2. What is Total Telecom World
• A major new two day conference.
• Coinciding with the 13th annual World
Communication Awards.
• Organised by Total Telecom.
• Looking at the future direction, business
models and innovation for the
communications industry.
3. About Total Telecom
• Founded in 1997.
• The leading provider of news and analysis for global
communications.
• Voted Digital Brand of the Year in 2009 & 2010.*
• Shortlisted as Digital Service of the Year in 2010.**
• Our telecoms publishing heritage begins in the 1970s with
Communications International.
• Launched the World Communication Awards in 1999; which
is now the most prestigious global event on the telecoms
calendar.
* PPA Independent Publisher Awards
** DPA Digital Awards
4. Who will attend
• Total Telecom World will maximise participation by:
• Cost effective pricing - just USD 2,000 for a 2-day event.
• Coinciding with the World Communication Awards:
• Brings together up to 600 senior executives.
• CxO’s / Presidents • Global operators / SP
• Strategy Director, • Wholesale operators
• CTO / IT Director • National and regional operators
• CMO / Marketing Dir.
• Managed service providers
• CFO / Finance Director
• SVP / VP’s • ISP’s, cable and content
• Head Customer Care • Regulators / government
• Content Managers • Financial, legal & professional
• Product Directors services
• Business Development • Hardware and software vendors.
• Engineering Directors
5. Why is it different?
• Organised by Total Telecom
– A publisher, not an events organiser
– Working to an industry agenda.
– Industry track record dates back to the 1970’s
– Expert editors & team; we really know our market!
• Future vision
– Not just another conference talking about today’s issues
– TTW looks at future ideas, business models and strategies
– Encompasses near future and long term outlook.
• Co-location
– Timed to coincide with the WCA, we already bring a powerful
audience to London once a year, and are looking to make the most of
their visit!
6. Headline Themes
• Re-imagine! Total Telecom World will
address the key issues facing
• Business models
the industry, the big “How to”
• New competitors questions:
• Partnership and challenges • Fund infrastructure
• Finance and investment • Deal with new competitors
• Innovation: what’s next • Get into new markets
• The customer experience • Deliver VAS
• Content & entertainment • Make money from content.
• Emerging markets • Build customer loyalty.
7. Who should sponsor?
• Total Telecom World provides the opportunity for world class
suppliers to the telecoms industry to position their products
and services to key decision in a forward looking
environment.
– Major IT companies
– Large Vendors
– Specialist vendors
– Software Companies
– Consultancies and Professional Services
– Law firms and banks
– Wholesale operators
8. Marketing Exposure
• Total Telecom World will benefit from exposure across our
entire portfolio and a extensive range of media channels,
including:
– Total Telecom – advertisements and editorial placement
– Total TeleVision – interviews and video content exposure
– Partnerships – key partners including analysts and other associations
– Social Media – the most powerful network in telecoms
– Direct Marketing – leverage of our extensive global telecom database
– Press Relations
9. Venue
• A unique event demands a unique venue
• One Whitehall Place
– Designed for the National Liberal Club
– Foundation stone laid 1884
– Views over the River Thames
• Gladstone Library retains feel or original library that once
held 30,000 books
• Attached to the prestigous The Royal Horseguards hotel
