More people are shopping and doing business on mobile devices than ever before. The burgeoning market of smartphones, tablets and phablets combined with increasingly faster network speeds has led to the prediction that mobile devices will surpass desktop devices for browsing, shopping and connecting online by 2015. Last year alone, mobile payments increased by 190% -- a stastistic that will seem tiny when compared to 2013 growth. Are you prepared to satisfy these mobile bound customers? Your answer to this critical question may determine whether your business is going to thrive or dive over the next five years.

1. Why Mobile will
Either Make or
Break Your
Business
Presented by
richard banfield
@ #convCon

2. look around

3. look around

4. look around

5. great product
lovely biz model
awesome ux
#convCon

6. why is
seeing the
signal so
hard
#convCon

7. focus makes
us seem
smarter
#convCon

8. we get
deeply
invested
#convCon

9. we do not see
the wood for
the trees

10. we will
have less
time to
decide
#convCon

12. how do you
plan for an
unknown
future
#convCon

13. The things I’m going
to be working on
have not been
invented yet
rhys banfield, Age 10

14. we have to look
at human
biology
#convCon

15. brains?

16. why do we even
have brains

17. to move

20. lovely, but
very far
from
natural
#convCon @freshtilledsoil

21. applying
this to
the real
world
#convCon

22. mobile is
a state
#convCon

23. mobile is
not a
technology
#convCon

24. mobile is
leapfrogging
the pc
experience in
developing
countries
#convCon

25. #convCon @freshtilledsoil

26. more people will
experience the
web on their
phones than on
their pc
#convCon

27. remember that
polaroid had
the digital
patents
#convCon @freshtilledsoil

28. why mobile
is never
going away
#convCon

29. how do we
create
without tech
restrictions
#convCon

31. source: guardian.co.uk

32. mobile fits
our world
not the other
way around
#convCon

33. desktop
requires
modification
of behavior
#convCon

34. #convCon @freshtilledsoil

35. Conversion
happens when
you create
congruency not
just correlation
#convCon

36. know your
audience
behavior
#convCon

37. female
37 yrs old
married w/kids
urban
$55k/annum
tech savvy
android
mobile web...

38. low self esteem
anxious about weight
needs direction
thoughtful
passionate about her work
looking for companion!

41. the right
experience at
the right time
#convCon

42. not all
mobile is
equal

43. humans are
more complex
than devices
#convCon

44. case study:
the guardian
#convCon

45. always on but
not on the
same device
#convCon

46. assumption...
mon tues wed thurs fri sat sun

47. but...
mon tues wed thurs fri sat sun

48. mon tues wed thurs fri sat sun

50. brains

51. brains
ipad app
Mobile Web

52. We are not seeing a
substitutional effect.
People reading across
multiple devices increase
their consumption, they
read for more and longer.
Tom Betts, FT head of data

53. the right
content in the
right way at
the right time
#convCon

54. Who
z
y
x what
Where

55. Who
why is this
happening: z
a young woman
preparing for her
wedding; uses app
in gym and website
at home; seeks a
friend not a drill
sergeant
y
x what
Where

56. finding
direction in
the ambiguity
#convCon

57. web or
native or
hybrid
#convCon

58. Native apps
lead the
experience
battle
#convCon

59. if you need high
engagement
you need native
#convCon

60. native rivals tv
for deep
engagement
#convCon

61. web mobile wins
on reach
#convCon

62. what if you need
both reach and
engagement
#convCon

63. hybrid can help
with conversion
optimization
#convCon

64. Walmart used a
hybrid solution
for checkout
#convCon

65. responsive is
not just window
dressing
#convCon

67. iphone/ipod
conversions +65.71%
transactions +112.50%
revenue +101.25%
android
conversions +407.32%
transactions +333.33%
revenue +591.42%
Source: electric pulp’s
redesign of O’neill’s

68. we are not
done with the
brain

69. we are
emotional first
and logical
second
#convCon

70. brains only
make decisions
when filtered
through
emotions
#convCon

71. what do
emotions have
to do with
mobile
#convCon

72. we own our
phones and
tablets

73. the office lacks
ownership
#convCon

74. strong
emotional
connections
lead to loyalty
#convCon

75. so...
will mobile make
or break your
business
#convCon

76. change is
inevitable
#convCon

77. mobile is a
state
#convCon

78. content needs
a time and a
place and a
reason
#convCon

79. there are no
clear tech
solutions so be
flexible
#convCon

80. why
#convCon

81. Neuroscience is
not just for
scientists
most of it is
common sense
#convCon

82. mobile
continues to
integrate itself
to our world
#convCon

83. we had the data
revolution
now we have an
biology
revolution
#convCon

84. mobile has
already changed
the world
but it has only
just begun
#convCon

85. should you be
mobile only...
#convCon

86. NO!!
#convCon

87. You should be
everywhere your
customer is
#convCon

88. Thanks
@ #convCon

89. Q&A
@ #convCon