ADV 420 Digital Marketing Strategy- Detroit Pistons

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A presentation to bring excitement back to Detroit Pistons basketball.

ADV 420

All About the Detroit Pistons

Target Audience

Key Performance Indicators

Big Idea

Tools & Tactics

Budget

Summary

• NBA franchise since 1957
• Palace of Auburn Hills- Auburn
Hills, MI
• 3 NBA Championships
• Owner- Tom Gores
• General Manager- Joe Dumars
• Head Coach- Lawrence Frank

Males 18-35
Metro-
Detroit area

Concessions Merchandise Fans

Winning

Excitement

• Contests
Experience • Giveaways
• Meet the players

Advertisements Promotions
= =
$430,000 $370,000

Twitter and
Facebook

Fill the stands
High Build a winning
team
Success

Unforgettable
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Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

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Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Getting into the tech field. what next

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

How to have difficult conversations

How to have difficult conversations

Introduction to Data Science

Introduction to Data Science

Introduction to Data Science

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

The six step guide to practical project management

The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

ChatGPT webinar slides

ChatGPT webinar slides

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More than Just Lines on a Map: Best Practices for U.S Bike Routes

More than Just Lines on a Map: Best Practices for U.S Bike Routes

ADV 420 Digital Marketing Strategy- Detroit Pistons

2. All About the Detroit Pistons Target Audience Key Performance Indicators Big Idea Tools & Tactics Budget Summary

3. • NBA franchise since 1957 • Palace of Auburn Hills- Auburn Hills, MI • 3 NBA Championships • Owner- Tom Gores • General Manager- Joe Dumars • Head Coach- Lawrence Frank

4. Males 18-35 Metro- Detroit area

5. Concessions Merchandise Fans

6. Winning Excitement • Contests Experience • Giveaways • Meet the players

7.

8. Advertisements Promotions = = $430,000 $370,000

9.

10. Twitter and Facebook Fill the stands High Build a winning team Success Unforgettable experience