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Information Communication 
Technologies (ICT) and Tourism 
NOW AND THEN 
© Aditya Ranjan 
© Aditya Ranjan
Information Communication Technologies 
ICT - What is it? 
• A good way to think about ICT is to consider all the 
uses of...
Information Communication Technologies 
• The definition of ICT itself is the set of activities that 
facilitate by electr...
ICT Today 
• Cell phone applications (SMS) 
• Digital cameras 
• Internet 
• Wireless (WiFi andWiMAN) 
• VOIP 
• GPS & GIS...
ICT and Tourism 
• e-tourism is the leading B2C application - 40% of all 
B2C e-commerce 
• 50% of Indian tourists use Int...
ICT and Aspects of Tourism 
I. Selecting & developing tourism site Geospatial Information Technologies 
II. Marketing Inbo...
Tourism Site Selection, Management, 
Monitoring 
• Geospatial Information Technologies help delineate: 
‾ Boundaries of th...
Tourism Site Operations & ICT 
• Critical for good management, survival! 
• Applications for : 
‾ Reservation & guest mana...
Access to ICT in Rural Areas 
• First line and back up energy sources 
‾ Ways to size, place better 
• Further: maintenanc...
In Summary… 
• ICT essential to use well throughout your tourism 
activity – from site selection to construction to 
marke...
Thank You 
© Aditya Ranjan
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(Ict) and tourism

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(Ict) and tourism

  1. 1. Information Communication Technologies (ICT) and Tourism NOW AND THEN © Aditya Ranjan © Aditya Ranjan
  2. 2. Information Communication Technologies ICT - What is it? • A good way to think about ICT is to consider all the uses of digital technology that already exist to help individuals, businesses and organisations use information. • The concepts, methods and applications involved in ICT are constantly evolving on an almost daily basis. • Its difficult to keep up with the changes - they happen so fast ICT covers any product that will store, retrieve, manipulate, transmit or receive information electronically in a digital form. © Aditya Ranjan
  3. 3. Information Communication Technologies • The definition of ICT itself is the set of activities that facilitate by electronic means the processing, transmission and display of information. • With ICT, the company can make the business easier to happen with the client, supplier and the distributor. • ICT provide right and updated information for taking right decisions. • ICT bring digital economy or economy network. It is one of the economic development pillars to gain national competitive advantage. • The ICT has opened the door to access information worldwide for the tourists.
  4. 4. ICT Today • Cell phone applications (SMS) • Digital cameras • Internet • Wireless (WiFi andWiMAN) • VOIP • GPS & GIS • Convergence (data, voice, media) • Digital radio • Applications on demand © Aditya Ranjan
  5. 5. ICT and Tourism • e-tourism is the leading B2C application - 40% of all B2C e-commerce • 50% of Indian tourists use Internet to get information on destinations. • "Internet will account for 25% of travel purchases within the next five years." • “…Predicted to be the next revolution in travel technology. … Waiting for the customer to come to you is no longer enough." • Brand: 80 percent of on-line customers prefer buying from companies they already know. © Aditya Ranjan
  6. 6. ICT and Aspects of Tourism I. Selecting & developing tourism site Geospatial Information Technologies II. Marketing Inbound (Market Research) Outbound (advertising, promotions, etc.) III. Customer Relationship Management Home – Destination - Home Turn prospects into customers Book - travel, lodging, tours, more Trip Management: pre, during, post IV. Operations Buying, managing services and supplies Managing value chain V. Managing & monitoring tourism site GIS & GPS © Aditya Ranjan
  7. 7. Tourism Site Selection, Management, Monitoring • Geospatial Information Technologies help delineate: ‾ Boundaries of the proposed tourism attractions ‾ Location of surrounding communities ‾ Who has rights to which pieces of land ‾ Proximity of roads and lodging to proposed sites ‾ Areas in need of protection ‾ Location of utilities – water, power ‾ How land use is changing over time © Aditya Ranjan
  8. 8. Tourism Site Operations & ICT • Critical for good management, survival! • Applications for : ‾ Reservation & guest management ‾ Financial management (e-banking, budget vs. actual) ‾ Sales and catering, cleaning ‾ Property management, maintenance ‾ As the tourism business grows: HR, procurement • PDA’s, cell phones (e.g., for cleaning, maintenance crew management) © Aditya Ranjan
  9. 9. Access to ICT in Rural Areas • First line and back up energy sources ‾ Ways to size, place better • Further: maintenance difficult & rugged conditions • Ways to compensate: ‾ Solar powered rechargers for PDA’s, laptops ‾ Shared access (via wireless) ‾ Off-line/on-line designs ‾ Outsource web, reservations, more ‾ Backups and offline options © Aditya Ranjan
  10. 10. In Summary… • ICT essential to use well throughout your tourism activity – from site selection to construction to marketing to operations to monitoring • Nevertheless, ICT should not be pushing your approach – set your approach – target market, business plan – then design ICT elements • Many ways to do it wrong so make sure to have pros to help at least as advisors • Technology is cheaper yet changing fast: Beware of the e-jungle out there! © Aditya Ranjan
  11. 11. Thank You © Aditya Ranjan

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