3. mall tour handout
online video
PEEK FREANS
XBOX360
AS THE COOKIE CRUMBLES
PARENTAL STREET CRED
Kraft Canada
Microsoft
On-lineandExperientialHolidayprogram
Direct Mail program
Program logo, website,take-ones:stickersand
Programlogo, website, direct mail sample,
direct mail sampling
online banners, Terms’web-isodes
‘Glossary of online
GOLD SILVER
GOLD BRONZE
BRONZE
exciting webisodes!
online
4. mall tour handout
online video
XBOX360
PARENTAL STREET CRED
Microsoft
On-line and Experiential Holiday program
Program logo, website, take-ones: stickers
and ‘Glossary of Terms’
GOLD BRONZE
sticker handout
5. Where will
the puck drop
KRAFT HOCKEYVILLE
XBOX360 in 2010?
Kraft Foods Canada/CBC
PARENTAL STREET CRED
Microsoft
National Promotion
On-lineandExperientialHolidayprogram
Print ad, retail header cards, wobblers, Visit cbcsports.ca/hockeyville to vote 1 of 12 communities competing to become Kraft Hockeyville 2010.
what’s cookingwebsite,take-ones:stickersand
Programlogo, magazine holder, tearpads,
Zamboni product displayer
‘Glossary of Terms’
GOLD BRONZE
GOLD
BRONZE
6. XBOX360
KRAFT CELEBRATION TOUR
PARENTAL STREET CRED
Kraft Foods Canada/TSN
Microsoft
National Promotion
Program andExperientialHolidayprogram
On-line logo, print ad, retail header cards,
Programlogo,website,take-ones:stickersand
wobblers, what’s cooking magazine holder,
tearpads, photo illustrations
‘Glossary of Terms’
GOLD
BRONZE
print ad and logo
7. DO TORONTO
Ontario Tourism & Marketing Partnership
Summer (of SARS) campaign
Program logo, map, bumperstickers,
website.
8. PLAYSTATION HOLIDAY PARTY
Sony Canada
Sony Playstation 2 Event
Program logo, photo illustration,
outdoor/indoor banners, print ads,
online banners, t-shirts, event passes,
event signage.
OOH banner
10. 1.
4.
2.
XBOX360 REFERRAL REWARDS
EMPLOYEE
PARENTAL STREET CRED
PricewaterhouseCoopers LLB
Microsoft
Recruitment Program
On-lineandExperientialHolidayprogram
Direct Mail with
Programlogo,website,take-ones:stickersand
detachable Business Cards
‘Glossary of Terms’
3.
direct mail cam-
paign
GOLD
BRONZE
13. Art Director 2007-present MacLAREN MOMENTUM
Senior Art Director
85 Garden Avenue Lead designer on Promotions & Events
Toronto, Ontario M6R 1H8 Design, conceptualize and execute promotional campaigns, experiential, advertising, interactive, corporate
416.536.4346 video, direct mail, signage
chunky@rogers.com Key Achievements
www.rob.ciancamerla.com/portfolio • PROMO! Awards, Gold & Silver – Microsoft, XBox 360 Parental Street Cred
• PROMO! Awards, Gold & Silver – Kraft, As the Cookie Crumbles
• CMA Awards, Bronze – Kraft, As the Cookie Crumbles
• PROMO! Awards, Gold – Kraft, Hockeyville
• Supervise and provide guidance for junior art directors
Clients
William Grant & Sons, Kraft Canada, Wendy’s Canada, RBC, Orange Julius, Microsoft XBox 360, Intel/Dell,
Mobil 1, OLG Ontario Lottery Group, American Express, BIC Canada
• 17 years art direction experience in PRICEWATERHOUSECOOPERS LLP
Jun.-Oct. 2007 Senior Graphic Designer
both print, experiential, interactive
Lead designer for internal communications; Positioning, National Marketing.
