This document outlines a social media marketing campaign for a brand called Vera targeted at women ages 18-44. The campaign aims to increase customer engagement by 10% through contests on Pinterest and Instagram where customers share stories about their experiences using Vera products tagged with specific hashtags. The budget for continuous posting, monitoring contests, and Google Adwords is $11,250 over 45 hours. The goal is to create a personal connection between customers and the Vera brand through sharing "My Vera Story".

2. TARGET AUDIENCE
 Women between 18-44 years old
 Why?

3. KEY PERFORMANCE INDICATORS
 Increase in customer engagement by 10%
 In turn… increasing customer excitement
 Measure participation in “My Vera Story” conte

4. MY STORY
 Create a connection between our brand and the
individual
 Customers tell their “Vera Story”
 Give life to product
Life… but who is
this?

5. “WE WROTE OUR STORY, NOW TELL US
YOURS!”
 Pinterest Contest
 #MyVeraStory
 Pin a story of an experience that included your Vera
product
 Best story wins a Vera product
Life & not a model!
Maybe your next
door neighbor!

6. #MYUNIQUE STORY
 Instagram Contest
 #MyUniqueVeraStory
 Post one picture using hashtag
 Unique picture using Vera Product wins a Vera
Product

7. WHY PINTEREST & INSTAGRAM?
 Women Pinterest users
 25% are 24-34 years old
 30% are 35-44 years old
 Women Instagram users
 27% are 18-29 years old

8. BUDGET
 Google Adwords
 Continuous posts on Pinterest & Instagram
 Post “My Vera Story” Contest on website &
Facebook
 45 hours total x $250 = $11,250
 Google Adwords = 5 hours
 Continuous posts on Pinterest & Instagram = 24 hours
 Monitoring contest posts by customers = 12 hours
 Posting on website and Facebook = 4 hours

9. SUM IT ALL UP
 Target market are main users of social media sites
being used
 Tying the connection between the Vera brand and
the individual
 Engagement
 Excitement
MY
STORY