Karen Baker's Notes

1. Jewish Federation of Cleveland
AGENDA AND CHAIR NOTES
NEXTGEN THINK TANK
MONDAY, DECEMBER 13, 2010
8:30 AM
JEWISH FEDERATION OF METROPOLITAN DETROIT
6735 TELEGRAPH ROAD, BLOOMFIELD HILLS, MI
Karen G. Baker, Director, Strengthening & Growing Jewish Cleveland
I. WELCOME AND INTRODUCTION (COVER SLIDE)
A. KAREN BAKER
B. DIRECTOR OF STRENGTHENING & GROWING JEWISH
CLEVELAND, JEWISH FEDERATION OF CLEVELAND
C. AND THE COORDINATOR OF CLEVELAND’S PRESENTENSE
FELLOWSHIP
D. ENOUGH ABOUT ME
II. HISTORY (SLIDE II)
A. SGJC CAME ABOUT AS A RESULT OF THE CLEVELAND 2003
DEMOGRAPHIC PROFILE RESULTS WHICH INDICATED A
DEARTH IN THE 20/30 DEMOGRAPHIC

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B. COINCIDED WITH CENTENNIAL INITIATIVE FUNDRAISING
EFFORT
C. SGJC BECAME BOTH THE THEME OF THE CENTENNIAL
INITIATIVE AND A STAND-ALONE PROJECT
D. ORIGINAL COMMITMENT OF $10M/10 YEARS
E. FOCUSED ON ATTRACTION & RETENTION
F. LEADERSHIP
G. 40 UNDER 40 FOCUS GROUP MET TO BRAINSTORM HOPES
AND DREAMS (4 SESSIONS)
H. HIRED FOR IMPLEMENTATION WITH A CO-DIRECTOR IN 12/05
III. WHO LED THE CHARGE (SLIDE III)
A. 40 UNDER 40 MORPHED INTO TASK FORCE II
B. MIX OF EXPERIENCE
C. ULTIMATELY 174 COMMUNITY MEMBERS INVOLVED
D. 6 COMMITTEES

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1. ATTRACTION INCENTIVES
2. PROFESSIONAL NETWORKS
3. JEWISH EDUCATION
4. SOCIAL NETWORKS
5. CONCIERGE TYPE SERVICE
6. ACTIVE JEWISH LIFE
E. PROFESSIONALS SPENT TIME MANAGING COMMITTEES VS
IMPLEMENTING TOWARD ACTION
F. FRUSTRATION AND INACTION EVENTUALLY LED TO ACTION
G. SUMMER SOCIAL EXPERIMENTATION FOCUSED ON COLLEGE
STUDENTS IN CLEVELAND FOR THE SUMMER
H. EVITE
I. SUMMER
J. LESSONS LEARNED
1. PEER TO PEER IS KEY

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2. NON-THREATENING MATTERS
3. PUBLIC SPACES ROCK
4. COOL IS KING
5. IN YOUR FACE
6. HUMOR
7. EDGY
8. INSULTS ARE TYPICALLY WINS (INSULTING THE
TRADITIONALS TYPICALLY MEANS WINNING WITH THE
TARGET)
K. CO-DIRECTOR QUIT
L. FIRED VOLUNTEERS
M. SLOW BUT STEADY EXPERIMENTATION PROCESS
IV. COST/BUDGET/SOURCES OF FUNDING (SLIDE IV)
A. FUNDING FROM THE CENTENNIAL INITIATIVE FUNDRAISING
B. TO DATE PROJECT HAS SPENT $1.8M

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C. BUDGET FOR FY10/11 $560K
V. SUCCESS/IMPACT/HOW WE MEASURE (SLIDE V)
A. CURRENT STRATEGIES INCLUDE:
1. LET MY PEOPLE GROW $4400 MAILING/EVENT (IN/OOT –
JUST UNDER 400 MAILED, >250 AT BIRTHDAY PARTY)
2. PJ LIBRARY (SUBSCRIPTIONS NOT A SGJC LINE ITEM,
EVENTS/EXPERIENCES COME FROM $15K MEETING
BUDGET (MORE THAN 1800 SUBSCRIPTIONS, 2 LARGE
EVENTS/YEAR WINTER/SUMMER, SEVERAL VOLUNTEER
LED BOOK-RELATED EVENTS SCHOOLS, LIBRARIES,
MOMS ONLY)
3. WEBSITE – LETMYPEOPLEKNOWCLEVELAND.COM 650+
HITS/DAY
4. HILLEL SUMMER INTERNSHIP PROGRAM $40K 3 YEARS
95 PARTICIPANTS, ALL GOOD
5. SHOWCASE CLEVELAND EVENTS/EXPERIENCES $5K

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6. SATELLITE CLEVELAND ON CAMPUS (3 PILOT
CAMPUSES: TAILGATE PARTIES OSU. JBIZ MODEL KSU,
OU CLEVELAND FOCUSED EVENTS ALL HAVE
CLEVELAND INTERNS) $5400
7. MOMS-2BE-IN THE CLE ( JUST GETTING STARTED, PART
OF THE $15K MEETING BUDGET)
8. LMPKNOWSLETTER (1800 RECIPIENTS 40% OPEN RATE,
IN AND OUT OF REGION)
9. EMPLOYMENT-RELATED SUPPORTS $50K (MORE THAT
850 HAVE COME THROUGH THE DOOR)
10. EMPLOYER RELATIONSHIPS
11. FUTURE
A) SINGLES/SOCIAL PROGRAM FUNDING
B) WEB CONTENT MANAGER
C) SATELLITE CLEVELAND IN CLUSTER CITIES $5000
B. STRATEGY GOALS

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C. STRATEGY ACTUALS VS GOALS
D. DIFFICULT TO MEASURE
VI. LESSONS LEARNED (SLIDE VI)
A. NOBODY WINS UNLESS EVERYBODY WINS
B. KNOW WHO YOUR FRIENDS ARE
C. WE WOULD BE MORE SUCCESSFUL IF AT AN EARLY STAGE
AND AS AN ORGANIZATION WE UNDERSTOOD THAT WE
CREATE THE MOST VALUE WHEN PEOPLE AT EVERY LEVEL
SHARE IN THE VALUE THEY HELP TO CREATE.
VII. LOOKING BACK (SLIDE VII)
A. STARTING OUT QUIETLY WOULD HAVE BEEN BETTER
B. ADD COMMITTEES/FRIENDS/ETC LATER WHEN A CLEAR
UNDERSTANDING OF DIRECTION/MISSION/GOALS HAS BEEN
ESTABLISHED
C. NEVER LOOK BACK!
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