERTAINTY
PRODUCT / SERVICE
UNCERTAINTY
FEATURE
UNCERTAINTY
DESIGN
UNCERTAINTY
ENGINEERING
UNCERTAINTY
WELL-UNDERSTOOD OPPORTUNITY
LATENT UNTAPPED OPPORTUNITY

1
business
model
product/
service
engineering

Dealing with future uncertainty

“It must be a marketing problem...”

A new product lifecycle
Scale
Product
market ﬁt
Problem
solution ﬁt Value
Growth
Scale up/out

CUSTOMER
DISCOVERY

Innovation starts herevision, strategy,
business goals
ideation
portfolio
of ideas
selected
experiments:
pivot
fold
double
down

CUSTOMER
VALIDATION

The Feedback Loop

BUILD AND
MEASURE

Continuous Integration
Integration early and often.
Everyone checks into trunk at least once a day.

0!
300!
600!
900!
1200!
pain
time
Bring the pain forward.
eager vs. late

Continuous
Integration
Integration early and often.
Everyone checks into trunk at least once a day.
Deployment
Deploy as the ﬁnal stage of continuous integration.
Delivery
Software is always in a deployable state.

Agile 101

Continuous Delivery
business needs > operational constraints

Continuous Delivery Metrics
lead
time
cycle
time
the time between the initiation and completion
of a production process.
the total elapsed time to move a unit of work from the
beginning to the end of a physical process

Define your hypotheses
Product
market fit
Problem
solution fit
I believe [target market] will [take this action / use
this solution] for [this reason].
growth
hypothesis
value
hypothesis

Validate your assumptions

Build a minimum viable product (MVP)

“Hey we released a wheel…”

Release minimum marketable features

Design continuously
minimum
marketable
features
user
feedback> <

34
Continuous
Integration
machinery

Continuous
Integration

36
version
control
continuous integration
server

37
version
control
continuous integration
server
everyone commits
to trunk at least
once a day

38
Feature Branching

39
Feature Branching

40
Feature Branching

41
Feature Branching
merge
ambush!
copy/paste
reuse !!

42
Continuous Integration removes the pain…
trunk-based development

paulhammant.com/2013/04/05/what-is-trunk-based-development/

[featureToggles]
wobblyFoobars: true
flightyForkHandles: false
Conﬁg File
<toggle name=wobblyFoobars>
... various UI elements
</toggle>
some.jsp
forkHandle = (featureConfig.isOn(‘flightlyForkHandles)) ?
new FlightyForkHander(aCandle) :
new ForkHandler(aCandle)
other.java
feature toggles

www.togglz.org

Canary
Releasing

reduce risk of release
multi-variant testing
performance testing
canary releasing

Evolutionary Architecture
production
Components are
deployed.
Features are released.
Applications consist of
routing.

Evolutionary Architecture
production
Dis-integrate
services that
monitoring shows
are no longer used

LEARN

Focus on customer outcomes
verify
validate

Focus on the “one metric that matters”
Scale
Product
market ﬁt
Problem
solution ﬁt
$
%
#

Closing the loop

ALIGN

Cross-functional Teams
Build FasterLearn Faster
Measure Faster
mature DevOps
incremental deployment
optimize cycle-time
testing pyramid
evolutionary architecture
emergent design
just-in-time scaling
customer development
value hypotheses
growth hypotheses
product owner accountability
cross-functional teams
customer interviews
customer archetypes / personas
continuous delivery
clear product owner
split tests
defined metrics
usability tests
real-time alerting / monitoring

Continuous alignment

Recap
Software as a strategic advantage
? !
new product lifecycle

Questions?
Continuous
Improvement
New Product
Innovation
Enterprise
Innovation

Thank you
thoughtworks.com
Randy Pilkenton
Principal
M: 678.777.7530
randy.pilkenton@thoughtworks.com
Derek Johnson
Principal
M: 404.245.7020
djohnson@thoughtworks.com

2015-09-02.Sept ATL Demand Event_ SEND

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2015-09-02.Sept ATL Demand Event_ SEND