Buy-Side M&A Transaction

1. RKJ Partners, LLC is an investment banking firm designed to assist lower middle-market growth companies
in executing transactions between $2MM to $75MM. Specifically, RKJ provides capital advisory services,
mergers and acquisitions advisory services and strategic advisory services.
TRANSACTION OVERVIEW
RKJ Partners, LLC (“RKJ”) was engaged to assist FrontLine Selling, LLC (“FLS”) on a buy-side M&A transaction to acquire
the assets of PeopleLinx, Inc. (“PLX”).
SUMMARY – FRONTLINE SELLING, LLC – www.frontlineselling.com
FRONTLINE Selling makes sales organizations wildly successful by providing them with the most effective way to engage
their B2B buyer. Staccato instantly creates a multi-touch prospecting platform and provides unprecedented optics into the
metrics that predict sales pipeline. The software, which snaps seamlessly into Salesforce.com and is available on the
AppExchange, organizes, prioritizes and guides prospecting activity with a methodology based on the scientific analysis of
nearly 2 million outreach repetitions. Staccato can also be delivered as a managed service. Clients routinely generate 2-4x
more sales opportunities with key decision-makers.
SUMMARY – PEOPLELINX, INC. – www.peoplelinx.com
Headquartered in Philadelphia, Pennsylvania, PeopleLinx is a privately held company created by two early employees of
LinkedIn. The social selling software is built to make social media more manageable for sales teams and sales managers.
The SaaS-based product trains salespeople on social networking best practices via workflows and notification systems built
into the platform. The technology maps to the sales process, then measures the results of social media actions. PeopleLinx
integrates into CRM systems like Salesforce. On the employee training side, PeopleLinx continues to guide and measure
employees social activity through a set of interactions that is configured along with the customer
OVERVIEW – RKJ
RKJ Partners LLC is an independent investment banking firm providing sophisticated corporate finance advisory
services to lower middle-market businesses. The firm's services include:
• Sell-Side Advisory
• Buy-Side Advisory
• Restructuring Services
• Capital Raises – debt and equity
• Distressed/Restructuring Advisory Services
• Joint Ventures and Valuation Services
RKJ’s professionals possess a depth of expertise and transactional experience in various industries including:
Transportation/Logistics; Business Services; Telecom Equipment; Telecom Service; Media; Specialty Chemicals;
Textiles.
As an independent investment bank, we are guided by the needs of our clients rather than by the demands of a
parent organization. As a result, in the advice we offer and the services we provide, our clients can rest assured
that our interests will not conflict with outside factors.
RKJ - CONTACT INFORMATION
Contact us today to find out how RKJ Partners can
develop a myriad of value-added solutions that will
transform your business.
RKJ Partners, LLC
4514 Chamblee Dunwoody Road, Suite 170
Atlanta, Georgia 30338
www.rkjpartners.com
o. 404.827.8605
RKJ PARTNERS, LLC – RECENT TRANSACTION
BUSINESS SERVICES INDUSTRY (BUY-SIDE ADVISORY)
The undersigned, RKJ Partners, LLC, initiated and
served as Frontline Selling sole buy-side M&A Advisor
in the transaction
FRONTLINE SELLING, LLC
has acquired the asset of
May 2017 Atlanta, GA
PEOPLELINX, INC.
CYRIL JONES
Managing Partner
cyril@rkjpartners.com
GREGORY FICKLIN
Managing Partner
greg@rkjpartners.com