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Is there a future for our small towns?
If so, we will
need to go beyond
banners, blooms &
fancy streetlights.
Law of Retail
 Gravitation
with transportation costs
being roughly equal, people
choose to shop at the place
with more (choice) and better
stores.

Malls & Big Box stores
clustered to bring customers
in from further away.
Main Street may
never be what it
was, but it can be
   someplace
  wonderful!
Creating your Revitalization Plan
    •Intention and Vision
    •Strategic Plan
    •Role of Public Sector
    •Make the Right Thing Easy
    •Make the Wrong Thing Hard
    •Establish Main Street/BID
    •Invest in Catalytic Development
Evaluate your resources.

 Every community has a
 wealth of strengths and
 talents — the problem is
   too few communities
     know what their
strengths and talents are.
R&D
          =
 Rip Off & Duplicate
Keep your eyes open there are good
ideas everywhere you can adapt for
your community.
Expanding and diversifying your Community’s
                     Economic Base
The Independent businesses matrix
                          Entrepreneurial
                   Tea Room                 Aquarium




       Local                                              Destination


                   Insurance                 Specialty Retailer


                               Lifestyle
Recruiting Compatible
   New Businesses
Other tools for finding Businesses to Expand
your Community’s Economic Base

•   Market Surveys

•   Visiting similar communities

•   Working with Small Business Development
    Centers

•   Look for regional business that have
    already have at least two locations

•   Be a resource for available space
History can be a guide.

Your Community’s
History Provides the
Foundation for
Redevelopment, but…
Embrace change!




    Change, is the Fuel that Drives
       a Community’s Revival
Why Historic Preservation is
 Vital for Redevelopment
•The “Urban Renewal Model” of tearing
  down and rebuilding was a failure.

•You can’t afford to build building like
  they did in the past

•Federal & State Historic Tax Credits
  bring strong ROI for Historic
  Preservation & Adaptive Reuse
Encouraging Historic
Preservation on Main Street

•Code Enforcement is vital
•Require HP Guidelines on all projects using
  State or Local Funding

•Make appropriate HP Guidelines for Main
  Street

•Highlight good examples
•Avoid ersatz historic design on new buildings
Other observations
 What cities do right and wrong…
Making an entrance!




The best cities have distinctive entrances
Making an entrance!




The best cities have distinctive entrances
Open for Business?
Midway, KY is Open for
      Business
Rising Sun, IN is Open for Business
So, how do I get to…
Midway drops the ball.




   Tourist information available
  during regular business hours.
Signs can be helpful
Saugatuck, MI does it right!




 Self help and ambassadors on weekends!
Saugatuck, does it right!




You are here, what you want to go is there.
Saugatuck, does it right!




 Signs lead the way to exploration
You’ve got to eat.




   Vibrant Main Streets
have interesting restaurants.
What makes you distinctive?




   Saugatuck, MI — Art & Water
What makes you distinctive?




    Midway, KY — The Railroad
What makes you distinctive?




     Rising Sun — The River
Trees make 85° Days Enjoyable!




If it’s too hot to walk, then it’s to hot to shop.
Make room for children!
Make room for music
Make room for water
Make water accessible
Trash cans are vital
 for clean streets
History can be an Attraction
Upper stories, not just
for pigeons, anymore…

       •Downtown Lofts
       •Professional Offices
       •High Tech Offices
Our Main Streets
must be…

  • Relevant
  • Authentic
  • Vibrant
  • Valued
Let’s make our
Main Streets
places to make
memories

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Main Street Presentation

  • 1. Is there a future for our small towns?
  • 2. If so, we will need to go beyond banners, blooms & fancy streetlights.
  • 3. Law of Retail Gravitation with transportation costs being roughly equal, people choose to shop at the place with more (choice) and better stores. Malls & Big Box stores clustered to bring customers in from further away.
  • 4. Main Street may never be what it was, but it can be someplace wonderful!
  • 5. Creating your Revitalization Plan •Intention and Vision •Strategic Plan •Role of Public Sector •Make the Right Thing Easy •Make the Wrong Thing Hard •Establish Main Street/BID •Invest in Catalytic Development
  • 6. Evaluate your resources. Every community has a wealth of strengths and talents — the problem is too few communities know what their strengths and talents are.
  • 7. R&D = Rip Off & Duplicate Keep your eyes open there are good ideas everywhere you can adapt for your community.
  • 8. Expanding and diversifying your Community’s Economic Base The Independent businesses matrix Entrepreneurial Tea Room Aquarium Local Destination Insurance Specialty Retailer Lifestyle
  • 9. Recruiting Compatible New Businesses Other tools for finding Businesses to Expand your Community’s Economic Base • Market Surveys • Visiting similar communities • Working with Small Business Development Centers • Look for regional business that have already have at least two locations • Be a resource for available space
  • 10. History can be a guide. Your Community’s History Provides the Foundation for Redevelopment, but…
  • 11. Embrace change! Change, is the Fuel that Drives a Community’s Revival
  • 12. Why Historic Preservation is Vital for Redevelopment •The “Urban Renewal Model” of tearing down and rebuilding was a failure. •You can’t afford to build building like they did in the past •Federal & State Historic Tax Credits bring strong ROI for Historic Preservation & Adaptive Reuse
  • 13. Encouraging Historic Preservation on Main Street •Code Enforcement is vital •Require HP Guidelines on all projects using State or Local Funding •Make appropriate HP Guidelines for Main Street •Highlight good examples •Avoid ersatz historic design on new buildings
  • 14. Other observations What cities do right and wrong…
  • 15. Making an entrance! The best cities have distinctive entrances
  • 16. Making an entrance! The best cities have distinctive entrances
  • 18. Midway, KY is Open for Business
  • 19. Rising Sun, IN is Open for Business
  • 20. So, how do I get to…
  • 21. Midway drops the ball. Tourist information available during regular business hours.
  • 22. Signs can be helpful
  • 23. Saugatuck, MI does it right! Self help and ambassadors on weekends!
  • 24. Saugatuck, does it right! You are here, what you want to go is there.
  • 25. Saugatuck, does it right! Signs lead the way to exploration
  • 26. You’ve got to eat. Vibrant Main Streets have interesting restaurants.
  • 27. What makes you distinctive? Saugatuck, MI — Art & Water
  • 28. What makes you distinctive? Midway, KY — The Railroad
  • 29. What makes you distinctive? Rising Sun — The River
  • 30. Trees make 85° Days Enjoyable! If it’s too hot to walk, then it’s to hot to shop.
  • 31. Make room for children!
  • 32. Make room for music
  • 33. Make room for water
  • 35. Trash cans are vital for clean streets
  • 36. History can be an Attraction
  • 37. Upper stories, not just for pigeons, anymore… •Downtown Lofts •Professional Offices •High Tech Offices
  • 38. Our Main Streets must be… • Relevant • Authentic • Vibrant • Valued
  • 39. Let’s make our Main Streets places to make memories

Editor's Notes