Teaching and Learning Creative Entrepreneurship Conference 2015 Duluth

1. Professional short-term training for
cultural entrepreneurs in Valdivia, Chile:
Innovuss Program
Guillermo Olivares Concha
First International Conference on
Teaching and Learning Cultural Entrepreneurship
Duluth, 10-12 June, 2015

3. 369000 inhabitants (Region) 144000 live in Valdivia
The region capital, Valdivia, located 800 kilometres
South of Santiago, the national capital, has developed
a strong identity as a university and cultural pole in
the south of the country.

6. Contemporary Art Museum

7. River Market

8. Mapuche Heritage

9. University students
Vibrant Nightlife

10. Most important film festival in Chile
Classic Music
Theater
Jazz
Comics
Dance
Rock
Horror films

11. Based on these assets the Regional
Development Strategy (2009-2019)
included Creative Industries as one of
the priority sectors to be developed

12. Historically, Chile has depended on
commodities. First, Sodium Nitrate
and later Copper.
However, what we will be doing in 50 years?

13. Entrepreneurs
Chilean State
(Funding)
University
(Run project)
How entrepreneurs are supported
Creative Economy:
Emergent sector with an incipient development
but a considerable potential of growth with a
medium-sized state effort to achieve competiveness.
{
• New Services
• New Goods
• Markets
• Research
• Funding
• Sectorial Collaboration
• Networks
Expected outcomes
Universidad San Sebastian

14. Fundamentals
One of the main findings in the research of creative and cultural
entrepreneurship is that entrepreneurs show a lack of skills in management
and business-aspects.
Cultural entrepreneurs don’t visualize the economic dimension of their work
Mapping studies conducted both locally and nationally confirmed this
assessment

15. ¿Do you want to make a
living doing what yo do?

16. Design / Validation / Implementation
Design and implement a technology audit, whose aim is to know the level of
business development and internal organization in the projects and
entrepreneurs participants.
This activity provided a significant amount of information to perform both an
individual and a collective diagnostic that allowed the project to visualize the
most important gaps, then…

17. Entrepreneurship Equation
(Drucaroff, 2006)

18. The weakest stages in the development in cultural and creative
entrepreneurship are both analysis and strategy.
The audit revealed that creative entrepreneurs often connected directly their
creativity to action with no analysis and strategy to prevent or minimize
mistakes and failures.

19. Entrepreneurship Equation
(Drucaroff, 2006)
xx

20. Program Structure

21. Who? What?
(Oficially) 75 entrepreneurs/independent workers in 3 sessions
Multidisciplinary
Design, Media, Gastronomy, Music, Software, Architecture, Craftwork, Visual
arts, Cultural tourism, Arts management, Publishing
a O6-week program
Workshops (Learning by doing approach)

22. Design
Thinking

24. Business
Model

25. Marketing

26. Elevator
Pitch

28. Counselling

29. Minga
Creativa
(Collaborative
Work)

30. All these activities were oriented to
provide entrepreneurs tools to identify
the core ideas in their projects.

31. Results
Their own businesses improved by means of considering new variables,
analyzing factors that previously remained ignored to them, such as customer
needs or values to be delivered.
They developed a positive attitude towards sharing their experiences with
colleagues. Exchanging experiences is regarded as a lesson to all the
participants, and also seen as a constructive feedback from others.

32. The success-rate in applying to public subsidies, dedicated to start a cultural
business or to create a creative project, is considered to be very positive. 75% of
all projects submitted were successful.
Entrepreneurs started working collaboratively.

33. Contact
Email: guillermo@valdiviacreativa.cl
LinkedIn Profile: https://cl.linkedin.com/in/guillermoolivares
Facebook group: https://www.facebook.com/EmprendimientoCultural
WhatsApp: +569-94060464
Web: www.valdiviacreativa.cl (Under construction)

35. Felipe Andrés Nicolás Soto Honores
Francisco Javier Argel
ALterna
Rodrigo
Gaston Godoy
Annais Ferreira
JD Lasica
Fernando Liberona