Design, conceptualize and execute programs/campaigns, events, advertising, corporate video, direct mail,
• Key area of expertise is the ability signage, trade show displays, posters, media kits, industry reports, publications
to integrate skills in Graphic Design Key Achievements
and Illustration to produce unique • Supervise and provide guidance for the work of junior graphic designers
• Educate and provide guidance of firm’s brand guidelines for clients
visual concepts that get noticed in • Collaborate with communications team to improve firm’s collateral
key markets • Supervise and approved all pre-press material
Clients
Advisory, Tax, Human Capital, PwC Foundation clients across Canada
• Experienced with promotions,
experiential, graphic identity,
packaging, print collateral, TENZING COMMUNICATIONS
2005-2007 Senior Art Director
advertising, annual reports
Responsibilities included: lead design for company’s largest billable client, Meridian Credit U. Concept,
create and execute corporate campaigns integrating advertising, radio, corporate design, direct mail,
photography, typography, web, multimedia DVD, point of purchase, tradeshow booths, posters, brochures,
• Command of design-oriented
manuals, packaging, contests, wearable promotions, signage, clings, vehicle wraps.
applications for Mac OS X Key Achievements
• Achieved marketing and communication goals while maintaining profits margins
• Established photography, illustration, and graphic standards for largest billable client
• Supervised and approved all pre-press material
Clients
Meridian Credit Union, Altamira, Canadian Securities Institute (CSI), Credit Union Central of Canada
(CUCC), Libro Financial Group
14. Art Director 2002–2005 SEGAL COMMUNICATIONS
Senior Graphic Designer
85 Garden Avenue Responsibilities: conceived, planned and managed client projects according to specifications outlined in client
Toronto, Ontario M6R 1H8 briefs and through internal meetings. Brought innovative graphic design approaches where appropriate to meet
416.536.4346 unique needs. Concept development, art direction, graphic design, brand identity, print production, illustra-
tion, high-rez image manipulation. Developed and produced campaigns for print projects, special events,
chunky@rogers.com
video, websites, contests and promotions.
www.rob.ciancamerla.com/portfolio
Key Achievements
• Consistently developed new approaches and executed pitches that won business for the company
SOFTWARE • Liased with clients to conceptualize, develop and produce campaigns for print projects and events
Adobe IIllustrator CS4 • Mentored and fostered skills sets of junior department members
Adobe Photoshop CS4
Clients
Adobe InDesign CS4 PlayStation 2, Sony Computer Entertainment Canada, Virgin Mobile Canada, Unilever Canada, DreamWorks,
Adobe ImageReady Maple Leaf Foods, Ontario Tourism & Marketing Partnership, Springboard Networks, Kee to Bala
Adobe Acrobat
PowerPoint
Extensis Suitcase
1997-2002 ROB CIANCAMERLA ART DIRECTION SERVICES
Creative Director – Illustrator – Production Designer
EDUCATION Concept, create and execute communication & design:
1997 Advertising campaigns, corporate identity, interactive, editorial design, photography, illustration,
Sheridan College storyboards, animation, retail signage, marketing communications, package design, brochures
Animation, Calligraphy and production design.
Clients
1989-1993 Yellow Pages Group, Holt Renfrew, Grigorian Entertainment, UltimateBingo, Cops & Kids, Stonegate Farm-
Ontario College of Art Design ers’ Market, Neilas Inc., Product Excellence, Schulich School of Business, Linus Entertainment, World RPS
A.O.C.A. diploma Society, Eva’s Initiatives, Eyeglass World, Kristapson’s Smoked Salmon, La Paloma Italian Gelato, Ready
Advertising & Illustration Rooter Plumbing, Icon1 Realty Services
1989
Accademia Raffaello 1994-1996 WATCH MAGAZINE INC.
Urbino, Italy Art Director
Woodcut Printing Responsibilities included target market research, concept development, thumbnails, art direc-
tion, editorial layout and design, logos, illustration, photography, print production, promotional
materials, contest development, budgeting and liasing with clients to conceptualize, develop and
INTERESTS execute print advertising campaigns.
Photography, Percussions
Wine making Key Achievements
• Successfully supervised and directed 6 junior designers and photographers
FLUENT • Consistently completed heavy workload under extremely tight deadlines
English, Italian, Spanish • Developed, managed and coordinated all brand identity and out-going promotional materials
for sales force
• Produced and directed all lifestyle, music, fashion editorial
